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Doosan’s Water
Desalination Technology
in Tunisia
Presentation Overview:
1.  The Technology"
2.  Doosan Hydro Technology Company"
3.  Macro-economic Snapshot of Tunisia"
4.  Market Entry Strategy"
5.  Conclusion"
Source: Protected Water Fund, pwf.org
Source: Protected Water Fund, pwf.org
APPROXIMATELY 1.4 MILLION
CHILDREN DIE EACH YEAR
FROM PREVENTABLE DIARRHEAL
DISEASES DUE TO LACK OF
CLEAN WATER.
Source: Protected Water Fund, pwf.org
for every $1 invested
in safe water and
sanitation
the estimated
economic return is
$3-$34
(depending on region
and technology)
Source: Protected Water Fund, pwf.org
COMPARED TO A LITER OF TAP
WATER, A LITER OF BOTTLED
WATER REQUIRES AS MUCH AS
2,000 TIMES MORE ENERGY.
Source: Protected Water Fund, pwf.org
WORLDWIDE, AGRICULTURE ACCOUNTS FOR 70%
OF FRESH WATER USE.
IN DEVELOPING COUNTRIES,
THIS CAN BE AS HIGH AS 90%.
Source: Protected Water Fund, pwf.org
2.7 BILLION PEOPLE WILL BE LIVING IN COUNTRIES
WITH SEVERE WATER SCARCITY BY
Source: Protected Water Fund, pwf.org
1. The Technology
The Basic Architecture
Multi-Stage Flash Multi-Effect Distillation Reverse Osmosis
Doosan’s Innovative Technology
Reverse	
  Osmosis	
  Filtra/on	
  
2. Company Analysis
President & CEO
Geewon Park
Company’s Vision
Global Leader
In Power & Water
Business "
Portfolio
Technological "
Competencies
Business "
System
Source: Doosan Annual Report, 2010
Doosan Hydro Technology
W a t e r D e s a l i n a t i o n
•  The global leader in thermal seawater
desalination."
•  Doosan has pioneered innovative
technologies for more economical
water production."
•  Doosan Hydro has won some of the
industry’s largest projects across the
Middle East."
•  40% market share in water
desalination."
Source: Doosan Annual Report, 2010
Keys to Success
Source: Doosan Annual Report, 2010
q Trust"
q Single-Module"
"Evaporators"
3. Tunisia:
Macro-economic Snapshot
Why Tunisia?
#1: Severe Water Scarcity
Source: United Nations Environmental Program (UNEP), 2011
Why Tunisia?
#2: Government’s Support for
FDI & Infrastructure Building
Why Tunisia?
#3: Strong Economic Indicators
0"
2"
4"
6"
8"
2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"
Forecast
2%
7%
(%)
Real GDP Growth
Source: International Monetary Fund (IMF), World Economic Outlook (September 2011)
2016 (Projected)
Why Tunisia?
Forecast
$9,500
(USD,	
  000s)
GDP Per Capita (PPP)
0"
3"
6"
9"
12"
15"
2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"
$12,500
0"
2"
4"
6"
2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"
Inflation Rate
Forecast
Source: International Monetary Fund (IMF), World Economic Outlook (September 2011)
#3: Strong Economic Indicators
(%)
Steady	
  at	
  slightly	
  under	
  4%
Why Tunisia?
10.7
11.2
(Millions)
Population
Source: International Monetary Fund (IMF), World Economic Outlook (September 2011)
#3: Strong Economic Indicators
10"
10.5"
11"
11.5"
2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016"
Forecast
Age Distribution
0" 20" 40" 60" 80"
0-14"
15-64"
65 over"
(%)
69.3%
4. Market Entry Strategy
Market Entry Strategy
Market Entry Strategy
The Options:!
"1. BOT (Build Operate Transfer)"
"2. BOOT (Build Own Operate Transfer)"
"3. BOO (Build Own Operate)"
"4. BLT (Build Lease Transfer)"
"5. DBFO (Design Build Finance Operate)"
"6. DCMF (Design Construct Manage Finance)"
BOO (Build Own Operate)
1."
2."
3.	
  Tunisia has a "
need for Water" Competitive Bidding"
$500
million
Financing"
Long-Term Loan"
20-year"
Doosan	
  operates	
  &	
  	
  
receives	
  the	
  residual	
  
revenues	
  from	
  the	
  project	
  
5. Conclusion
Monday	
  3rd	
  Oct.,	
  2011	
  
How many liters of water does "
it take to produce…"
How many liters of water does "
it take to produce…"
Answer: 2415 Liters

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Case Competition Presentation: Doosan Desalination Technology in Tunisia

  • 1. Doosan’s Water Desalination Technology in Tunisia Presentation Overview: 1.  The Technology" 2.  Doosan Hydro Technology Company" 3.  Macro-economic Snapshot of Tunisia" 4.  Market Entry Strategy" 5.  Conclusion"
  • 2. Source: Protected Water Fund, pwf.org
  • 3. Source: Protected Water Fund, pwf.org
  • 4. APPROXIMATELY 1.4 MILLION CHILDREN DIE EACH YEAR FROM PREVENTABLE DIARRHEAL DISEASES DUE TO LACK OF CLEAN WATER. Source: Protected Water Fund, pwf.org
  • 5. for every $1 invested in safe water and sanitation the estimated economic return is $3-$34 (depending on region and technology) Source: Protected Water Fund, pwf.org
  • 6. COMPARED TO A LITER OF TAP WATER, A LITER OF BOTTLED WATER REQUIRES AS MUCH AS 2,000 TIMES MORE ENERGY. Source: Protected Water Fund, pwf.org
  • 7. WORLDWIDE, AGRICULTURE ACCOUNTS FOR 70% OF FRESH WATER USE. IN DEVELOPING COUNTRIES, THIS CAN BE AS HIGH AS 90%. Source: Protected Water Fund, pwf.org
  • 8. 2.7 BILLION PEOPLE WILL BE LIVING IN COUNTRIES WITH SEVERE WATER SCARCITY BY Source: Protected Water Fund, pwf.org
  • 10.
  • 11.
  • 12. The Basic Architecture Multi-Stage Flash Multi-Effect Distillation Reverse Osmosis
  • 13.
  • 14. Doosan’s Innovative Technology Reverse  Osmosis  Filtra/on  
  • 16. President & CEO Geewon Park Company’s Vision Global Leader In Power & Water Business " Portfolio Technological " Competencies Business " System Source: Doosan Annual Report, 2010
  • 17. Doosan Hydro Technology W a t e r D e s a l i n a t i o n •  The global leader in thermal seawater desalination." •  Doosan has pioneered innovative technologies for more economical water production." •  Doosan Hydro has won some of the industry’s largest projects across the Middle East." •  40% market share in water desalination." Source: Doosan Annual Report, 2010
  • 18. Keys to Success Source: Doosan Annual Report, 2010 q Trust" q Single-Module" "Evaporators"
  • 20. Why Tunisia? #1: Severe Water Scarcity Source: United Nations Environmental Program (UNEP), 2011
  • 21. Why Tunisia? #2: Government’s Support for FDI & Infrastructure Building
  • 22. Why Tunisia? #3: Strong Economic Indicators 0" 2" 4" 6" 8" 2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016" Forecast 2% 7% (%) Real GDP Growth Source: International Monetary Fund (IMF), World Economic Outlook (September 2011) 2016 (Projected)
  • 23. Why Tunisia? Forecast $9,500 (USD,  000s) GDP Per Capita (PPP) 0" 3" 6" 9" 12" 15" 2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016" $12,500 0" 2" 4" 6" 2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016" Inflation Rate Forecast Source: International Monetary Fund (IMF), World Economic Outlook (September 2011) #3: Strong Economic Indicators (%) Steady  at  slightly  under  4%
  • 24. Why Tunisia? 10.7 11.2 (Millions) Population Source: International Monetary Fund (IMF), World Economic Outlook (September 2011) #3: Strong Economic Indicators 10" 10.5" 11" 11.5" 2009" 2010" 2011" 2012" 2013" 2014" 2015" 2016" Forecast Age Distribution 0" 20" 40" 60" 80" 0-14" 15-64" 65 over" (%) 69.3%
  • 25. 4. Market Entry Strategy
  • 27. Market Entry Strategy The Options:! "1. BOT (Build Operate Transfer)" "2. BOOT (Build Own Operate Transfer)" "3. BOO (Build Own Operate)" "4. BLT (Build Lease Transfer)" "5. DBFO (Design Build Finance Operate)" "6. DCMF (Design Construct Manage Finance)"
  • 28. BOO (Build Own Operate) 1." 2." 3.  Tunisia has a " need for Water" Competitive Bidding" $500 million Financing" Long-Term Loan" 20-year" Doosan  operates  &     receives  the  residual   revenues  from  the  project  
  • 30. Monday  3rd  Oct.,  2011  
  • 31.
  • 32. How many liters of water does " it take to produce…"
  • 33. How many liters of water does " it take to produce…" Answer: 2415 Liters