HAVOC is a proposed mobile chat app that allows users to join chatrooms ("channels") based on interests and includes features like private messaging, media sharing, and location-based functionality. It aims to combine aspects of popular apps like WhatsApp and WeChat. The proposal outlines the key features, design mockups, monetization strategy through ads and in-app purchases, estimated development costs of $8,500-$12,350, and issues to address such as app store registration and marketing.
2. Introduction
What is HAVOC?
◦ HAVOC is a chat messaging app, where
users can join chatroom (we call them
channels in this app) based on
category/interest, and works like
Whatsapp and WeChat with geo-location
function.
◦ HAVOC will combine most of features in
famous messaging apps, and will reprise
the MiRC era
3. Main Features of HAVOC
Users can login using email/Facebook
Search channels (chat rooms) within
users area
View channels by interest/category
Users can create a channel and be a
channel moderator (add or banned
users)
Support text, pictures, emoticons and
stickers in chat function
Support private chat with other users
10. Monetization Method
Banner ads: Admob or iAds
Pay-per Install (nag screen): RevMob,
Everbadge
In-App Purchase (offer stickers)
If app become top 100 in AppStore,
possible to get $400-$1,500 dollars
per day.
11. Estimated Cost
Iphone & Android programming:
RM8,500,
Chat server connection setup: RM850
Graphic design for mockup and User
Interface: RM650
In-App purchase integration for stickers
and design: RM 1,900
Optional - private chat server (Amazon
ec2): RM3950*/year – When the chat
app become bigger and popular should
consider this
12. Issues
Google Play and iOS Appstore
Registration
Publisher Name in AppStore – Req.
Company Registration (Sdn. Bhd.)
App Marketing Plan and Distribution
Future Plan – Grant, Funders, MaGIC,
Cradle Fund