1.
ORGANISATIONAL
BEHAVIOUR.. …

2.
THE 4 P’S OF KFC….
PRODUCT PRICE
PLACE PROMOTION

3.
PRODUCT…..
 Core product offering is pressure fried on-the-bone
chicken pieces seasoned with the "Original Recipe“.

4.
KFC’s products include-
chicken bucket
sandwiches
snacks
burgers
toasted wraps
box meals
desserts
krushers

5.
KFC’s food items are enjoyed by “EVERYONE”..

6.
KFC- “KEEP FRIENDS CLOSER..”

7.
PRICE…..
Another “P” of any company denotes its price.
KFC as a company, has been very well able to
regulate costs and provide “FINGER LICKIN
GOOD” food to the people, at effective costs.

8.
KFC WOW @ 25….
KFC WOWis an initiative to attract STUDENTS
and COLLEGE GOING YOUTH itself by
providing a food range starting from Rs. 25 only.

9.
PLACE…..
Headquarters: 1441 Gardiner Lane,
Louisville, Kentucky, in a three-story colonial
style.
December 2013: 18,875 KFC outlets in
118 countries and territories around the
world.
Today: 4,563 outlets in China, 4,491 in the
United States, and 9,821 across the rest of
the world.

10.
ENJOY KFC….ANYTIME….ANYWHERE..
 Delivery right at your doorstep, at any odd
hour of the day……
 Effort is to make full possible interaction
with the consumers, keeping in mind their
(consumer’s) conveniences.

11.
KFC’s drive- through….

12.
PROMOTION……
1994: KFC’s first US nationwide promotional
tie in, with the Looney Tunes franchise.
1995: KFC in the US featured a
Matchbox promotion in Spring.
November 1998-January 2000: KFC US
teamed with Nintendo, Game Freak and 4
Kids Entertainment in a Pokémon tie-in.

13.
KFC AND LOONEY
TOONES
MERCHANDISE..
KFC AND
POKEMON
MERCHANDISE…

14.
KFC’s CULTURE….