As the media landscape changes, so does consumer habits. Is your current advertising working to target those new habits. Comcast Spotlight shows you how to reach consumers in a multi screen world.

1. MULTI-SCREEN BEHAVIOR HAS BECOME MAINSTREAM
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Most of consumers’ media time today is spent in front of a screen –
computer, smartphone, tablet and TV
Multiple screens make us feel more efficient – this results in a feeling
of “found time”
TV has become one of the most common devices that is used
simultaneously with other screens –
77%
of consumers use
their PC/laptop or
smartphone while using TV
Source: eMarketer - “What Fragmentation Means for Critical Mass”, November 2012 – based on interactions reported by users of smartphones, PC and TV conducted by Ipsos for Google and
Sterling Brands (The New Multi-Screen World; Understanding Cross-Platform Consumer Behavior”.

2. U.S. ADULT MEDIA CONSUMPTION
39% TV
Adults spend the majority of their time
consuming media on TV and Online
Comcast Spotlight provides advertising
access to the media where consumers are
spending nearly 2/3 of their time
44%
Online/Digital
12% Radio
3% Newspapers
2% Magazines
Are your advertising dollars
allocated appropriately?
2% Other
Source: eMarketer - “Average Time Spent per Day with Major Media by US Adults”, August 2013; Online/Digital includes all internet activities on desktop and laptop computers and mobile
devices. Includes multitasking—exposure to two mediums simultaneously are counted under both mediums

3. BETTER AD RECALL WITH MULTI-SCREEN VIEWING
Online exposure can greatly improve the effectiveness of your television
ads. When used alongside television, your multi-platform campaign can
considerably boost brand recall and consumer engagement.
74%
Recall the
message
39%
Recall
Details
Source: Nielsen. Google Cross-Platform Ad Effectiveness Study 2011. *Multiplatform = Ad Exposure on PC, Phone & Tablet

4. XFINITY Digital Household:
Extend the Reach & Frequency of your advertising campaign!
Comcast’s creativity and leadership is shaping
the future of media and technology

5. COMCAST SPOTLIGHT REPRESENTS ADVERTISING
INSIDE POWERFUL MEDIA BRANDS
Over 40 Cable TV Networks
Plus 7 Online Destinations
*All networks/destinations are not available in every market . Ask your Account Executive for specific details.

6. XFINITY MULTI-SCREEN USERS
Notice an Online
ad if they saw the
same TV ad
Click an Online ad
after seeing on TV
Say Internet or TV is Most Useful
when Buying a Product/Service
Research Product
Online after Seeing
on TV
Notice a TV ad if they
saw the same Online ad
Source: Comcast Plus-Recontact, R1-2012 Tot12month, Scarborough; Base: ( Total Survey Area: Detroit ) AND( Comcast Screener Type: 1 Screener OR 2 Screener ). Target: ( Comcast Screener Type:2 Screener ). Crosstab responses based on frequencly or
some of the time; agree or strongly agree.Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use o the Scarborough Data is subject to all limitations
and qualifications contained in the Report.

7. XFINITY MULTI-SCREEN USERS
ARE VALUABLE CONSUMERS
Multi-screen Users are…
Valuable Consumers
With Expendable Income
Age 25-54
60%
Attended College
68%
White Collar Occupations
44%
Homeowners
83%
Households w/Children
37%
Spend 10+ hrs online/week
35%
Spent $500+ online (past yr)
34%
Source: Comcast Plus-Recontact, Ra-2012 Tot12month, Scarborough. Total Survey Area, Adults 18+. Base Profile: DMA: Detroit. Total Survey Area, Adults 18+. Target: Comcast Consumer Type is Multi-Screen User.. Scarborough Data & Reports are
protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

8. REACHING YOUR CUSTOMERS
WITH COMCAST SPOTLIGHT
Custom Target
Index
Index
Reach (%)
Reach (Potential)
Increase reach by advertising on networks like USA watched by 24% of
Detroit DMA Moms of young children (past 7 days, hardwired only).
Complement your TV buy with XFINITY.com which delivers 10% of
Moms in an average month.
Add frequency to your campaign using high indexing networks.
Detroit DMA Moms are 143% more likely to watch Nick @ Nite
than the average person in the market.
Market Average = 100
Detroit DMA Moms are also 14% more likely to have visited
XFINITY.com in the past 30 days.
Source: Scarborough Data, Detroit DMA, Syndicated-Mosaic, Aug10-Jul11. Scarborough Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of
Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

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10. XFINITY.COM IS THE ONLINE DASHBOARD
THAT CONNECTS CUSTOMERS TO THEIR DAILY LIFESTYLE
XFINITY.com is the dashboard for
our customers to manage their
multi-media lifestyle  77% of XFINITY.com visitors
spend time on the site using
email and the following
features:
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─
─
─
─
News
TV/On Demand Listings
Watching TV/Movies/Videos
Xfinity Account Information
Managing the DVR
Voicemail
Our consumers use the site for
more than just email –
 7% of XFINITY.com visitors
use the site for email only.
Source: Comcast Plus-Recontact, R1-2012 Tot12month, Scarborough. Total Survey Area: Adults 18+. Base Profile: Detroit DMA AND Comcast User Type: Single Screen or Multi-Screen User. Target Profile: (Visited XFINTY.com In Past 30 Days: YesScarborough
Data & Reports are protected under the federal Copyright Act and are the registered intellectual property of Scarborough Research & Arbitron, Inc. Any use of the Scarborough Data is subject to all limitations and qualifications contained in the Report.

11. SPOTLIGHT DELIVERS YOUR MESSAGE ON TWO SCREENS
TV
Comcast Spotlight can distribute the
same :15 or :30 second video message
on two screens in the same geography
of your target market.
Online