: VICKRAM COLLEGE OF ENGINEERING
CASE STUDY ON : ROOTS
Roots Industries India Ltd is a leading manufacturer of
HÖRNS in India.
The Slogan Of this company is “QUALITY IS
Which means that they gave the major importance to
Established in 1970 by Mr.K.Ramasamy.
The Reason behind the name of ROOTS is , founder of
the Industry is from the Agriculture background.
During his School days his Hobby was Automobile
Repairing which developed into getting Master Degree in
In 1970 ,he started the Industry as the name of
American Auto Services.
Initially when he started manufacturing Horns,the
need/demand was more in India.
In 1978 they got good name to expand its operation
because of its quality.
In 1990 they lost their identification with the entry of
foreign companies as their competitors.
The founder inspired by Robert Boss at 1991 and 1992.
The products are tested in Germany.
At 1993 the facilities are visited by the Robert Boss.
They are happy to produce Products with ROOTS.
They are not only manufacturing the Horns ,they also
have 7 different manufacturing products.
Initially the cost of the product is higher (25%) than
International standard cost.
Finally when the price of product equals to the
international product,they have called by Boss .
It is more Comfortable and it is India’s first design.
It has the warranty period of 5 years
Cost of the Basic Chair starts from RS.4500 Per piece.
Reliability test will be carried on it by 120 kg weight.
The Main Aim of the Company is to maintain a good
As Quality is the main key to seek the customers
automatically towards them.