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January 2014 (5)
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the event present a great success story.
You want your company, service and/or product to inspire the same kind of
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the most hyped are the "secret" shows played by bands at venues/timeslots known
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Lessons you and your company can learn from the super bowl | qnext

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If the Super Bowl was a single company, it would likely be ranked amongst the world's most successful ones. - See more at: http://www.qnext.com/blog/lessons-you-and-your-company-can-learn-super-bowl#sthash.BHQuyc0g.dpuf

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Lessons you and your company can learn from the super bowl | qnext

  1. 1. Product About FAQ Blog Contact Blog CATEGORIES New Features News Events Tips & Tricks ARCHIVES January 2014 (5) December 2013 (7) November 2013 (7) October 2013 (1) September 2013 (1) View original image size 31 Jan Lessons You and Your Company Can Learn from the Super Bowl 8 Like 2 tumblr 0 0 0 11 If the Super Bowl was a single company, it would likely be ranked amongst the world's most successful ones. The annual event is the championship game of the National Football League (NFL), the highest level of professional American Football in the United States. It is one of the largest television events as well. In fact, the three most watched TV broadcasts in U.S. history, in order, were Super Bowls XLVI (Giants beat the Patriots), XLV (Packers beat the Steelers) and XLVII (Ravens beat the49ers) - each broadcast had over 100 million U.S. viewers. There is so much attention paid to the game that 30-second commercials now command $4 million, which is equal to $133,333 per second, and Super Bowl halftime show now features some of the biggest acts in music. It has become a much talked about moment each year. The most watched Super Bowl in history was Super Bowl XLVI (Giants vs. Patriots), which had an average total viewership (in the U.S.) of 111.3M. To be one of the final two teams on Super Bowl Sunday takes hard work, and a level of skill that can only be acheived through years of dedication and practice. Running a successful Super Bowl involves more than just the football and requires a full year of planning for logistics, promotion, etc. Americans share a sense of unified excitement that day which is unparalleled, and as a package, the game and
  2. 2. the event present a great success story. You want your company, service and/or product to inspire the same kind of excitement and devotion. You want to win the audience and keep them coming back time and time again. Here are some lessons we've learned from the Super Bowl which can undoubtedly be applied to your company. 1. Value is important It is incredibly important to give people great value for their money. A customer who gets value is going to not only likely to become a repeat customer but he or she is likely to tell their friends about your product or service. A chance to have an ad air during the Super Bowl costs in the region of US$4-million and those ads can cost even more to produce. Think about the benefits though - the ads air to hundreds of millions of super engaged people (people are often as excited about the ads as they are for the game), and media publications such as Ad Age start discussing the ads for weeks prior to the Super Bowl and for weeks after as well. Thus, paying 4 million for a "30 second" slot in reality keeps your brand prominent for up to a month. This return on investment is the reason companies are willing to pay top dollar for a Super Bowl ad slot. 2. Creativity is king The Super Bowl has become an international event that is almost second to none. In addition to the football itself, there are numerous parties are thrown around it, the ads are hotly anticipated (one of the rare times that viewers will not change the channels when the ads come on), and the halftime show is possibly one the most looked forward to periods. Each year the artists performing work with their set design to create truly memorable performances. They rework songs and put tremendous amounts of effort into delivering a performance that will light up the airwaves. The advertisers follow a similar approach. Many companies save their best ad campaigns for the Super Bowl. They employ the most clever work, and it pays off. Every year, this commitment to creativity has led to the Halftime show and the ads being discussed almost as much as the game. Even people who dislike the sport often wind up watching for the ads and Halftime show. Be creative with your product, your features or your branding and people will be sure to appreciate it. 3. Be the "The" of something. Be Indispensable, Be Unique Kevin Plank, the founder and CEO of Under Armour, shared the importance of being the "The" of something: The Fastest Courier Service, The Streaming Movie Service with the Biggest Selection, The Guitars with the Thinnest Necks, The Cars with the Best Brakes, or in his case, The Best Performance Athletic Shirt. Being very focused on being "the" of something puts everything else secondary to your mission. For us, we want to be The Best Software Secure File Access and File Sharing. Nothing else matters - even though we have the brains and skills to pull other things off that might make money too. Just imagine a Jets game without Brett Favre. You want your product and service to be indispensable and you want it to be at the forefront of your customers' minds when they encounter whatever problem it is that your product solves. Spend some time and think of what it is your product does better than anyone else on the market. Discover your strengths and play them up. 4. Tailgate Parties Hosting a low-cost, unofficial, guerrilla marketed, gotta-know-someone to get in event at any trade show, social gathering or conference can get your startup more buzz and valuable connections than registration fees, a booth and all the expensive swag in the world. Think of SXSW, one of the world's premier media showcases. Held in Austin, Texas every year, the event attracts some of the world's most talented musicians, filmmakers and digital companies. The events that are always
  3. 3. the most hyped are the "secret" shows played by bands at venues/timeslots known only to a select few. Same applies to Superbowl tailgate parties. People are always looking for the best party and everyone loves to be the friend who is "in the know" and can take their friends to the hottest/most exclusive events. At your next conference, try hosting a party with a special guest and be elusive with the details. Release information to a select few people and let their network take care of the rest. This is one of the easiest ways to let the hype build up - leveraging of demand and supply. 5. Have Fun. Pursue what is fun and you'll unleash more energy than anything else. Employ that same logic with your employees. Keeping work fun is the best way to get adrenaline and endorphins flowing. Both are highly conducive to creativity. Google doesn't have ball pools and giant slides just for aesthetics. It makes fun a strong component of its culture. This ensures that people can be light hearted and less inhibited with their ideas. It's a good reminder for us to keep the opportunity in perspective - and not get too caught up the work we have to do to achieve success. This does not mean we shouldn't work hard though - it just means that we need to balance. After all, we spend most of our weeks at work. Doing something in an oppressive corporate culture will likely yield lower performance and results than a company which has engaged employees who are excited to come to work. Hopefully these tips come in handy. Happy game day! 8 Like 2 tumblr 0 0 0 11 Tags, Super Bowl, Seahawks, Broncos, XLVIII, Football, Pigskin, Startups, Advertising, Creativity, File Sharing © 2014 Qnext Corp. All rights reserved.

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