This tutorial explored design thinking, entrepreneurship and the sharing economy. A prototyping exercise occurred inspired by design thinking methods and the Beautiful Data summer institute at Harvard University from June 16-27, 2014. Tracy Green and Karoliina Luoto collaborated on the tutorial, providing inspiration and helpful group facilitation. It was given at the J. Boye 2014 conference in Aarhus, Denmark on November 4, 2014. Download for all active links. Session details: http://aarhus14.jboye.com/tutorial/infusing-digital-strategy-exploration-design-thinking-entrepreneurship-sharing-economy/

1. Infusing Digital Strategy: An Exploration of Design
Thinking, Entrepreneurship and the Sharing
Economy
J. BOYE AARHUS 2014
#jboye14 | @jboye
Neal Stimler | @nealstimler
Digital Media | The Metropolitan Museum of Art

2. Design Thinking - Thought Leaders
David Kelley and Tom Kelley | @kelleybros
Tim Brown | @tceb62
Dana Mitroff Silvers | @dmitroff

3. Design Thinking - Key Resources
IDEO.com | @IDEO
IDEO.org | @IDEOorg
Design & Thinking
d:school | @stanforddschool
Movie
Design Thinking for
Museums

4. Entrepreneurship - Thought Leaders
Eric Ries | @ericries | The Lean Startup
Mohammad Yunus | @Yunus_Centre
Jonathan Fields | @jonathanfields

5. Entrepreneurship - Key Resources
Ashoka | @Ashoka
Skoll Foundation | @SkollFoundation
League of Intrapreneurs | @SocIntLeague

6. Sharing Economy - Thought Leaders
Jeremiah Owyang | @jowyang
Jeremy Rifkin | @JeremyRifkin
Lisa Gansky | @instigating

7. Sharing Economy - Key Resources
Peers | @peers
People Who Share | @peoplewhoshare
Shareconomy Film | @shareconomyfilm

8. Warm Up Discussion - 5 Minutes Per Topic
1. Describe a vivid image that comes to mind.
2. Describe a resonant multi-sensory aesthetic experience.
3. Describe a successful design interaction - digital and/or physical.
4. Describe concept or idea gives you inspiration personally or
professionally.
5. Describe an act of significant sharing with another person.
Each group shares a response selected from one of the five
statements.

9. Beautiful Data - About
Beautiful Data was a summer institute held at metaLAB (at) Harvard
with support from the Getty Foundation from June 16-27, 2014.
It brought together an elite group of museum professionals to
address the complexities of working with open collections through a
range of discussions, activities, and projects.
The prototyping exercise is based on a game from Beautiful Data.

10. Beautiful Data - Thought Leaders
Jeffrey Schnapp | @jaytiesse
Matthew Battles | @MatthewBattles
metaLAB (at) Harvard | @metalabharvard

11. Beautiful Data - Key Resources
Designing Object Based Experiences:
A Prototyping Game (PDF)

12. Prototyping Exercise - Provocation
How is your smartphone you?
How would you communicate to someone who does not know about
what the device is or how it works?
In this exercise we will consider the smartphone as a microcosm of
the museum - as collection of data and digital assets that document
one’s personal and professional lives. We’ll use museum based
methods of interpretation to explore these meanings and
relationships.

13. Prototyping Exercise - Components
1. Who is the audience?
2. What are the values?
3. What are the formats?
4. What are the critical metadata fields?

14. Realtime Board
www.realtimeboard.com
@realtimeboard
Realtime Board English YouTube

15. J.Boye 14 - Post-Tutorial Goals
1. Implement prototyping techniques in your
personal and professional practice.
2. Support and nurture the creativity of others.
3. Explore design thinking, entrepreneurship and
the sharing economy.

16. Disclaimer
The remarks herein are the personal views of
Neal Stimler and do not necessarily reflect the
views of The Metropolitan Museum of Art.

17. Share It!
This work is licensed under a Creative
Commons International License 'CC-BY'.

18. Thank You
J. BOYE AARHUS 2014
Neal Stimler | @nealstimler
Digital Media | The Metropolitan Museum of Art