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A2 global media les3/4


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A2 global media les3/4

  1. 1. Global Media Global TV & Hybrid Programming L.O: To understand what is meant by the terms ‘Global TV’ & ‘hybrid programming’.
  2. 2. “ We’re not in Texas anymore, Toto!” <ul><li>International versions of </li></ul><ul><li>well known UK TV programmes. </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>How is number 4 different from the first 3? </li></ul>
  3. 3. The Advantages & Disadvantages of Global Distribution of television <ul><li>“‘ Globalisation is as old as media themselves’ - & what has really happened is that we have begun to realise how cross-cultural media have always been, and we have given a name to this – globalisation.” </li></ul><ul><li>Do you agree with the above statement? </li></ul><ul><li>Have media always been global? </li></ul><ul><li>What may be the dangers of answering in the affirmative? </li></ul>
  4. 4. *Try to list at least two Pros & two Cons for the global distribution of television* <ul><li>Pros </li></ul><ul><li>Cheaper hardware (TV’s) </li></ul><ul><li>Ability to consume TV from elsewhere </li></ul><ul><li>Ability to compare own nation’s TV with other TV </li></ul><ul><li>More choice? </li></ul><ul><li>Cons </li></ul><ul><li>Erosion of national culture </li></ul><ul><li>Cultural dominance of the USA </li></ul><ul><li>Market forces funding </li></ul><ul><li>Less choice? </li></ul><ul><li>“ Narrowcasting” </li></ul>
  5. 5. Name as many Reality TV Programmes as you can. <ul><li>You have 1 minute. </li></ul><ul><li>Go! </li></ul><ul><li>What makes these programmes different from each other? </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  6. 6. What is “narrowcasting”? <ul><li>Does the global distribution of television programmes result in the viewer only getting an illusion of choice? </li></ul><ul><li>Do we in reality end up with a diet of ‘much more of the same’; are we overfed what we ‘seem’ to like in terms of formatting, rather than having our tastes broadened? </li></ul>
  7. 7. Hybrid Programmes = Glocalisation! <ul><li>A hybrid programme is one sold across cultural and national boundaries, with changes made to the original format to accommodate local cultural differences, either to avoid offence or to attract more viewers. E.g. The Bachelor from the USA becomes The Perfect Bride in India. </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 8. To sum up… <ul><li>Transparent Exports </li></ul><ul><li>E.g. programmes whose format and content is not changed when exported to another country. </li></ul><ul><li>Support the idea of the Global Village </li></ul><ul><li>The world as a melting pot of “all” cultural influences. </li></ul><ul><li>Hybrid Programmes </li></ul><ul><li>E.g. programmes the content of which is localised even if format is ‘foreign’. </li></ul><ul><li>Prove and disprove globalisation </li></ul><ul><li>Formats & content is “glocalised” </li></ul>
  9. 9. Key Terms <ul><li>Narrowcasting </li></ul><ul><li>Hybrid Programmes </li></ul><ul><li>Transparent Exports </li></ul><ul><li>Glocalisation </li></ul>
  10. 10. Hegemony <ul><li>Hegemony = the political, cultural or social dominance of one group over another. </li></ul><ul><li>A term thought up by a man called Antonio Gramsci in the early 20 th Century. </li></ul><ul><li>It means that a culturally-diverse society can be ruled or dominated by one of its social classes . The ruling class dominates all other classes. </li></ul><ul><li>The theory claims that the ideas of the ruling class come to be seen as the norm ; they are seen as universal ideologies , perceived to benefit everyone , whilst only really benefiting the ruling class . </li></ul>
  11. 11. Cultural Imperialism <ul><li>Cultural imperialism = the practice of promoting a more powerful culture over a least known or desirable culture . </li></ul><ul><li>It is usually the case that the former belongs to a large, economically or militarily powerful nation and the latter belongs to a smaller, less powerful one. </li></ul><ul><li>It can take the form of an active, formal policy or a general attitude. </li></ul><ul><li>A metaphor of colonialism is employed: the cultural products of the first world &quot;invade&quot; the third-world and &quot;conquer&quot; local culture, world domination (in a cultural sense) is the explicit goal of the nation-states or corporations that export the culture. </li></ul>