Select
a company with a reputation for ethical business practices.
Write
a 1050- to1400-word paper in which you complete the following:
Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics—honesty, responsibility, caring, respect, fairness, and citizenship.
Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.
.
Select a company with a reputation for ethical business practices..docx
1. Select
a company with a reputation for ethical business practices.
Write
a 1050- to1400-word paper in which you complete the
following:
Evaluate the company’s past performance marketing their
product using the six pillars of the marketing code of ethics—
honesty, responsibility, caring, respect, fairness, and
citizenship.
Provide at least two ways in which the company could make
further progress as a good corporate citizen when it comes to
consumption of its products, such as green initiatives and
philanthropic commitments.
