Another feature of email newsletters is the fact that they often turn up in people’s inboxes without the cushion of regular correspondence to give them the context they’d otherwise have. This can sometimes make newsletters appear at first like a hard sell. The best way to diffuse this impression is to use a well-executed permission reminder.

1. Email Newsletter Design
FEATURES OF EMAIL NEWSLETTERS

2. The first email
newsletter design rule is
showing a level of
respect for your reader
by being up-front and
straight forward, from
the get-go. When
sending a newsletter
you have to assume
that the reader’s inbox
is laden with unread
emails and that yours
will be discarded on
opening if you haven’t
gotten your message
across at a first glance.

3. You have to work out what is of most value to your audience in what you have to
say and how can you put it in terms that are related to the problems they face
everyday. People have limited time and attention and aren’t about to make time to
get to the bottom of an email that doesn’t get straight to the point.

4. Another feature of email newsletters is the fact that they often turn up in people’s
inboxes without the cushion of regular correspondence to give them the context
they’d otherwise have. This can sometimes make newsletters appear at first like a
hard sell. The best way to diffuse this impression is to use a well-executed
permission reminder. People have often forgotten their past contact with your
company and sometimes need to be politely reminded of the interest and contact
they had expressed in your company. Also being clear about when they can expect
to hear from you the next makes any future emails to come as less of a surprise.

5. Probably the most central issue to consider in mastering your email newsletter
design is that of relevance. That is, relevance to your reader. From the outset it can
seem more time-consuming and expensive to tailor-design your e-mails to the
preferences of each customer but it is the surest way to approach readers who are
time poor and challenged by the amount of material they are bombarded by.
Anything that can give the email a personal touch is more likely to be opened and
the more the content is targeted to the interests and priorities of the reader the
better the chance is they’ll read on.

6. Get the benefits of a big brand agency at a third of the cost!
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info@netstripes.com 1300 10 8880