Media

1. Q4 – How effective is the
combination of your main
product and ancillary texts

2. I think that the combination of my ancillary tasks and main product are very effective because of the
synergy there is between them. The image above is my full digipak with the front, back and middle
section. The front cover is a shot from a location used in my music video as seen in the image on the
right, so straight away it creates synergy to the music video. I also decided to use black and white on
the front and back cover of my digipak, the reason behind this is because I think it links well to the
theme of the music video. The music video is very dimly lit so I thought that the black and white links
well to the whole narrative of the music video. The front cover of the digipak also links well to the
music video because the character is on top of a rooftop, which looks quite suicidal which is what the
music video is about. The album title ‘Sacrifices’ is also effective because it is intriguing and makes
the audience want to know what the artist has sacrificed. The album cover is also effective for that
reason, its intriguing and makes the audience want to know why the character is on a roof. This links
to AIDA theory with attracting attention and creating interest and desire.

3. The image above on the left is the inside of my digipak. I also think this combination is
effective as synergy is created yet again from the picture on the inside of the cover, as it is a
shot taken directly from my music video. Below this is a message that I have put in from the
artist to create direct address from the artist and the audience. This links to Maslow's needs
as it may give the audience self esteem and feel like the artist is talking to them. I have kept
the image inside colour instead of black and white like the front and back cover. The reason
I have done this is because as you look inside the album you are learning more about the
artist, so I considered the colour as the artist opening up to his audience. I tried to keep the
inside very simple but I still think with the combination of my main product it becomes
effective and links in well.

4. I also think my poster is very effective to go along with the
music video. The image at the top of my poster is taken
directly from my music video so there is synergy created
yet again. Below this is where I have promoted the album
and included a picture of the front cover. My research into
existing posters inspired a lot of choices made on my own
poster such as the ‘hit tracks’ section and so on. The colour
scheme used on my poster also connects well to the inside
of my digipak. Having the hit tracks section is a good way
of creating attention and intriguing the audience to want
to listen to the album. At the bottom of the poster I have
said that the album is out now and where people can
download it. This gives it a more professional look as well
as creating awareness. I think that the main reason why
the combination of my ancillary tasks and main video is so
effective is because of the synergy that is created. Each
ancillary product connects to each other and the main
music video so it all feels like it belongs together.
Therefore I think it is very effective and looks professional.