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Joy of Content Management Systems


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Presentation at 2008 NTen Annual Conference

Published in: Technology
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Joy of Content Management Systems

  1. 1. The Joy of CMS Implementing Sustainable Content Management Systems Norman Reiss Mar. 21, 2008 Nonprofit Bridge Bridging Technology, Communications & Development [email_address]
  2. 2. About Us <ul><li>Norman Reiss, Manager, Online Services, Crohn’s & Colitis Foundation / Nonprofit Bridge </li></ul><ul><li>Andrew Cohen, Project Director, Forum One </li></ul><ul><li>Nathan Gasser, Founder, Rock River Star </li></ul><ul><li>Jeff Herron, Vice President, Beaconfire </li></ul>http:// [email_address]
  3. 3. About You <ul><li>Do you have a CMS now? </li></ul><ul><li>If so, which product are you using? </li></ul><ul><li>If not, are you planning to use one? </li></ul><ul><li>Are you actively seeking a new CMS? </li></ul><ul><li>What questions do you want us to answer today? </li></ul><ul><ul><li>1. </li></ul></ul><ul><ul><li>2. </li></ul></ul><ul><ul><li>3. </li></ul></ul>http:// [email_address]
  4. 4. Agenda <ul><li>CMS Basics </li></ul><ul><li>Planning </li></ul><ul><li>Training / Support </li></ul><ul><li>Managing Web Content </li></ul><ul><ul><li>Preparing and Editing Content </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Web 2.0 </li></ul></ul><ul><li>Questions / Discussion </li></ul>http:// [email_address]
  5. 5. CMS Basics <ul><li>What is a CMS? </li></ul><ul><li>Does my organization need a CMS? </li></ul><ul><li>What product features does a CMS provide? What features and functions doesn't a CMS provide? </li></ul><ul><li>What are the major types of CMS products and what are the benefits/drawbacks of each? </li></ul><ul><ul><li>hosted, ASP model, (lease)‏ </li></ul></ul><ul><ul><li>installed, commercial product (buy)‏ </li></ul></ul><ul><ul><li>installed, open source (buy)‏ </li></ul></ul><ul><li>How much should I budget? </li></ul>
  6. 6. Planning <ul><li>Who will install? </li></ul><ul><ul><li>in-house team </li></ul></ul><ul><ul><li>existing vendor you trust </li></ul></ul><ul><ul><li>new vendor (who specializes in CMS?)‏ </li></ul></ul><ul><li>How will I migrate existing web content? </li></ul><ul><li>How long will CMS installation take? </li></ul><ul><li>How do I insure that web site availability is not disrupted? </li></ul><ul><li>Who will update web content? </li></ul><ul><ul><li>creative / design team </li></ul></ul><ul><ul><li>marketing / communications </li></ul></ul><ul><ul><li>IT / technical </li></ul></ul><ul><ul><li>subject matter experts </li></ul></ul><ul><ul><li>volunteers </li></ul></ul>
  7. 7. Training <ul><li>How many people are needed to care and feed a CMS? </li></ul><ul><li>Who should manage the CMS within my organization </li></ul><ul><li>How much training will be needed for our staff to use a CMS? </li></ul><ul><li>Who will provide support if we have technical problems </li></ul><ul><li>What type of external help / documentation do I need? </li></ul><ul><li>Who will handle upgrades, fixes, additions of new features? </li></ul>
  8. 8. Managing Web Content <ul><li>Preparing and Editing Content </li></ul><ul><li>Can I rely on ‘WYSIWYG’ or will I need programming help? </li></ul><ul><li>How does writing for web differ from writing for other communications media? </li></ul><ul><li>What sort of skills are needed to be a content contributor? </li></ul><ul><li>When preparing content to load to a new CMS, how should we organize it? </li></ul><ul><li>What sort of content is often overlooked when preparing for a new CMS? </li></ul>
  9. 9. Managing Web Content <ul><li>Workflow </li></ul><ul><li>How often should web content be reviewed / updated? </li></ul><ul><li>Who will need to approve content before it is released live on our web site? </li></ul><ul><li>How should I setup rights to use our CMS? </li></ul>
  10. 10. Managing Web Content <ul><li>Web 2.0 </li></ul><ul><li>When does it make sense to put content in our CMS, and when does it make sense to use a third party service? (e.g. Flickr, YouTube etc.) </li></ul><ul><li>Can I use my CMS to use 'Web 2.0' tools on my web site? </li></ul><ul><li>How can I add 'user generated content' to our web site? </li></ul>
  11. 11. The Joy of CMS Questions / Discussion Nathan Gasser Rock River Star Andrew Cohen Forum One Communications Jeff Herron Beaconfire Consulting Norman Reiss Nonprofit Bridge