TweetROI Overview for Marketers, Twitterers, and Affiliates
1. Word of Mouth Advocacy with
Authentic Recommendations from
Twitter Influentials
2. • TweetROI marries…
1. A corporation’s need to influence and monetize the
Twittersphere, and
2. Influential Twitterers’ desire to make money.
• TweetROI brings these two worlds together and…
– Is easy to use
– Is easy to understand
– Makes both twitterers and marketers happy
3. The Social Media Opportunity
• Six of the ten most visited websites are social
• In February 2009, social network usage exceeded
Web-based e-mail usage for the first time
• Millions of Facebook, MySpace, Twitter Users
• 12 million Twitter users
– Average 2.75 hours tweeting daily
– Dell > $1m revenue from offers tweeted in 2008
6. Social Media Spending To Increase
63% of "best-in-class“
companies plan to increase
their social media budgets in
2009 despite the recession.
–From The Aberdeen Group’s “The ROI on
Social Media Marketing: Why it Pays to Drive
Word of Mouth”
7. Social Media Spending To Increase
24% of companies plan to spend
more on their online business in
2009 than originally planned.
Companies will increase
investments in:
• Search (80% of respondents),
• Email (65%), and
• Social marketing (60%).
- From “The State of Retailing Online
2009”, the 12th annual Shop.org study
conducted by Forrester Research Inc.
8. Social Marketing Obstacles
Time Requirements
• Very time-intensive
• Lack of internal resource time
Budget Constraints
• Limited budgets
• “The Economy” = conservative spending
Unproven Tactics
• Requires expertise and time
• The necessary waste of experimentation
9. Normal 24-Month Social Media
Marketing Timeline
Months 1-3: Brand Presence
• Create profiles
• Implement brand image
• Announce presence
Months 3-12: Brand/Customer Engagement
• Increase follower base
• Monitor brand, industry, niche
• Reply to customers and prospects
Months 6-24: ROI Focus
• Special offers for social media fans
• Convert fans to Email subscribers
• Revenue-based campaigns
“It takes that long to make money?”
10. TweetROI
QUICKER Marketing Timeline
Immediately: Lots of Brand Spokespeople
• Start reaching followers of influentials immediately
• Increase awareness of your offerings
• Get responses and action from followers
Immediately: Brand/Customer Engagement
• Increase follower base
• Stimulate and control industry discussions
• Stronger reach to customers and prospects
Immediately: ROI Focus
• Special offers for social media fans
• Convert fans to Email subscribers
• Revenue-based campaigns
11. TweetROI Benefits For Marketers
Power
• Reach millions of followers via influential twitterers
• Get up to hundreds of visitors per tweet
Control
• Messenger quality, number of messages, tweet scheduling
• Bid based on influence, engagement, and viral potential
Authenticity
• Twitterer recommend your offering in their own words
• Twitterers must remain authentic to keep their followers
Transparency
• Opt to require paid-tweet disclosure via hashtag
• Customize tracking parameter for your analytics package
15. TweetROI User Ranks
Overall UserRank™
• Includes TalkRank, ConversationRank, and ViralRank
• More weight is given to number of followers
TalkRank™
• Users that update their accounts most often
• Your message fits into a bigger tweetstream
ConversationRank™
• Users that get the most replies from followers
• Your message more likely to be talked about
ViralRank™
• Users that get the most retweets from followers
• Your message more likely to spread in reach at no extra cost
16. TweetROI Benefits For Twitterers
Turn Your Influence Into Cash
• Your tweets are worth money
• Tweets are worth $0.25 - $75.00 or more
Maintain Control of Your Twitter Account
• Opt in to any campaigns, or none at all
• You control your stream, the message and tweet scheduling
Authenticity and Keeping Your Followers
• Recommend marketers’ offerings in your own words
• Remain authentic and keep your followers
Choose Transparency Or Anonymity
• Marketers may require paid-tweet disclosure via hashtag
• You can choose to only tweet undisclosed campaigns
19. Why Twitterers Will Use TweetROI
• They love Twitter
• They’re invested in Twitter
• Companies will pay them for their influence
• Twitterers want and need the money
• Twitterers can keep their integrity and
followers
20. Pay Per Tweet Opportunity
• TweetROI’s pay-per-tweet platform is a way to buy
influence and exposure in social media
• Many companies will move to add this to their
arsenal, especially as they come to realize the small
amount of reach that their individual social media
efforts yields
• TweetROI is a lot like AdSense and AdWords-
– Twitterers publish tweets like AdSense publishers create content
– Marketers create marketing messages like AdWords advertisers create ads
– Marketers pay for tweets, like AdWords advertisers pay for clicks
– This new marketing platform will attract lots of marketing dollars
21. How TweetROI Affiliates Make Money
“Hey
Marketers, You
Should Use
TweetROI!”
1. Affiliate
Marketers spend
money on
Tweets, Affiliate
gets part of that Cool, let’s try
cash this out!
3.
2.
TweetROI
Marketer
Campaigns
22. Social Media Spends
• Companies that hire at least one employee, pay
>$40-80k annually
• If Pay Per Click standards are used to pay for
tweets, even the smallest business budgets will
range from $1,000-10,000 per month
• Affiliates who bring in such companies stand to
make thousands per month from TweetROI
23. A Better Affiliate Opportunity?
• The average affiliate order value is around $140.00. -
source: DoubleClick
• Average commission: 10% of sale
– TweetROI commission: 25% of marketer spend for first
year.
• Average affiliate commission per sale: $14.00.
– Estimated average annual commission per marketer signed
up: $250.00.
• 100 Marketers signed up could yield you $25,000.00
in affiliate commissions.
24. How to Promote TweetROI
• Sign up as a TweetROI affiliate
• Get your TweetROI banners and text links
• Put banners in your blog and website designs
– No blog? Start one at Blogger.com
• Tweet and email links
– Grow your twitter followers, tweet but don’t spam
– Grow an email list, use autoresponders
