Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

the 4 p's of KFC...

13,754 views

Published on

the 4 p's of kfc........will help you in learning about the four pillars of kfc.also a lot of images i have used will hold you till the end.........

Published in: Business
  • Login to see the comments

  • Be the first to like this

the 4 p's of KFC...

  1. 1. ORGANISATIONAL BEHAVIOUR.. …
  2. 2. THE 4 P’S OF KFC…. PRODUCT PRICE PLACE PROMOTION
  3. 3. PRODUCT…..  Core product offering is pressure fried on-the-bone chicken pieces seasoned with the "Original Recipe“.
  4. 4. KFC’s products include- chicken bucket sandwiches snacks burgers toasted wraps box meals desserts krushers
  5. 5. KFC’s food items are enjoyed by “EVERYONE”..
  6. 6. KFC- “KEEP FRIENDS CLOSER..”
  7. 7. PRICE….. Another “P” of any company denotes its price. KFC as a company, has been very well able to regulate costs and provide “FINGER LICKIN GOOD” food to the people, at effective costs.
  8. 8. KFC WOW @ 25…. KFC WOWis an initiative to attract STUDENTS and COLLEGE GOING YOUTH itself by providing a food range starting from Rs. 25 only.
  9. 9. PLACE….. Headquarters: 1441 Gardiner Lane, Louisville, Kentucky, in a three-story colonial style. December 2013: 18,875 KFC outlets in 118 countries and territories around the world. Today: 4,563 outlets in China, 4,491 in the United States, and 9,821 across the rest of the world.
  10. 10. ENJOY KFC….ANYTIME….ANYWHERE..  Delivery right at your doorstep, at any odd hour of the day……  Effort is to make full possible interaction with the consumers, keeping in mind their (consumer’s) conveniences.
  11. 11. KFC’s drive- through….
  12. 12. PROMOTION…… 1994: KFC’s first US nationwide promotional tie in, with the Looney Tunes franchise. 1995: KFC in the US featured a Matchbox promotion in Spring. November 1998-January 2000: KFC US teamed with Nintendo, Game Freak and 4 Kids Entertainment in a Pokémon tie-in.
  13. 13. KFC AND LOONEY TOONES MERCHANDISE.. KFC AND POKEMON MERCHANDISE…
  14. 14. KFC’s CULTURE….

×