The NFDA Convention was a great chance to meet people and hear ideas.

1. Thanks for the welcome!
Naturensbalm CEO Charles Street reports that he had a
marvellous time at the NFDA Convention and Expo last
week. It was his first funeral industry fair Stateside and
he couldn’t have been made to feel more welcome – or
had such an interesting time.
Charles enjoyed meeting plenty of people and making
new connections face to face. Interest in alternatives to
formaldehyde is growing all the time and the
convention was a great opportunity to talk about what
options people have in more detail. He also had some
interesting conversations about distribution and
marketing, so it was worth making the trip for these
elements alone.
On top of all that, however, Charles also enjoyed some
really excellent seminars, drawing particular attention
to John Callaghan’s talk on Inbound Marketing, William
Spear on social media and Jon Goldman on growing
your business. All of these talks really hit the nail on the
head and offered some genuinely helpful insights which
no doubt we will be putting into practice here at
Naturensbalm soon.
What really struck him most though was that despite
how competitive the market is (and all we know that
most of the posts and blogs from the funeral industry
are about how to attract more customers, upsell
products and develop businesses), there is plenty of
camaraderie and mutual support out there. So long as
colleagues and partners are helping each other, sharing
ideas and thinking of ways to work together, the
prospects for those who look outside their own
business to bring news ideas in can only improve.
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