This document discusses how to conduct company mapping to explore management and resources at target companies. Company mapping involves researching a company's partner lists, meeting directories, job postings and social networks to build a list of qualified candidates. It should tap candidates that do not actively advertise their skills and establish a talent pipeline. Company mapping occurs on LinkedIn, networking groups, company websites and through conversations with contacts. The process helps benchmark competitors and identify market trends and top talent.

1. How to build a Sourcing
Team
Chinmay Chavan
Lead Trainer
SourcePro
“Leverage Company Mapping”
Nitesh Kumar
Senior Sourcing Specialist
SapientNitro
1

2. Company Mapping
AGENDA:
Introduction
What is Company mapping?
Why do we need company mapping?
How do we do company mapping?
Where we can do company mapping?
Conclusion

3. Company Mapping
What is company mapping?
It is used to explore the management and resources of a specific target of companies
using direct/head hunting methodology.
It enables mapping people with the right qualifications within companies (TARGET
companies)
Helps create list of the best potential candidates in the market.

4. Company Mapping
Why do we need company mapping?
For niche skill hiring, job boards and social networking sites are not sufficient.
Tap candidates that do not upload profiles with much details.
Build talent pipeline for current and future needs.
Benchmarking of direct competitors.
To create a list of top candidates in the market.

5. Company Mapping
How do we do company mapping?
First and foremost figure out which company to map
 Partner or competitor list of our organization:
(Search on Google, Wiki or look for your existing database…)

6. Company Mapping
 Partner list of the skill set like
 Hybris Partner’s: http://hybris.com/en/partners/businesspartners?q=:name-
asc:superregion:EMEA

7. Company Mapping
 Adobe Partner’s: https://solutionpartners.adobe.com/home/partnerFinder.html

8. Company Mapping
 Sitecore Partner’s: http://tinyurl.com/ku4lfws

9. Company Mapping
 Meetup.com:
 AEM
http://www.meetup.com/Adobe-Experience-Manager-AEM-CQ-Meetup-in-Sydney/

10. Company Mapping
 Interaction designers
http://www.meetup.com/ixda-sydney/

11. Company Mapping
 Companies that are hiring similar people- We can search for Jobs, if they are
displaying jobs, then they are already working on that skillset)

12. Company Mapping
Where we can do company mapping?
On LinkedIn(Skills wise , Title wise, Level wise-Using Advance Search)

13. Company Mapping
On LinkedIn Groups: It’s a great source of candidates specially for niche skills.

14. Company Mapping

15. Company Mapping
Xing – New Sourcing Tool
Xing is a social networking site specially for Continental European region.

16. Company Mapping
 On Xing (Skills wise , Title wise, Level wise)

17. Company Mapping
 Company websites(e.g: http://www.creuna.se/om-oss/medarbetare/ //
http://msc.se/om-oss/medarbetare/

18. Company Mapping
 Tips to get more information from in-process candidates:
 Can ask to candidates about their reporting line and team size.
 Try to get maximum information while talking to them or while in an interview, but by
making a conversation
 Take maximum help from Professional networking sites. Read their profiles carefully.
Information about their team size might be also mentioned.

19. Company Mapping
Conclusion:
On one hand company mapping helps us in understanding the market:
We can benchmark our competitors
Check out possible titles that are used in the market
Help us in project –wise profiling of companies
On the other hand it helps us in sourcing for niche skills
We are able to tap candidates that do not upload profiles with much details.
Build pipeline for both current or as well as future needs.
To create a list of top candidates in the market.

20. Thank you!
www.linkedin.com/in/niteshkr
@niteshnishu
Company Mapping