1. Global Media
Lesson 5: Transparent Exports &
Hybrid Programming
L.O: To further understand what
is meant by „transparent exports‟
& „hybrid programming‟.
2. Knowledge Check!
Answer the following questions.
The one with the most correct wins a prize!
1. Who came up with the term “global village”?
2. In what decade was the term “global village” first used?
3. According to the inventor of the term “global village” what
technology would make it possible for the global village to come
into existence?
4. In what industry did the term globalisation first originate?
5. What is meant by the term “glocalisation”?
6. What does „cultural imperialism‟ mean?
7. What is meant by „hegemony‟?
8. What percentage of the world‟s population DOESN‟T have access
to broadband internet?
9. What is meant by “narrowcasting”?
10. Give THREE of your media theorists.
3. A Reminder…
Hybrid Programmes Culturally transparent Exports
E.g. programmes the content of E.g. programmes whose format
which is localised even if format and content is not changed
is „foreign‟. when exported to another
Prove and disprove globalisation country.
Formats & content is Support the idea of the Global
“glocalised” Village
Show how global and local The world as a melting pot of
cultural influences on people “all” cultural influences.
can intermingle Only the names and presenters
They reflect the difference in change.
cultural and moral ideology Many programmes which fall
which survives the globalising into this category are those with
trend! a global capitalist emphasis (i.e.
They offer a fusion of the global making money is good &
and the local! business is extremely
competitive and ruthless!) e.g.
Deal or No Deal!
