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A LITTLE ABOUT DATA MINING
 Data mining is focused on better understanding
of characteristics and patterns among variables
in large databases using a variety of statistical
and analytical tools.
◦ It is used to identify relationships among variables in
large data sets and understand hidden patterns that
they may contain.
◦ XLMiner software implement many basic data
mining procedures in a spreadsheet environment.
2
3
 In supervised data mining techniques, there is a
dependent variable the method is trying to predict.
◦ The classification and prediction/forecasting methods
are supervised data mining techniques.
 In unsupervised data mining techniques, there is
no dependent variable. Instead, these techniques
search for patterns and structure among all of the
variables.
◦ One popular unsupervised method is association
analysis (known in marketing as market basket analysis)
◦ The most common unsupervised method is clustering
(known in marketing as segmentation).
4
DescriptiveanalyticsPredictiveanalytics
Suppose you had a basket and
filled it with different kinds of fruits.
5
 We have four types of fruits:
6
APPLE
BANANA
GRAPE
CHERRY
 You already learn from your previous work about the
physical characters of fruits. So arranging the same type
of fruits at one place is easy now.
 In data mining terminology the earlier work is called as
training data. You already learn the things from your
training data. This is because of response variable.
7
 Suppose you have taken a new fruit from the
basket then you will see the size, color, and shape
of that particular fruit.
◦ If size is Big, color is Red, the shape is rounded shape
with a depression at the top, you will confirm the fruit
name as Apple and you will put in Apple group.
 If you learn the thing before from training data and
then applying that knowledge to the test data (for
new fruit), this type of learning is called as
supervised learning.
8
 This time, you don’t know anything about the
fruits, honestly saying this is the first time you
have seen them. You have no clue about those.
 So, how will you arrange them? What will you do
first?
9
You will take a fruit and you
will arrange them by
considering the physical
character of that particular
fruit.
 Suppose you have considered color. Then you will
arrange them on considering base condition as
color. Then the groups will be something like this:
◦ RED COLOR GROUP: apples & cherries.
◦ GREEN COLOR GROUP: bananas & grapes.
 So now you will take another physical character
such as size.
◦ RED COLOR AND BIG SIZE: apples.
◦ RED COLOR AND SMALL SIZE: cherries.
◦ GREEN COLOR AND BIG SIZE: bananas.
◦ GREEN COLOR AND SMALL SIZE: grapes.
10
 Here you did not learn anything before, means no
training data and no response variable.
 In data mining, this kind of learning is known as
unsupervised learning.
11
A little about data mining

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A little about data mining

  • 1. 1 A LITTLE ABOUT DATA MINING
  • 2.  Data mining is focused on better understanding of characteristics and patterns among variables in large databases using a variety of statistical and analytical tools. ◦ It is used to identify relationships among variables in large data sets and understand hidden patterns that they may contain. ◦ XLMiner software implement many basic data mining procedures in a spreadsheet environment. 2
  • 3. 3
  • 4.  In supervised data mining techniques, there is a dependent variable the method is trying to predict. ◦ The classification and prediction/forecasting methods are supervised data mining techniques.  In unsupervised data mining techniques, there is no dependent variable. Instead, these techniques search for patterns and structure among all of the variables. ◦ One popular unsupervised method is association analysis (known in marketing as market basket analysis) ◦ The most common unsupervised method is clustering (known in marketing as segmentation). 4 DescriptiveanalyticsPredictiveanalytics
  • 5. Suppose you had a basket and filled it with different kinds of fruits. 5
  • 6.  We have four types of fruits: 6 APPLE BANANA GRAPE CHERRY
  • 7.  You already learn from your previous work about the physical characters of fruits. So arranging the same type of fruits at one place is easy now.  In data mining terminology the earlier work is called as training data. You already learn the things from your training data. This is because of response variable. 7
  • 8.  Suppose you have taken a new fruit from the basket then you will see the size, color, and shape of that particular fruit. ◦ If size is Big, color is Red, the shape is rounded shape with a depression at the top, you will confirm the fruit name as Apple and you will put in Apple group.  If you learn the thing before from training data and then applying that knowledge to the test data (for new fruit), this type of learning is called as supervised learning. 8
  • 9.  This time, you don’t know anything about the fruits, honestly saying this is the first time you have seen them. You have no clue about those.  So, how will you arrange them? What will you do first? 9 You will take a fruit and you will arrange them by considering the physical character of that particular fruit.
  • 10.  Suppose you have considered color. Then you will arrange them on considering base condition as color. Then the groups will be something like this: ◦ RED COLOR GROUP: apples & cherries. ◦ GREEN COLOR GROUP: bananas & grapes.  So now you will take another physical character such as size. ◦ RED COLOR AND BIG SIZE: apples. ◦ RED COLOR AND SMALL SIZE: cherries. ◦ GREEN COLOR AND BIG SIZE: bananas. ◦ GREEN COLOR AND SMALL SIZE: grapes. 10
  • 11.  Here you did not learn anything before, means no training data and no response variable.  In data mining, this kind of learning is known as unsupervised learning. 11