2011 National Postal Forum Benefits & Value Of Attendance


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2011 National Postal Forum Benefits & Value Of Attendance

  1. 1. DATE: May 10, 2011<br />TO: Fred Hessenthaler<br />Bill Perrine<br />FROM: James P. Mullan, CMDSM, EMCM, MDC<br />SUBJECT: Benefits & Value of Attending the 2011 National Postal Forum<br />The purpose of this memorandum is to give you an overall picture regarding my attendance at the 2011 National Postal Forum which was held in San Diego, Ca from May 1st – May 4th, 2011. <br />Introduction<br />The National Postal Forum is the premier educational event/experience and tradeshow available to mail professionals today. Attend the National Postal Forum to get a complete education in the "Business of Mail."<br />NPF Mission<br />The National Postal Forum (NPF) a not-for-profit educational corporation was established in 1968 by a group of major postal customers/mailers who were committed to an ongoing partnership with the United States Postal Service. The Forum's goal then-as now has been to provide education to business mailers and communication/feed-back between the USPS and its business customers for a more responsive and efficient mail communications system.<br />NPF's mission is "To assist the United States Postal Service in building relationships with and educating mailers in the most effective and efficient use of the products and services offered by the United States Postal Service."<br />The Forum is the mailing industry's premier educational venue, trade show and networking event for industry professionals. It provides business mailers with ongoing training and education, and helps them keep pace with the mailing industry's rapid progress. Held once a year in the spring, the Forum is a combination educational conference/trade show offering a wide range of opportunities for attendees.<br />The Forum works as a partner with the US Postal Service with the ultimate goal of a more efficient Postal Service thereby benefiting the entire USPS customer universe. To accomplish this goal the NPF facilitates educational opportunities by bringing the USPS together with its customers, suppliers and business partners. The NPF is the only industry organization that works directly with Postal Service managers to provide the most comprehensive educational and networking platform possible for meeting the needs of mailing industry and postal customers.<br /> Congratulations on an Outstanding Show! <br />This was the best National Postal Forum in recent years. PMG Donahoe set the tone with his upbeat and energy-charged opening keynote. He focused on what he and his team were working on to improve the value of the USPS's core competency - delivery. Then the Executive Team briefing expanded on that. Watching the PMG interact with his team, using humor and real challenges, was refreshing. He even answered direct questions with direct answers!Walking the trade show floor, the energy continued. Talking with one vendor, she shared that people were asking good questions, and that overall traffic was better than expected. Attendance at the training sessions was consistent throughout the show. The number of attendees at my classes ranged from about 40 up to 150 people. The audiences were engaged, with a lot of good questions during and after class.It was good to link up with friends from across the nation - new and old, postal and industry, vendor and customer. Looking forward to Orlando next year!<br />Seamlessly Aligning With Your Business<br />Since 1968, the National Postal Forum (NPF) has provided business mailers with ongoing training and education and helped them keep pace with the industry's rapid progress. This May, more than 4,000 mailing industry professionals had attended the 2011 NPF in San Diego, CA and gain cutting-edge strategies and techniques for helping their organizations thrive in today's marketplace. More than 130 workshops and sessions on key topics led by USPS management explored global opportunities, direct mail, shipping services, Intelligent Mail and much more. <br />It is considered the premier annual event and tradeshow for the mailing industry, and this year was no exception. They gathered the brightest minds in the field to give you the know-how you need to help your organization thrive. The Forum delivered four jam-packed days of new specialty tracks, more than 100 strategically chosen workshops, guest speakers, networking opportunities and the most extensive exhibit hall in the mailing industry. The NPF is the only one to feature the latest USPS technologies — and presented four days of powerful business and career opportunities for every area of the industry, ranging from strategy to operations, and marketing to technology.<br />Since 1968, the National Postal Forum has provided business mailers with ongoing training and education and helped them keep pace with the industry’s rapid progress. This year’s conference will give managers and heads of production information critical to their operation’s success. Highlights include:<br />A keynote address — “State of the U.S. Postal Service” — by new Postmaster General and CEO, Patrick Donahoe.<br />New to this Forum, two special Executive Briefing sessions, “Here and Beyond: Where is the Mailing Industry’s Future” and “Innovation in Action: USPS Pursues New Initiatives.” I attended all these sessions in order to obtain valuable information on how we could leverage the USPS initiatives in 2011 and beyond.<br />Key topics led by USPS executives on Intelligent Mail, Global Business, Targeting Growth Beyond U.S. Borders, and more!<br />Ten specialty workshop tracks organized around 130 workshops.<br />Official USPS certificates in 10 categories — 2 of which are new — will be awarded to registrants attending the required number of workshops.<br />A plant tour of the 625,000-square foot, state-of-the-art Margaret L. Sellers Processing and Distribution Center in San Diego; and<br />Back by popular demand, Peer-to-Peer roundtables! (one, which I was a facilitator)<br />The General Session Luncheon was held on Wednesday, May 4th at 12:15 pm in the San Diego Convention Center.  We were honored to have Kirk Lippold; USN (Ret.) Commander Kirk Lippold was the Commanding Officer of the USS Cole when it came under a suicide terrorist attack by al Qaeda in the port of Aden, Yemen.  During his command, he and his crew distinguished themselves by saving the American war ship from sinking.  This event is widely recognized as one of the most brazen acts of terrorism by al Qaeda prior to September 11, 2001.  With this unique and invaluable experience, Commander Lippold has briefed over 2,500 military officers and given over 125 presentations on this seminal event in the war on terrorism.<br />Shaping the Future of the Industry <br />It has never been more important for the mailing industry to stand united, working together to address challenges that affect the viability of our industry and its place in the American economy. This session featured a very frank talk from the Postmaster General and his top leadership team on profitable growth, improvements and enhancements to processing, distribution and retail networks, and making it easier to do business with the Postal Service by embracing technology and creating those systems that will help link all facets of the business together for a seamless, positive working relationship. Executive Leadership Team members will address questions of importance to the mailing community.<br />Innovation in Action: USPS Pursues New Initiatives <br />I came to listen to USPS President and Chief Marketing/Sales Officer Paul Vogel drill down on the core business strategies of the Postal Service. The pace of innovation in the mailing industry is accelerating in ways that are highly complementary to an increasingly digital world. The Postal Service is transforming ideas generated by customers, industry associations and other stake holders into tangible products, services and system improvements – to create a stronger delivery platform to grow the mailing industry. Learn about encouraging marketing research, best practices, and new products and services that can help you grow your business.<br />Why I Attend<br />I am the mail specialist in my organization… and I am the mail expert that understands my industry. The National Postal Forum gives me advice on new technology… helps me streamline my processes… brings me exclusive updates from USPS executives… provides one-on-one consultations with postal executives… and gives me the chance to network with industry leaders. The NPF is there to help me see signs of change.<br />Benefits to the Company<br />I consider my attendance as a win/win/win for everyone, my employer, my client, and of course for myself! Why? Because we will all benefit from it. My distribution and sharing of all of the handouts I received from classes that I had attended, along with what I have learned, with my managers & staff, which is like all of us, had attended the conference. Plus I have access to all of the conference presentations that have been presented, which can then be downloaded to share with all parties interested. The cost of attendance is kept to a minimum simply because by presenting there is no conference fee for my attendance, which is a $1,000 cost save, plus I am able to attend the FULL conference at no additional cost to my company. Housing cost is cut in half since I share a room with a colleague. Last but not least, I am able to network and interact with all level of attendees from all across the U.S. as well as some international attendees. <br />My attendance allows me to enhance the management and operation of all my clients’ locations. And by doing so my client will receive multiple tangible and intangible benefits that will assist them by helping us to reduce costs. As higher quality and faster service is provided to our customers, those individuals and organizations bring in more business and also add to the customer and client base. As operations become more efficient, substantial savings in staff time will be realized and therefore should produce higher productivity. <br />In the mail management profession, this conference is ONE of the premier conferences in the world. This conference brings vendors (see below) together from around the world and is one of the occasions when mail and postal practitioners can see and feel and touch hardware, software and other equipment and supplies dealing with mail and the USPS. It will provide the opportunity to see other products and other vendors to compare against those we currently use. There is opportunity here to reduce costs and become more efficient by utilizing new or not utilizing new equipment or supplies. <br /> It also provides me with the opportunity to network with mail and postal professionals from all around the world, to meet and talk with other mail and postal professionals and share and exchange ideas, views and opinions. This networking opportunity is literally invaluable in this era of rapidly changing systems, procedures and the very how and why we work in industry. <br />Below I have listed all sessions I had attended and participated in, you will notice that the training sessions I have attended are directly related to my job, both today and tomorrow, and will help me maintain my expertise and to share and teach others in the company; I noticed that in the majority of sessions I attended that the speakers / presenters were experienced veterans, who are as professional as they come, I found all their presentations to be educational, current, and thorough; <br />POSTNET to Post Grad – Get Your Mail the Intelligent Mail Barcode Degree <br />PCC Awards – An Excellent Tutorial <br />Webinars – Effective Tool to Educate, Communicate and Train<br />PCC Communication: Are You Reaching Your Audience<br />PCC Awards – An Excellent Tutorial<br />Dynamic Tools and Tips for PCC Success<br />The War on Undeliverable As Addressed (UAA) Mail - News from the UAA Front<br />Document Management - Digital Mail On Ramp<br />The Color of Mail<br />Protect Your Employees and Secure Your Mail Center<br />Cost Savings through Mailpiece Design<br />When you attend a specific number of workshops in a track, you earn an official USPS professional certificate. Since, in the past I had completed tracks and received certificates in Mail Center Management, Leadership Skills, Intelligent Mail, Safety and Security, and Sustainability, I thought I would attend and complete a certificate track called “Postal Customer Council (PCC)” and will therefore receive a Certificate of Completion. <br />New - Electronic Versions of the Presentations <br />Speaking of presentations and handouts which can be shared and or distributed much easier this year. For those that may not be aware, this year at NPF there will be no paper copies of the session presentations provided. Electronic versions are available for download and one-off printing to attendees at the NPF.org website, most are posted already. I've been getting feedback from several sources grumbling about this change. Personally, on this Earth Day 2011, I am thinking this is a bold and forward thinking move on the part of the NPF organizers. Here are some of the benefits I've seen already:<br />1) After a little bit of difficulty logging in, the website is really easy to navigate and download from. Nice small PDF files.<br />2) Ability to preview sessions - I was able to scan some of the sessions I was interested in, and judge what level they are being presented at so I could make<br /> educated decisions on which to attend when there was a time conflict.<br />3) Sharing - an electronic copy makes it much easier to share and collaborate with stakeholders back at the office - and to get their questions in advance, so they<br /> can be represented even though they can't physically attend.<br />4) I'm able to formulate some questions in advance as well. If they aren't covered in the live presentation, I'll be able to ask them intelligently.<br />5) I would much rather see the $$ spent on programs vs. paper copies. <br />6) It is impossible to gauge how many copies to make, so there is inadvertently waste or shortages. Save the environment, print only what you need.<br />7) I don't have to lug 100 lbs of paper home!<br />Plus the NPF had provided 4 different print stations at no cost to attendees, on site where they can print their presentations if they change their mind or were unable to print at home. <br />Benefits to the Employee<br />Conference Programming allowed me to:<br />Learn firsthand from industry experts that have successfully implemented technology solutions<br />Keep up to date on new and emerging technologies<br />Take the opportunity to create and expand my professional network <br />Create talking points to communicate more effectively with vendors at the exhibition <br />Get immediate answers and solutions to issues within my organization<br />Discover new products that can decrease expense and increase revenue<br />Achieve a Certificate of Completion for Courses attended (See Below)<br />Prepare for additional professional certification <br />Trade Show / Exhibition Events allowed me to:<br />See the latest in technology<br />Hear new product announcements <br />Visit all of my vendors in one location<br />Get answers directly from vendors on the exhibition floor<br />Do some “comparison shopping”<br />Seek solutions and find new technologies<br />New products and services are coming to market at a much faster pace than in the past. It's nearly impossible to keep up with the changes unless you can see them all at one time-and the only place to do that is at an industry trade show.<br />While annual attendance at this conference will benefit the company, it will also benefit me and help me to maintain or raise my morale by knowing that I am keeping up with others in the profession and with the profession itself by helping me learn new skills and perhaps refine existing ones. <br />Peer – To – Peer Roundtables<br />I was asked to be the Facilitator for a Six Sigma Methodology roundtable which turned out to be a very highly successful networking event. I took this opportunity to exchange ideas on a wide range of subjects with my fellow roundtable attendees. Some of the items discussed were as follows; <br /><ul><li>Six Sigma Methodology
  2. 2. 1 – Process (activity mapping of a step by step defined activity or series of activities) 2 – Errors (Non conformance or inability to successfully execute activity) 3 – Productivity (level of work load capability) 4 – Measure (comparison of average/benchmark to contracted level of performance) 5 – Analyze (breakdown and study of where process and activity works and does not work) 6 – Define (state problem and impact to process) 7 – Control (series of standards used in correction process) 8 – Root Cause (identified reason for non conformance) 9 - Voice of Customer (Feedback on expectation level) 10 - Pain Threshold (point of how bad error hurts service – monetary, time, confidence) 11 – Process Improvement (series of corrective actions to correct errors or enhance services) 12 – Follow Up (checkpoint to assure that solution does in fact work) 13 – Documentation (physical record of events to assure replication and also future “error
  3. 3. avoidance”)</li></ul>How I Maximized My Trade Show Experience<br /><ul><li>I set goals and knew what I wanted to accomplish.
  4. 4. I received the show directory before leaving home and reviewed the floor plan, highlighting the booths I wanted to definitely visit.
  5. 5. I made appointments for those exhibitors I definitely wanted to see.
  6. 6. I went equipped with my laptop, pens, pads, and pencils, anything that would save time.
  7. 7. I arrived early and was first in line when the doors open.
  8. 8. Attended numerous workshops.
  9. 9. I strengthened my business vendor relationships both new and old. .
  10. 10. I made new friends and took lots of business cards for that purpose. .
  11. 11. I have shared all information I learned and brought back with me with all my managers who in turn will share with their staff and anyone in our organization that might benefit.
  12. 12. Personal Planner </li></ul>National Postal Forum4/30/2011 - 5/4/2011San Diego Convention CenterSan Diego, CA My Expo Conference Calendar<br />TitleStartEndLocationSunday, May 01 2011POSTNET to Post Grad – Get Your Mail the Intelligent Mail Barcode Degree10:30:00 AM11:30:00 AMRoom 2Opening Session - PCC Leadership Conference11:45:00 AM12:45:00 PMBallroom 6ANPF Orientation1:30:00 PM2:30:00 PMRoom 2Webinars – Effective Tool to Educate, Communicate and Train1:30:00 PM2:30:00 PMRoom 5AWelcome Reception5:30:00 PM7:00:00 PMSan Diego Marriott Hotel - Coronado TerraceMonday, May 02 2011Continental Breakfast7:00:00 AM8:00:00 AMLobby Ballroom 20PMG Opening General Session8:00:00 AM9:00:00 AMBallroom 20Quality Control in Mail Center Operations10:00:00 AM11:00:00 AMRoom 6EPCC Communication: Are You Reaching Your Audience?11:15:00 AM12:15:00 PMRoom 5AMonday Luncheon12:15:00 PM2:00:00 PMExhibit Halls A&B2011 PCC Awards – An Excellent Tutorial2:00:00 PM3:00:00 PMRoom 5APeer-to-Peer RoundtablesFacilitator (J. Mullan)4:30:00 PM6:00:00 PMBallroom 6C (Six Sigma Methodology)Areas Reception5:30:00 PM7:00:00 PMSan Diego Convention Center - Sails PavilionTuesday, May 03 2011Dynamic Tools and Tips for PCC Success8:00:00 AM9:00:00 AMRoom 5AThe War on Undeliverable As Addressed (UAA) Mail - News from the UAA Front8:00:00 AM9:00:00 AMRoom 6DContinental Breakfast9:00:00 AM10:00:00 AMExhibit Halls A&BDocument Management - Digital Mail On Ramp10:00:00 AM11:00:00 AMRoom 9Career Transition11:15:00 AM12:15:00 PMRoom 3Buffet Luncheon12:15:00 PM2:00:00 PMExhibit Halls A&BThe Color of Mail2:00:00 PM3:00:00 PMRoom 9Protect Your Employees and Secure Your Mail Center3:15:00 PM4:15:00 PMRoom 10PCC Reception8:00:00 PM11:00:00 PMHilton Bayfront Hotel - Indigo BallroomWednesday, May 04 2011Quality Control in Mail Center Operations8:00:00 AM9:00:00 AMRoom 3Continental Breakfast9:00:00 AM10:00:00 AMExhibit Halls A&BGeneral Session Luncheon12:15:00 PM2:00:00 PMSan Diego Convention Center - Ballroom 20Cost Savings through Mailpiece Design2:15:00 PM3:15:00 PMRoom 4NPF Closing Event7:00:00 PM10:00:00 PMSan Diego Convention Center - Ballroom 20<br />My Expo ExhibitorBooth Number(s)Engineering Innovation, Inc.626Lorton Data, Inc.627Neopost USA1418Pitney Bowes918SCLogic726Stamps.com933US Postal Service934AFMS1342Bear River Associates1641Charnstrom Company, Inc.1622Mail: The Journal of Communication Distribution1643Mailing & Fulfillment Service Association5Mailing Systems Technology Magazine1147Midwest Direct1626Printing Impressions1442Time Customer Service, Inc.840Tritek Technologies, Inc.1548United States Postal Service/PCC8XPO1602<br />NPF Presenter / Speaker <br />JAMES P MULLAN <br />OCE BUSINESS SERVICES @ CHUBB & SON<br />Sessions:<br />Quality Control in Mail Center Operations 5/2/2011 10:00 AM 11:00 AM <br />Career Transition 5/3/2011 11:15 AM 12:15 PM <br />Quality Control in Mail Center Operations 5/4/2011 8:00 AM 9:00 AM <br />_____________________________________________________________________________________________<br />Dear James P Mullan,   Thank you for your recent submission to present a workshop at the 2011 National Postal Forum (NPF) event in San Diego, CA.  I am pleased to inform you that your session “Career Transition” has been accepted.  As a presenter at the National Postal Forum you are entitled to a complimentary full registration.   We thank you again for your participation at the NPF and look forward to seeing you in San Diego.  If you have any questions, please contact Lori Miller at lmiller@npf.org or (703)293-2318 or Debbie Branagan at deborah.l.branagan@usps.gov  or (202)268-7738.   Sincerely,   Lori Miller Coordinator, Business Sessions National Postal Forum (703)293-2318 O (703)218-5020 F <br />______________________________________________________________________________________________________<br />As you know, as one of our speakers you have also been selected to facilitate a table at the National Postal Forum’s Peer-to-Peer Roundtable session on Six Sigma. The reason I’m writing to you today is to see if you would be willing to present a class called How to Incorporate Six Sigma Tools in Your Mail Center. The original presenter has regretfully had to cancel her appearance in San Diego, but the Review Panel feels that this subject is one that would be well received by the Forum attendees. Since she has just cancelled, she was not able to provide us with any material other than the brief description in her original proposal (below).<br />See how Lean Sigma Tools can easily be utilized in your mail center. After providing an explanation of Lean Sigma, this workshop will discuss its philosophy and implementation strategies. See actual examples of Lean Sigma applications in a mail center and ways to utilize the Five Ss and Muda. Hear the benefits of applying Poka-Yoker (the elimination of human error through mistake proofing a process) and ideas for implementation.<br />The session has been scheduled twice—Tuesday @ 11:15 am-12:15 pm and Wednesday @ 8:00am-9:00am. We realize you have already another session scheduled at the same time on Tuesday, but if you’d be willing to lend your Six Sigma expertise to the participants, we can certainly reschedule one of the Tuesday sessions.<br />If you are able to present the Six Sigma workshops, it would be greatly appreciated, not just by the National Postal Forum, but by our attendees too. Please let me know if you are in a position to assist.<br />______________________________________________________________________________________________________<br />Last Year’s Speaker Evaluation – “Train the Trainer”<br />Dear James Mullan:<br />The National Postal Forum would like to thank you for participating as a speaker at the 2010 Forum in Nashville, TN.  The Nashville Forum was one of the most successful in many years by any measure.  Your efforts to help educate the mailing community have helped keep the program vibrant and informative.  The feedback we have received from attendees has been positive and we are looking forward to another successful Forum in San Diego, CA.  <br />As you know, our attendees fill out Workshop Evaluation Forms for each session they have attended.  As we did last year, we thought it would be helpful to share those evaluation results with you:<br />Scale of 5 - 1<br />(5 = Excellent, 4 = Very Good, 3 = Good, 2 = Fair, 1 = Poor)<br />Train the Trainer Average of COMM Track Workshop<br />Ratings<br />Overall Session4.41Overall Session4.43       <br />Level of Detail4.32Level of Detail4.48<br />Format of Workshop4.23Format of Workshop4.37<br />Speaker Presentation Skills4.41       <br />Slides, Overheads or Handouts4.40      <br />______________________________________________________________________________________________________<br />At The National Postal Forum<br />PMG CONTINUES EFFICIENCY IMPROVEMENTS - LAYERS ELIMINATED, EXECUTIVE RANKS REDUCED<br />Postmaster General Patrick Donahoe today announced a newly redesigned Postal Service, one that is better positioned for growth, reflects further alignment within the organization to achieve core business strategies and, when fully implemented, will help realize approximately $750 million of annual cost savings.<br />“I am confident that we have developed a strong plan that takes a key step toward a leaner and less bureaucratic structure. One that is fair to our employees and one that will meet the future needs of our customers and the mailing industry,” Donahoe said.<br />About 7,500 positions will be eliminated across the organization through the redesign that also includes the closing of seven district offices, and offers voluntary early retirement and limited financial incentives to those who meet specific qualifications.<br />The seven district offices that are closing are Columbus, Ohio; Southeast Michigan/ Troy, MI; Northern Illinois/ Carol Stream, IL; Southeast New England/ Providence, RI; Southern Georgia/ Macon, GA; Big Sky/ Montana (Billings); and Albuquerque, NM. District offices house only administrative functions and do not affect customer service, mail delivery, Post Office operations or ZIP codes. The functions of these seven districts will be assumed by district offices within close proximity.<br />“It’s critical that we adjust our workforce to match America’s changing communications trends as mail volumes continue to decline,” Donahoe said. “At every step and with every change, our focus remains on our customers and continuing to provide outstanding customer service.”<br />Today’s announcement focused on the administrative and executive corps. Additional staff reductions will occur as the Postal Service makes necessary changes to its network and retail operations. The full scope and financial impact of these personnel actions should be realized in one calendar year, by March 2012.<br />While cost savings will be realized, the main objective of the restructuring is to enhance and strengthen customer service and relationships. The realignment flattens the organization, enabling flexibility to more quickly adapt to changing market forces and continuing mail volume decline.<br />The Postal Service is streamlining operations and improving efficiencies across the organization in order to protect its ability to provide affordable, universal mail service. By modifying networks, consolidating functions and restructuring administrative and processing operations, the Postal Service is adapting to meet the evolving needs, demands and activities of its customers.<br />“Mail remains valuable. It is at the heart of a $900 billion industry that continues to drive commerce and the American economy,” Donahoe said. “We will continue to work with Congress and our employees to achieve the long-term, structural and legislative changes we know we need to remain a viable organization.”<br />PMG PATRICK DONAHOE REACTS TO PRC DECISION ON FIVE-DAY MAIL DELIVERY<br />Postmaster General Patrick Donahoe issued the following statement today.<br />“We have received the Commission’s advisory opinion on our proposal to move to a five-day delivery schedule. We have been awaiting the document and look forward to studying the views expressed by the Commissioners. Five-day delivery is an integral part of our action plan for the future.<br />“It’s important to remember that the Postal Service came well-prepared to this undertaking. Based on extensive outreach to our customers and other stakeholders, we developed an operational plan, analyzed the potential cost savings, and conducted extensive market research to document customer reaction and estimate mail volume changes that could result from implementation of this plan.<br />“Following tremendous losses in mail volumes and revenues, the Postal Service remains in the midst of a period of great financial instability. On March 30, 2010, we presented a compelling case to the PRC, reflected in the testimony of Postal experts in operations, marketing and finance, as well as a highly respected market research firm and academician. Their testimony demonstrated that the plan would effect a $3.1 billion annual saving and allow the Postal Service to continue providing excellent service in an economical and efficient manner.<br />“The Commission’s opinion is advisory only, and therefore, is not a final determination on the merits of our proposal. We remain convinced of our findings. As such, we will also continue to press our case with the Congress on this matter.”<br />WHERE IS THE MAILING INDUSTRY’S FUTURE?<br />MAILERS QUERY POSTAL SERVICE TOP LEADERS<br />Simplicity and making it easier to do business with the Postal Service were the themes earlier this week at the National Postal Forum, where the Postal Service’s executive leadership team addressed a standing-room-only crowd during the Postmaster General’s Executive Session.<br />“We want to share some of our strategies with you and better explain some of our key priorities,” said Postmaster General Patrick Donahoe, who was joined onstage by Chief Operating Officer Megan Brennan, Chief Information Officer Ellis Burgoyne, President and Chief Marketing/Sales Officer Paul Vogel, Deputy Postmaster General Ron Stroman, General Counsel Mary Anne Gibbons and Chief Financial Officer Joseph Corbett for informal conversations with mailers.<br />The first phase of installing 100 Flats Sequencing System machines will be completed by June and will result in a reduction of almost 1,100 delivery routes, Brennan said. But work remains on improving national critical entry times for First-Class Mail, Periodicals and Standard Mail flats.<br />Continued improvements to Full Service Address Correction Service; increased tracking for mailpiece, trays and containers; and full tracking of all barcoded packages by October were among the customer improvements announced by Burgoyne.<br />Two new electronic programs — eDropShip and electronic payment — will replace cumbersome paper-based systems for mail acceptance and billing.<br />After reiterating the Postal Service commitment to a national advertising campaign reinforcing the value of mail, Vogel said that $10 million in revenues already have been achieved through Every Door Direct Mail — a product that simplifies creating and delivering marketing mail.<br />Other customer-focused products being considered include an expansion of Reply Rides Free to include a free second ounce, and ways to provide free business-to-consumer shipping for online purchases, added Vogel.<br />DONAHOE VOWS TO STRENGTHEN INDUSTRY<br />ANNOUNCES AD CAMPAIGN TO PROMOTE MAIL<br />Addressing mailing industry representatives at the opening session of the National Postal Forum, Postmaster General Patrick Donahoe reiterated his pledge to stay focused on perfecting the Postal Service’s core function of delivering the mail — while making it easier for mailers to do business with the agency. He also announced plans to launch a major advertising campaign later this year to promote direct mail and strengthen the industry.<br />Donahoe vowed that as the Postal Service continues to redesign internal activities to meet its four business strategies, he will make sure the value that businesses get from using the mail is strengthened and improved.<br />“Our goal is to focus on what we do best: delivering — to help you grow your business,” said Donahoe. “This is especially important to how we serve this industry. We provide a platform for your commerce. The better the platform, the better we can meet your needs.”<br />In announcing the advertising campaign to build awareness about the benefits of direct mail to grow business, Donahoe pointed out that Americans still value the delivery of printed communications and advertising. Despite ever-expanding channels of electronic communications, Donahoe said he believes mail will remain a powerful tool that businesses can use to reach customers.<br />When used in conjunction with other media, Donahoe added that mail can improve overall response rates of a marketing campaign. By simplifying the mailing process and making it easier and more convenient for businesses to use the mail, the Postal Service will encourage more businesses to incorporate mail into their marketing strategies, and mail volumes will grow.<br />“You will see a lot from us in the coming year that reflects on this focus,” Donahoe said. “That extends to innovation, the way we approach the marketplace, strengthening our systems and processes, and removing barriers to growth.”<br />Some Vendor Highlights<br />INTELISENT showcased a new and exciting ways to leverage mail tracking data and ACS information, and how to incorporate this actionable data into an overall marketing strategy with unique applications and solutions. <br />SITMA demonstrated a high speed envelope inserting system. They had a total system solution for bar code driven variable set cut sheets that are letter folded with additional onsets placed into a #10 envelope.<br />SATORI SOFTWARE showcased their new data enhancement services. They believe mailers will be able increase their per-job revenue and help their clients achieve better results.<br />NASML MTAC Association provides a forum to represent the common – systemic interest(s) of our members; mail stakeholders and mail service - logistics providers (MSP) with the USPS. <br />ENGINEERING INNOVATION unveiled their new Parcel sorter which will automatically dimension parcels for USPS processing with Cubic or Commercial Plus rates. We will also be showcasing the updated letter sorter with mixed weight permit capabilities to replace postage meters. <br />CHARNSTROM featured their Industrial Sorters and Tables along with tote racks and their brightly colored Postal Size Corrugated Totes. Also, Charnstrom's new line of tamper proof security mailing bags along with a small sampling of their famous mail carts. <br />DATATECH SMARTSOFT demoed their new PAVE Certified postal software, AccuMail frameworks Mailers Edition. AccuMail is designed to simplify the whole process of running a mailing job, making it easier and faster. Feedback on the new software has been great, with customers who have been using the software telling us it has cut in half the amount of time spent setting up their jobs. <br />POWDERSAFE PS400 Complete Portable Suspicious mail and package containment system. Used in 22 countries, made in Australia, new to the US. Training DVD, Isolation Examination Chamber, Transport Chamber, Mailroom Sort Chart Poster, Mailroom Suspicious L/P Poster <br />