Chapter 14- Entrepreneurship lecture International University- HCMcity

1. Technology Ventures: From Idea to Opportunity
Summary
Real intelligence is a creative use of knowledge, not
merely an accumulation of facts.
D. Kenneth Winebrenner
How do new firms build a set of operational processes
that serve to create, make, and provide the product to the
customer?
A new venture needs to design a set of operational processes
that will enable it to build, store, and ship the products provided
to the customer. New businesses build a supply chain of
partners that add value at each stage of the assembly or
manufacture of the product.
Chapter 14: Summary

2. Technology Ventures: From Idea to OpportunityChapter 14: Value Chain
A value chain is a series of activities for
transforming inputs into outputs that
customers value.

3. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.1
ManufacturingLogistics
Marketing
and Sales Customer
Sales &
ServiceDistribution
Applied
Research
Product
Design
Process
Design
Value Chain
Information Flow

4. Technology Ventures: From Idea to OpportunityChapter 14: Concepts
Operations: a series of actions.
Operations Management is the supervising,
monitoring, and coordinating of the activities
of a firm carried out along the value chain.

5. Technology Ventures: From Idea to OpportunityChapter 14: Process
Process: any activity or set of activities that
takes one or more inputs, transforms and adds
value to them, and provides one or more
outputs.

6. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.3
Common Business Process

7. Technology Ventures: From Idea to OpportunityChapter 14: Quality and Reliability
Quality: a measure of a product
that usually includes performance
and reliability.
Reliability: a measure of how long
a product performs before it fails.

8. Technology Ventures: From Idea to OpportunityChapter 14: Speed and Flexibility
Speed is a measure of lead time,
on-time delivery, and product
development speed.
Flexibility is a measure of a
firm’s ability to react to a
customer’s needs quickly.

9. Technology Ventures: From Idea to Opportunity
The Value Web for A Firm
Chapter 14: Figure 14.6

10. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.7
The Value Web of Cisco Systems

11. Technology Ventures: From Idea to OpportunityChapter 14: Balanced Scorecard
Balanced Scorecard is a set of measurements
unique to a company that includes both
financial and operational metrics.

12. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.9
The Balanced Scorecard

13. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.10
A Gantt Chart for 5 tasks.
The actual progress is indicated by the shaded bars.

14. Technology Ventures: From Idea to OpportunityChapter 14: Figure 14.11
Example of a Roadmap for a New Technology Firm

15. Technology Ventures: From Idea to OpportunityChapter 14: Principle
The design and management of an efficient,
real-time set of production, logistical, and
business processes can become a sustainable
competitive advantage for a new enterprise.

16. Technology Ventures: From Idea to OpportunityChapter 14: Exercise
A new, growing electronic game company
wants to outsource its manufacturing, sales
and distribution functions. Develop a value
web for this company.

17. Technology Ventures: From Idea to OpportunityTechnology Ventures: From Idea to OpportunityChapter 14: Venture Challenge
VENTURE CHALLENGE
1)Describe the key business processes used
by your venture.
2)Draw a draft value web for your venture as
in figures 14.5 – 14.7.

18. Technology Ventures: From Idea to OpportunityTechnology Ventures: From Idea to OpportunityChapter 14: DVD Video
DVD Video
“Small Innovations for Reducing Company
Costs: PayPal and SpaceX”
Elton Musk (SpaceX)