1. The Social Conversation is Full of Competitive Nuggets
The best companies always seem to be able to outmaneuver their competition. They
understand their competitors’ strengths and weakness and plan ahead, anticipating what
their next move may be. With nearly one billion people around the globe talking about their
experiences with brands on
Facebook and other social
networks, the opinions that
customers share about
you and your competition
are now available as real-
time public content. You
can mine these social
conversations for insights
and act on them instantly.
Create Predictive Competitive Strategies in Real-time
The NetBase competitive intelligence solution gives you up-to-the-minute measurements
that compare awareness, perception, sentiment, and passion across brands – just as if you
were seeing your competitors’ market research data. With business-ready templates that
let you tailor competitive metrics to your business, you can quickly find the gaps between
your brand and the competition’s and craft strategies that exploit new opportunities as they
emerge. Because the NetBase solution is built on an Internet-scale, high-performance, flexible
enterprise social intelligence platform and web-based application builder, it adapts to monitor
not only buzz but more importantly, the trends and conversations that shape your competitive
landscape. It helps you tune into the right conversations and act on them confidently – before
your competitors can.
Win The Fight for Share of Wallet
The social voice is the voice of not only your customer, but your competitors’ too. Understand
where their brands have power so you are better armed to win over their customers.
Avoid Surprises With Social Monitoring
By proactively tracking your competition on a regular basis, you can know when the buzz and
sentiment about your competition or their products first start to trend – and how quickly the
word is spreading. You can neutralize your rivals’ strategies before they hurt your brand or
create timely campaigns to exploit a competitive weakness.
Out-Market
Your Competition
BENEFITS
PREDICT COMPETITOR
ACTIONS to create better
competitive strategies
RESPOND FASTER to emerging
threats and trends that your
competitors are driving
OPTIMIZE online marketing
spend based on where
customers are talking about
the competition
MAKE BETTER DECISIONS
about pricing and
go-to-market strategies
OUT-INNOVATE CONSISTENTLY
with deep customer insights
COMPETITIVE INTELLIGENCE
KEY FEATURES
Monitor and measure your
social brand health in
comparison to the
competition’s – in real-time
and on demand
Identify, engage, and
convert your competitors’
brand advocates
Know why people are
talking about your
competition to identify and
neutralize their strategies
Know where people are
talking about your
competitors so that you
can optimize your online
presence and advertising
Analyze what people like
and dislike about your
brand to create more effective
competitive positioning
Compare multiple brands
across key social metrics in
real-time
Discover deep competitive
insights by drilling down
into the stream of
customer opinions
E N T E R P R I S E S O C I A L I N T E L L I G E N C E
Track competitors’ social metrics in real-time
Watch the word spread in social and take action

2. COMPETITIVE INTELLIGENCE
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
Multilingual solution
with support for English,
Spanish, French, German,
Italian, Japanese,
and Portuguese
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase NetBaseInc
NetBase Solutions, Inc NetBaseInc
ABOUT NETBASE NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include Coca-
Cola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© May 2012 NetBase Solutions, Inc.
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise Social
Intelligence Platform. This platform offers organizations a way to operationalize social media by
instantly capturing billions of social media conversations from millions of sites globally and making
those conversations available for immediate use enterprise-wide. End-users benefit from trusted,
transparent, and targeted insights delivered to them through easy-to-understand views.
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more
than 100 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized
data available to users on-demand on day one. Our Twitter Firehose option adds real-time
access to Twitter’s complete data stream—more than 270 million tweets per day on average.
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured
in ConsumerBase according to the opinions, emotions, and behaviors that customers
have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
See who is trending with a single glance