Turning workplaces into fanbases

2. WE TURN
INTO
WORKPLACES
FANBASES

3. IT STARTED WITH
A CONVERSATION…

6. TOGETHER THEY FORMED

8. THE EMPLOYER – EMPLOYEE DISCONNECT

9. THE EMPLOYER – EMPLOYEE DISCONNECT

10. THE EMPLOYER – EMPLOYEE DISCONNECT

11. THE EMPLOYER – EMPLOYEE DISCONNECT

12. NEVER BEFORE IN HISTORY
HAVE PEOPLE BEEN
CONNECTED
BY SO MANY
NETWORKS

13. IT’S CREATED A GAME-CHANGER

14. IT’S CREATED A GAME-CHANGER

15. WE ARE NEVER GOING
BACK TO AN ERA OF
STABILITY IN THIS
NETWORKED
AGE

16. WE NEED TO PLAY A NEW GAME

17. WE NEED TO PLAY A NEW GAME

18. WE NEED TO PLAY A NEW GAME
WE NEED TO MOVE FROM FINANCIAL TRANSACTIONS
TO EMOTIONAL TRANSACTIONS WITH OUR PEOPLE

19. YOU NEED EMPLOYEES
THAT ARE FANS
OF YOUR
BUSINESS

20. AND EMPLOYEES
NEED
BUSINESSES
THEY CAN
BE FANS
OF

21. BUSINESSES
WITH FANS
CAN ATTRACT
AND RETAIN
A MOTIVATED
WORKFORCE

22. YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK

23. Every decision
YOU make
affects THEM
YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK

24. Every decision
YOU make
affects THEM
AND Every
decision THEY
makes affects
THE BUSINESS
YOUR PEOPLE SPEND 1/3 OF THEIR WAKING HOURS AT WORK

25. Source: Google Statistic

26. SO WHAT IS YOUR
FAN STRATEGY?
AND HOW ARE
YOU GOING
TO BUILD
IT?

27. IT’S NOT
A
SIMPLE
QUESTION

28. BUT THERE’S
A
SIMPLE
RECIPE

30. YOU CANNOT PROMISE
TO BE ANYTHING
OTHER THAN
WHO YOU
REALLY
ARE

33. EMPLOYEES HAVE A RESPONSIBILITY
TO BE THE BEST THEY CAN BE

34. BRAND CULTURE

35. ARE YOUR
EMPLOYEES
FANS?

36. HOW DO YOU
STAND OUT
FROM THE
CROWD?

39. OUR FAN SCALE

40. YOUR WORKPLACE?

41. YOUR FANBASE
IMAGINE IF YOU COULD MOVE
EVERYBODY UP THE SCALE…

43. WE CAN
ADJUST
YOUR SET
We can map employees on the same scale as fans
The workplace can be a “Spiritual Home”
Fans have a tangible positive effect on the bottom line

58. OUR FANS SO FAR...

59. WE DELIVERED 100%
MORE FOR COCA-COLA’s
ANNUAL PARTY BUDGET
BY MOVING THEIR EMPLOYEES
AS FANS AND AUTHENTICALLY
ENGAGING THEM
IN THE BRAND.
WE EMPOWERED BENTLEY
TO OWN THEIR CULTURE.
94% OF THEIR PEOPLE
WERE UP FOR THE NEW
CHALLENGE.
MORE THAN 20% ABOVE THE
EXPECTED 70% COMMITMENT
THEY’D SEEN BEFORE.
WE REINVOGORATED THE
WATES’ ANNUAL
CONFERENCES,
SEEING ATTENDANCE
RISE FROM 63% TO 92%
ACROSS TWO YEARS.
ALMOST A 50% INCREASE