Social Media Teaching - Social Media 101 - Web Presence Basics (Getting Found Online) Small business social media basics for health care industry. These are passive methods building web presence. 1. Online Search Listings 2. Facebook Business Pages 3. LinkedIn Profile Tips

1. Social Media 101
Web Presence Basics
(Getting Found Online)

2. Nigel Ohrum
Social Media manager / Web Presence Development
Helping individuals and small businesses expand their online
influence through online networks.
The Purpose...
* To grow your business
* Increase your online influence
* Share your knowledge

3. Getting Found Online
How easy is it to find you
online?
* By Name
ex. [Nigel Ohrum]
* By Business Name
ex. [Social Toppings]

4. Online Search Profiles
Are you on...
Google Places
Yelp
Bing
Yellowpages.com
CitySearch

5. What's the benefit
1. Being found online easier.
2. Directing traffic to you
and your business.
3. Free 24/7 online
advertising

6. Online Search Listing Example(Good)

7. Room for Improvement

8. Who's looking...
Monitoring Activity

9. Adding the "Social" Layer
Social Media - millions of people across the world having
conversations online.
Facebook - premier social network with over 800 million
users.
* In the United States, the average Facebook user spends
almost 30 minutes daily.
LinkedIn - professional / B2B social network with more than
135 million users.

10. Social Media & Healthcare
Almost 1/3 of
people have used
social media for
healthcare.

11. Social Media & Healthcare
Boomers make up
32.5% of the adult
population & 36%
of the total online
adult population.
Boomers account
for ~1/3 of web-
traffic on any
given day.
(Pew Internet & American Life Project)

12. So where should you be...
LinkedIn -
1. Good Descriptive Title
2. Current / past work
experience description
3. Summary

13. Facebook
1. Good Descriptive
Title
2. About info
2. Images
3. Profile picture
4. Detailed info

14. How I can help...
*Basic Account Setup : Facebook & Twitter profiles : $197
($100 for one)
*All other Social Media Profiles : $100/site
*Facebook Fan or Group Page Creation : $175/page
*Online Search Profile Creation / Claiming (Google, Bing,
Yelp, etc) : $400
*Consulting Social media / Web Presence Development :
$60/hr

15. Connect with me
facebook.com/nigel.ohrum
facebook.com/socialtoppings
NigelOhrum.com
linkedin.com/in/nigelohrum
slideshare.net/nigelohrum
meetup.com/san-jose-social-media