Another “P” of any company denotes its price.
KFC as a company, has been very well able to
regulate costs and provide “FINGER LICKIN
GOOD” food to the people, at effective costs.
KFC WOW @ 25….
KFC WOWis an initiative to attract STUDENTS
and COLLEGE GOING YOUTH itself by
providing a food range starting from Rs. 25 only.
Headquarters: 1441 Gardiner Lane,
Louisville, Kentucky, in a three-story colonial
December 2013: 18,875 KFC outlets in
118 countries and territories around the
Today: 4,563 outlets in China, 4,491 in the
United States, and 9,821 across the rest of
Delivery right at your doorstep, at any odd
hour of the day……
Effort is to make full possible interaction
with the consumers, keeping in mind their
1994: KFC’s first US nationwide promotional
tie in, with the Looney Tunes franchise.
1995: KFC in the US featured a
Matchbox promotion in Spring.
November 1998-January 2000: KFC US
teamed with Nintendo, Game Freak and 4
Kids Entertainment in a Pokémon tie-in.
KFC AND LOONEY