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Mobile App Project Proposal: B. Peters

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Typeface Design

This presentation was created for a special topics course (GD492) at North Carolina State University. It is the mid-semester proposal for a mobile component within a service ecology that enables a specific group of people to learn a complex process. The service focuses on developing skills, rather than managing information—it performs analogously as training wheels, rather than crutches. Focusing on skill development implies that the person engages with the design conditions in order to learn how, what, and why to do something autonomously (without prolonged reliance on the design). The presentation includes an overview of the service ecology, user assessment, and specific design objectives for moving forward with creating a prototype and working demonstration.

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Mobile App Project Proposal: B. Peters

  1. 1. MOBILE APPLICATION: How to Create a Typeface GD 492-001 Betsy Peters
  2. 2. MOBILE APPLICATION: How to Create a Typeface Mission Statement A mobile application that will help a designer solve the puzzle and create a typeface that fits inside the parameters of a defined system as well as increase knowledge of typography and serve as a “suitcase” for found type.
  3. 3. MOBILE APPLICATION: How to Create a Typeface AUDIENCE? students, creative thinkers, doodlers, designers, teachers one who is motiviated by a class project, personal interest, or professional work CIRCUMSTANCE? a 3-step process: learning typographic basics and history, creating your own modular system through play, using an existing method to create a more complex, working typeface using Illustrator and Typetool TIMING? everywhere, in your sketchpad, on your computer, quick play quick pictures, modular play, longer interations for the novice level detail LOCATION? documenting, travel, personal time, classroom, waiting time public/private, stuctured play, structured process, structured learning VALUE? to complete the puzzle, creating a cohesive typographic system that has rules, with a few exceptions, analyzing and observing type, learning how to master type and type anatomy.
  4. 4. MOBILE APPLICATION: How to Create a Typeface USERS: PERSONA // EXPERIENCE // PERCEPTIONS // MOTIVES // EMOTIONS // REASONING BEGINNERS students of Type 2 // type layout, type options, some knowledge of anatomy and rules, still learning // curiosity, intimidating // play, knowledge, learn, class project // pride, trial and error, Reward // learning experience, activity, test FEEDBACK FROM Motivated by seeing other people’s typefaces who use the app, promote INTERVIEW yourself, they would enjoy the play of the modular type detail, include a pen tool for the finger (doodle), show process of other type designers, rating system INTERMEDIATE Grif Friedman, 3rd year design student // type 1, 2, & 3, has created a modular typeface, and complex typeface // useful, creative, personal tool // fulfill inspirations, document process, have on hand // excitement, relaxed // still a tool to learn, but on a mobile app for fun, create anywhere, promotional Most of his type motivation came from learning type, using the letter- press, and some from taking pictures of found type. Playing with mod- ular type helps to understand the system from an individual to whole level. Motivated by school projects and briefs, would use app for play. NOVICE Katie Meaney, Type 2 teacher and designer // type knowledge, teach knowledge, typeface creator // a teaching tool, want to get hands on, good for play // teaches a process, tool to other systems, fun // curiosity, fulfilling, excitement // cool to students, records process, forces play, aid Stresses learning the type basics, and constantly reminding yourself about your rules. Start with found type and try to fill in the rest of the puzzle, motivation through “dangling the carrot”, involve students by uploading and getting feedback. Method, on and off computer, bring one thing different to the app. (music, seeing type in space, activity)
  5. 5. + MOBILE APPLICATION: How to Create a Typeface SERVICE OBJECTIVES & GOALS PURPOSE To gain knowledge of type, understand the parts to a whole inside a system, learning how set the rules of your own system, record your method, play, ob- serve, analyze, create, develop, collect GOALS 1. observe the history and anatomy of type 2. development of initial modular typeface system 3. complete the puzzle with a complex system using illustrator and type tool OUTCOMES +Knowledge, remembers previously learned material Understands and uses correct type, knows terminology, identifies working sys- tems, identifies broken systems, reads how type can speak +Comprehension, grasps the meaning of materials Can critique typefaces, explain how to make a few letters form a system, un- derstand the unit +Application, uses learning in new and concrete situations Put unit to the test, make a modular system, learn through play and error +Analysis, understands both the content and structure of material Tweak modular typeface, find problems and fix the puzzle, evaluate the entire set of letters and characters and fix +Synthesis, formulates new structures from existing knowledge and skills Take existing method of working and use on the more complex typeface, incor- porate Illustrator drawings, sketches, other tool drawings, and type tool +Evaluation, judges the value of material for a given purpose Put true type to the test in type tool, tweak, receive outside feedback, give feed- back, rank
  6. 6. @MOBILE APPLICATION: How to Create a Typeface PROCESS MAP PART ONE 5 FIT THE PUZZLE 1 OBSERVE TYPE, GATHER looking over hard letters, try 3 options, learn rules to taking pictures, sketching, collecting, draw- break system, test, HAMBURGER, develop theme or ing, good vs. bad, what kind of type? display, feel, small and big, creating other characters, give and body, handmade, sort into groups get feedback 2 TYPE BASICS PART THREE anatomy of a letter, history of type, using different tools and how they are made, what 6 TAKE A STEP BACK type “says,” developing a system of type (x- look over pictures, look over groups, see what draws height, set width, etc) you in, take method from modular type, draw out units, test a few letters, upload modular type, built and test PART TWO 3 MODULAR TYPE 7 BEGIN ILLUSTRATOR DRAWING quick iterations based on your collected type, bezier curve, scan sketches, redraw, develop system play, can be saved, work on top of your own and create letters letters, learn about units, how to make parts to a whole, analyzing the system 8 STEP BACK print out, circle, create words, system analysis, fine 4 MODULAR TYPE CUSTOMIZATION tune, correct individual letters, get the system perfect, changing grid size, adding many units, based check back with type knowledge off of early method, play, explore, test out dif- get feedback ferent letter styles, 3 or 4 iterations of same letter, look at set words and scale 9 TYPETOOL set up illustrator, outlines, a layer for each letter, drag into type tool, learn the tray, spacing and kerning
  7. 7. { MOBILE APPLICATION: How to Create a Typeface ACTIVITY MAP DRAW, SKETCH, GRID doodle letter groupings sketch letters (VWMN) grids/units (PDBRK) make it a puzzle (OCQG) unit shapes (circle, square) SYSTEM, SCALE revise feedback test on large and small scale observing work with parts collecting develop your own system with walking rules LOOK AROUND break the rules ON THE MACHINE critiquing learning getting inspired mood board layers collect styles trail and error take pictures: MAKE YOUR OWN many versions signs GATHER ILLUSTRATOR books TYPEFACE quicky play “HAMBURGER” old system analysis new learning the anatomy of type books/web/video acknowledge a system learning the tray what works? LEARN TYPETOOL working out kinks why? kerning research spacing
  8. 8. ! MOBILE APPLICATION: How to Create a Typeface SERVICE ECOLOGY research: explore: observe: system moving type type traits display type pixel type readability body copy serif/sans cohesiveness freeform serif azif factor anatomy hand drawn emotions attached screen print

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