IFTTT
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Overview for IFTTT Social and Digital Media (MCM742) Master of Communications Management McMaster University
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IFTTT
- 2. Overview • If This Then Than (or IFTTT) is a tool for connecting devices, apps and platforms and using those connections to perform tasks and automate functions. • If this happens (trigger), then do that (action). • There are currently 54 million applets. • Similar tools: Zapier, Microsoft Flow
- 3. How does IFTTT work? Step Example 1. Choose a service Twitter 2. Choose a trigger New tweet liked by you 3. Choose action service Pocket 4. Choose action Save for later 5. Complete action fields e.g., add certain tags such as IFTTT Create or reuse “applets” that connect different “services”
- 4. IFTTT applet examples IF… THEN… I save something in Feedly… add to Pocket there's disease outbreak news from the World Health Organization… email me. the Centre for Disease Control reports an issue with my favorite food… text me. someone opens my SmartThings connected door on my liquor cabinet… call me. I post to Instagram… change my Philips Hue light to match colour palette. there is a local weather report… save to Google Spreadsheet.
- 5. Choose from user created applets
- 6. Choose from curated collections
- 7. Why you might use IFTTT PRODUCTIVITY HEALTH & FITNESS LEARNING COMMUNICATIONS AND MARKETING FUN & CURIOSITY
- 8. IFTTT example: City of Edmonton
- 10. Analysis of its effectiveness • Basic trigger-action programming that is intuitive and very easy to use. • Easy way to do data collection. • Ease of use does limit flexibility and complexity.
- 11. Developments and trends Internet of Things Partnering with companies Demand for easy automation Security and privacy
- 12. References • Rahmati, A., Fernandes, E., Jung, J., & Prakash, A. (2017). IFTTT vs. Zapier: A Comparative Study of Trigger-Action Programming Frameworks. ArXiv:1709.02788 [Cs]. Retrieved from http://arxiv.org/abs/1709.02788 • Surbatovich, M., Aljuraidan, J., Bauer, L., Das, A., & Jia, U. (2017). Some Recipes Can Do More Than Spoil Your Appetite: Analyzing the Security and Privacy Risks of IFTTT Recipes. Proceedings of the 26th International Conference on World Wide Web, 1501– 1510. • Schneier, B. (2018). Click here to kill everybody: Security and survival in a hyper- connected world (First edition). New York ; London: W.W. Norton & Company. • Ur, B., McManus, E., Pak Yong Ho, M., & Littman, M. L. (2014). Practical trigger-action programming in the smart home. Proceedings of the 32nd Annual ACM Conference on Human Factors in Computing Systems - CHI ’14, 803–812. https://doi.org/10.1145/2556288.2557420
Editor's Notes
- “allow users to easily create new functionality by connecting arbitrary Internet-of-Things (loT) devices and online services using simple if-then rules, commonly known as recipes.” Includes services such as Nest, Spotify, Amazon Alexa, Google Docs, Philips Hue, and Instagram
- In this example, I have created an applet so that every time I like a tweet that includes a URL, the applet will save that URL to my Pocket account so I can read the full article later.
- Productivity: Post to Slack when a tweet matches your search term Health and Fitness: Get a reminder to pack your sneakers if it's going to be clear tomorrow OR Beep your Pavlok loudly when you get too close to your favorite fast food restaurant Learning: Automatically add Tweets with a certain hashtag to a Google spreadsheet Communications: Get an email when your company is mentioned on Reddit or NYTimes OR Archive every Tweet you post to a spreadsheet Fun & Curiosity: Get notified when the ISS goes over my house
- “IFTTT focuses on home-user functions such as smart home, IOT, and social networking; Zapier focuses on business functionality such as customer and project managment, development, and marketing services.” (Rahmati, Fernandes, Jung, & Prakash, 2017) “Finding a balance between expressivity and usability: We observed two ends of the spectrum—IFTTT offers only a single trigger and action per recipe and Zapier offers multiple. Past work has shown that multiple triggers and actions are desirable in certain settings [6] implying that Zapier offers the better suited framework. Therefore, it could potentially be used as a tool for user studies to determine a balance between expressivity and usability.” (Rahmati, Fernandes, Jung, & Prakash, 2017)
- IoT “Gartner estimates that around 20 billion IoT devices will be installed by 2020” (Surbatovich, Aljuraidan, Bauer, Das, & Jia, 2017) IoT will continue to grow as it becomes easier and cheaper to install computer chips into products. Eventually it will get to the point where it is cheaper and more efficient to install a computer in a product (e.g., a t-shirt) than not to. (Schneier, 2018) Partnering with companies Companies such as GE, Bosch and Honeywell partner with IFTTT because it allows their customers to easily connect their IoT device to multiple services without the company having to establish these connections and partnerships. Other organizations such as public sector orgs are using IFTTT to augment their open data offerings. Demand for (easy) automation As people accumulate more IoT devices and use more online services for personal and professional reasons they will be looking for more ways to connect their devices and services to automate basic tasks. Security and privacy There are security risks related to IoT devices and to IFTTT. Example A: User creates an applet that posts their Fitbit activity to Facebook. They forgot about the recipe when they call in sick to work and and then they take their dog for a walk in the afternoon and it posts to Facebook where anyone from their company can potentially see that they went for a long walk when they are supposed to be sick. Example B: A user during a roadtrip adds an applet that posts photos from her Android phone to her Instagram account. A few months later she forgets and accidentally posts photos of important documents that she was saving for her records.