2. About Wegmans :
○ Catered Foods
● Wegmans is a grocery ○ Organic Foods
store that includes: ○ International
○ A Bakery Foods
○ A Deli ○ Cleaning Supplies
○ Kosher Foods ○ Pet Supplies
○ Prepared foods ○ Produce
○ A Cafe
○ Florist
They also hold cooking
lessons, have nutritional
information available, as
well as catering and take
out.
3.
4. Hypothesis:
● Wegmans will be a profitable business in
the Boston economy.
● Wegmans will meet all the expectations of
the shoppers in Boston.
● Wegmans will be sustainable in the Boston
economy.
5. Who is shopping?
Where are they
shopping?
What are they buying?
Why are they shopping
there?
How much are they
spending and how
often?
6. Methodology:
EXPLORATORY QUESTIONNAIRE
● Collect primary data for the research.
● Collect information about the target
audience - habits and prefferences.
● Discover shopping values.
8. Findings:
● 25 females vs 11 males
● 12 of the 25 women vs only 1 of 11 men rated organic items
importance as a 4 or higher (out of 5)
● 7 of 11 men vs 9 of 25 women rated bakery items as more important
as a 4 or higher (out of 5)
● 19 of 26 twenty year olds spend $20 or less per week
● 6 of 8 twenty-one year olds spend $40-60 per week (High Spenders)
● 9 of 15 "High Spenders" are weekly shoppers
● All financial categories place Shaw's as first choice
16. Results:
● We found that there aren't any students spending a
significant amount of money on groceries
● Students are happy with the selection they are receiving
from other grocers
● There are more women shopping regularly then men
● Women's and Men's shopping priorities are very different.
18. Conclusion:
● Wegman's should not come to Boston
○ Not enough business to support another grocer
○ No real priority for freshly a prepared food bar
19. Thank You
Questions?
Bradley Gelber
Cara Crabb-Burnham
DJ Switz
Natalia Novikova
Nicco Leone
