If you look up the definition for grassroots, you’ll find anything alluding to the concept of “made for and by common citizens.” A grassroots campaign is no different. Nathan Sproul shares the three objectives in this type of campaign.

1. WHATISA
GRASSROOTS
CAMPAIGN?
N A T H A N S P R O U L
N A T H A N S P R O U L . C O M

2. INTRODUCTION
If you look up the
definition for grassroots,
you’ll find anything
alluding to the concept
of “made for and by
common citizens.” A
grassroots campaign is
no different. Here are
the three objectives in
this type of campaign.

3. CHOOSEAGOAL
Does the organization
want to elect an official?
Do you want to target a
specific public or social
issue? Every grassroots
team must have a strong
purpose.

4. ORGANIZEAND
FUNDRAISE
Grassroots campaigns
aren’t afraid to get a
little dirty and do all the
legwork. That means:
Going Door‐to‐Door
Facilitating Local
Events
Engaging Public
Officials

5. SUSTAINAND
EXPAND
While the organization
can reach a national
level, each iteration of
the grassroots effort
starts with working in
the local area and talking
with citizens. Every
campaign must have a
design for sustaining
itself financially and with
local community interest.

6. WHETHERFORA
CAUSEOR
POLITICAL
CANDIDATE,THE
GRASSROOTS
VENTUREBEGINS
ANDSTAYSWITH
ORDINARYPEOPLE.

7. DON’TBE
AFRAIDTO
HITTHE
PAVEMENT,
REACHOUT
ANDGET
INVOLVED.

8. NATHAN
SPROUL
A P R E S E N T A T I O N
B Y
N A T H A N S P R O U L . C O M | L I N C O L N ‐ S T R A T E G Y . C O M | N A T H A N S P R O U L . O R G