This is the slides of a short presentation I had in the eCommerce course at the Faculty of Entrepreneurship of the University of Tehran. It's based on an article by Corte Swearingen.

1. A Comprehensive Digital
Marketing Strategy
Based on an article by Corte Swearingen
Faculty of Entrepreneurship of University of Tehran
Mahdi Taghizadeh
http://mahdi.ws
@mahdi

2. 8 Building Blocks

3. Marketing Foundation
• Personas
• Positioning
• Messaging

4. Search Engine Optimization
• Link Building
• Page Optimization
• Site Architecture
• Technical Roadblocks

5. Mobile Marketing
• Understanding audience & Opportunity
• Managing & Measuring Campaigns

6. Advertising
• Display Advertising
• Search Advertising

7. Social Media Marketing
• Campaign Strategy
• Social Content Development
See “Cyberspace & Social
Media In Business” Slides
Available on Slideshare:
http://slidesha.re/1AbB4GO

8. Email Marketing
• Segmentation Strategy
• Content Personalization
• Publication Schedule

9. Website Optimization
• Split & Multivariate Testing
• Usability Testing
• Exit & In-Page Surveys
• Web Analytics
• Click Analysis & Heat Mapping

10. Content Strategy
• Benefits Oriented Copy
• Corporate Blog
• Creation of Linkable Assets
• Promotional Strategy

11. Put them all
together!

12. Reference
http://www.corteswearingen.net/2013/06/07
/a-comprehensive-digital-marketing-
strategy/

13. Thank you!
Il faut être absolument moderne.
J. N. Arthur Rimbaud
(1854 – 1891)
Mahdi Taghizadeh
http://mahdi.ws
@mahdi