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PRESENTATION ON ROOTS

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PRESENTATION ON ROOTS

  1. 1. TEAM NAME :YOUNG CREATORS COLLEGE : VICKRAM COLLEGE OF ENGINEERING CASE STUDY ON : ROOTS MEMBERS: 1.NAVEEN KUMAR.S 2.BASKAR.S 3.YUVARAJ 4.MUTHUKUMARAN
  2. 2. ROOTS  Roots Industries India Ltd is a leading manufacturer of HÖRNS in India.  The Slogan Of this company is “QUALITY IS CUSTOMER’S SMILE”.  Which means that they gave the major importance to quality.
  3. 3. HISTORY  Established in 1970 by Mr.K.Ramasamy.  The Reason behind the name of ROOTS is , founder of the Industry is from the Agriculture background.  During his School days his Hobby was Automobile Repairing which developed into getting Master Degree in Automobile Engineering.
  4. 4. DEVELOPMENT  In 1970 ,he started the Industry as the name of American Auto Services.  Initially when he started manufacturing Horns,the need/demand was more in India.  In 1978 they got good name to expand its operation because of its quality.  In 1990 they lost their identification with the entry of foreign companies as their competitors.
  5. 5.  The founder inspired by Robert Boss at 1991 and 1992.  The products are tested in Germany.  At 1993 the facilities are visited by the Robert Boss.  They are happy to produce Products with ROOTS.
  6. 6. SUCCESS  They are not only manufacturing the Horns ,they also have 7 different manufacturing products.  Initially the cost of the product is higher (25%) than International standard cost.  Finally when the price of product equals to the international product,they have called by Boss .
  7. 7. VARIOUS PRODUCTS MANUFACTURED  HORNS  CHAIRS  AEROSPACE MATERIALS  AIR CLEANERS  SWEEPER  SCUBBER  MOPS
  8. 8. VARIOUS STAGES OF FORMING HOUSING
  9. 9. 5’S ZONE MACHINE PROCESS CARRIED OUT: 1.RIVERTING 2.LETTERING 3.FLATENING 4.LAUNCHING
  10. 10. SAMPLE COMFORT CHAIR
  11. 11. COMFORT CHAIR  It is more Comfortable and it is India’s first design.  It has the warranty period of 5 years  Cost of the Basic Chair starts from RS.4500 Per piece.  Reliability test will be carried on it by 120 kg weight.
  12. 12. CONCLUSION  The Main Aim of the Company is to maintain a good Quality.  As Quality is the main key to seek the customers automatically towards them.
  13. 13. THANK YOU

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