The presentation is about the company details.

1. TEAM NAME
:YOUNG CREATORS
COLLEGE
: VICKRAM COLLEGE OF ENGINEERING
CASE STUDY ON : ROOTS
MEMBERS:
1.NAVEEN KUMAR.S
2.BASKAR.S
3.YUVARAJ
4.MUTHUKUMARAN

2. ROOTS
 Roots Industries India Ltd is a leading manufacturer of
HÖRNS in India.
 The Slogan Of this company is “QUALITY IS
CUSTOMER’S SMILE”.
 Which means that they gave the major importance to
quality.

3. HISTORY
 Established in 1970 by Mr.K.Ramasamy.
 The Reason behind the name of ROOTS is , founder of
the Industry is from the Agriculture background.
 During his School days his Hobby was Automobile
Repairing which developed into getting Master Degree in
Automobile Engineering.

4. DEVELOPMENT
 In 1970 ,he started the Industry as the name of
American Auto Services.
 Initially when he started manufacturing Horns,the
need/demand was more in India.
 In 1978 they got good name to expand its operation
because of its quality.
 In 1990 they lost their identification with the entry of
foreign companies as their competitors.

5.  The founder inspired by Robert Boss at 1991 and 1992.
 The products are tested in Germany.
 At 1993 the facilities are visited by the Robert Boss.
 They are happy to produce Products with ROOTS.

6. SUCCESS
 They are not only manufacturing the Horns ,they also
have 7 different manufacturing products.
 Initially the cost of the product is higher (25%) than
International standard cost.
 Finally when the price of product equals to the
international product,they have called by Boss .

7. VARIOUS PRODUCTS
MANUFACTURED
 HORNS
 CHAIRS
 AEROSPACE MATERIALS
 AIR CLEANERS
 SWEEPER
 SCUBBER
 MOPS

8. VARIOUS STAGES
OF FORMING
HOUSING

9. 5’S ZONE MACHINE
PROCESS CARRIED OUT:
1.RIVERTING
2.LETTERING
3.FLATENING
4.LAUNCHING

10. SAMPLE COMFORT CHAIR

11. COMFORT CHAIR
 It is more Comfortable and it is India’s first design.
 It has the warranty period of 5 years
 Cost of the Basic Chair starts from RS.4500 Per piece.
 Reliability test will be carried on it by 120 kg weight.

12. CONCLUSION
 The Main Aim of the Company is to maintain a good
Quality.
 As Quality is the main key to seek the customers
automatically towards them.

13. THANK YOU