One clear winner, Net4India, sweeps votes across both survey segments in this highly fragmented category.

1. USERS’
CHOICE
COVER STORY services
AWARDS
Web Hosting Provider
One clear winner, Net4India, sweeps votes across both survey segments in
this highly fragmented category
T
his is a highly fragmented space with lots of players USERS’ CHOICE CLUB 2012*
in India and abroad offering their services. To carve a
niche for one’s self in such a segment is no small feat, 100-499 Employees RANK 500-1000 Employees
but that is exactly what Net4India has done. It has not only
topped the chart in this category, but has emerged as the Net4India 100 1 100 Net4India
unanimous choice across both segments we surveyed.
Net4India leads by a wide margin in both survey
segments. The runner up in 100-499 segment is
REDIFFMAILPRO 21 2 26 ZNet Technologies
Rediffmailpro, while the 500+ segment has ZNet
Technologies on the second spot.
Brand loyalty is pretty low in this segment, but the good
thing is that users who’re not loyal aren’t sure which other 3 12 B4U India.com
brand to shift to. In 100 to 499 employees segment, the
winner Net4 has only 47% loyalty, but the remaining 53% *Weighted Index
aren’t sure which other brand to shift to in the near future. This is also a new category, and we have Net4India leading the
pack by a wide margin across both survey segments.
Likewise, Rediffmailpro has 67% brand loyalty, and remaining
33% don’t know which other brand to shift to.
In the 500+ segment, brand loyalty picture is a little
different. The winner Net4 enjoys only 65% brand loyalty, Brand Loyalty (%)
while ZNet Tech has 100% loyal customers. In case of B4U 100-499 Employees 500-1000 Employees
India, 50% of its existing users said they’re likely to shift
to Net4India.
Coming to reasons for choosing different brands, in 100- Net4India 47 65 Net4India
499 segment, 100% of those likely to go for Rediffmailpro
gave brand value and service reliability as their reasons. 92%
of those going for Net4 also gave service reliability as the
REDIFFMAILPRO 67 100 ZNet Technologies
reason, followed by 69% who attributed their choice to the
brand’s value. ZNet Technologies is playing on both service
reliability and initial price.
In the 500+ segment also, 100% of users likely to go with 50 B4U India.com
Net4 gave service reliability as their reason. 75% gave initial
price as the reason for choosing ZNet Technologies, just as in ZNet Technologies is the only brand that enjoys 100% brand
the smaller organizations. B4U India and Square Brothers are loyalty amongst its users. For the rest, though loyalties aren’t
both being chosen for their brand value. 100%, the remaining users aren’t sure which brands to shift to.
Reasons for Choice (%)
Employees Brand Name Currently Owned Future Preference
Brand Value Reliability of Initial Price After Sales Brand Value Reliability of Initial Price After Sales
Product Support/Service Product Support/Service
100-499 Net4India 27 100 67 20 69 92 38 23
REDIFFMAILPRO 100 100 33 33 100 100 0 0
500-1000 Net4India 29 94 53 41 53 100 40 27
ZNet Technologies 25 75 75 75 25 50 75 50
100% of users likely to go with Rediffmailpro gave product reliability and brand value as their key reasons. In case of Net4India,
100% of its potential customers also gave product reliability a s the reason.
90 PCQuest september 2 0 1 2 A CYBERMEDIA Publication www.pcquest.com