1. 1. Proposed Position: National Communication Expert
2. Name of Firm:
3. Name of Staff: RTN. NAILA BARI
4. Date of Birth: 28th
August 1987 Nationality: Bangladeshi
5. Education:
Degree Obtained Institution Awarding Degree Date
Masters in Food & Nutritional
Science
University of Dhaka
Bsc. Honors in Food &
Nutritional Science
University of Dhaka July 2010
6. Membership of Professional Associations:
• Rotary Club of Baridhara
• Enlisted Programme Presenter in BTV
7. Other Training & Skills:
• Attended as a lecturer/Trainer in Journalism & Communication Department in Jagannath
Bisshabiddalay, Bangladesh
• Attended as a lecturer/Trainer in Anthropology Department in Jahangirnagar University,
Bangladesh
8. Countries of Work Experience: Bangladesh
9. Languages:
Language Reading Speaking Writing
English Excellent Excellent Excellent
Bangla Excellent Excellent Excellent
10. Employment Record:
From [year] – To
[year]
Employer Positions held
Jan 2016-Till date
Support Team Leader for Telenor
Health Project, Telenor Group
National Partnership Manager
April 2016-Till Date Grameen Danon TVC
Endorsement of Nutritionist and
Actor
Oct 2014 – Dec 2015
Triple--‐9 (Sister Concern of
Heights Group), Bangladesh
Head of Communication
June 2014– Sep 2014 Partex Star Group, Bangladesh Corporate Communication Manager
Jan 2014 – May 2014
Business Initiative Leading
Development (BUILD) funded by
IFC
Administrative and Communication
Associate
Mar 2013– Dec 2013
Bangladeshi Adivashi Odhikar
Andolon
Communication Expert

2. From [year] – To
[year]
Employer Positions held
Nov 2012– Mar 2013
Promote Access to Land funded by
EU
Communication Expert
March 2012- Nov 2012
• Fu-wang Foods
• Apon Foods
Freelancer Assistant Director for
Mass Communication
Jan 2011 – March 2012 AHZ Agro Industries (Pvt) Ltd. Executive Coordination
Jan 2011-Till Date
Facebook Page: Naila Bari-The Diet
and Nutrition Consultant
Content Developer and Diet
consultant
Jan 2009- Dec 2011 Bangladesh Television
Enlisted Programme Presenter,
Programme Planning Assistant with
Programme Producer
Key Qualifications and Experience
Ms. Naila Bari, has spent the last 4 years as the Communication Consultant on a large-scale in Triple-
9 to support the project of Hatirjheel, Bangladesh Railway Out-Door Branding, and previously spent 3
months as the Corporate communication in Partex Star Group. For 6 months she worked for BUILD
the project financed by IFC and conducted by DCCI, MCCI and CCCI as Administrative &
Communication associate. For 9 month’s she worked as a Communication Expert for Bangladeshi
Adivashi Odhikar Andolon and For 3 months worked as a Communication Expert in Promote access
to land for Short Term Communication Expert.
Qualifications and Experience Required Project References Below That Demonstrate This
Recognised Masters / Four Years Honours
Degree
• Bachelor in Food & Nutritional Science
University of Dhaka, Bangladesh
• Masters in Food & Nutritional Science;
University of Dhaka, Bangladesh
Over 5 years experience in the development
of public education, marketing and
communications strategies and products
for major pubic or private sector
organisations
Over 5 years experience:
• Reference1: Partnership and Communication
Support in Telenor Health Project in
Bangladesh(Jan 2015-Till Date)
• Reference 2: Actor and Nutrition Endorsement in
Grameen Danone(April-Till Date)
• Reference 3: Communication Support in Triple9,
introduces their new project to ultimate client(Oct
2014 –Dec 2015);
• Reference 4: Corporate Communications support
to Partex Star Group(June 2014-Sep2014);
• Reference 5: Communications and Administration
support to the Business Initiative Leading
Development for their advocacy and consultancy
to Entrepreneur group (Jan 2014-May 2014);
• Reference 6: Communications support like
seminars, conferences, media coverage, press
conferences and advocacy for Policy Leadership
and Advocacy for Bangladesh Adivashi Odhikar
Andolon, (March 2013-Dec 2013);
• Reference 7: Advocacy support to the Promote
Access to Land, including public education like
contact with land owners, contact with magistrates
of land offices, planning for new communication
strategy (Nov 2012-Mar 2013);
• Reference 8: Assistance to make the Public

3. Qualifications and Experience Required Project References Below That Demonstrate This
Communication AV for two (2) Private Food
Manufacturing Company as a Freelancer Asst.
Director(Mar 2012-Nov-2012)
• Reference 9: Executive Coordination in AHZ Agro
Industries (Pvt) Ltd. (Jan 2011-Mar 2012).
• Reference 10: Content developer in Facebook
Page: Naila Bari-The Nutrition and Diet
Consultant (Jan 2011-Till Date)
• Reference 11: Worked as a Enlisted Programme
Presenter in BTV for Mass Communication/Public
Awareness Programme/CSR and programme
planne r(Jan 2009-Dec 2011)
Excellent analytical skills with strong
organisational ability
Has provided analysis and recommendations for
communication methods, approaches and
strategies, as well as undertaken the organisation
of multiple communication, media and networking
events:
• Reference 1: Partnership and Communication
establish for new brand launching in Telenor
health. Health and wellness support organization
partnership (Jan 2016-Till Date)
• Reference 2: Acting and Endorsed in Grameen
Dannone TVC for their product “Shokti Plus Doi”
• Reference 3: Communications support to the
Triple-9 for exploring their project of Hatirjheel Out
Door Branding, Railway Platform Branding and
Coxs Bazar Beach Branding (Oct 2014 –Dec
2015)
• Reference 4: Corporate Communications support
to the Partex Star Group to manage their internal
and external relationship. Media and
communication planning and risk management.
(June 2014-Sep 2014);
• Reference 5: Communications support to the
BUILD to complete their research on VAT, Trade
license Time Scheduling, Electric and Electronics
appliances business study with BOI etc,
Conducted Seminars, Symposium, arrange
meeting with PM office and maintain liaison with
ultimate consumer (Jan 2014-May 2014);
• Reference 6: Communications support and
advocacy for Policy Leadership and Advocacy for
Bangladesh Adivashi Odhikar Andolon, to
establish the indigenous peoples right. (Mar 2013-
Dec 2013);
• Reference 7: Advocacy support to the Promote
Access to Land, including public education
making the marketing and communication
strategy (Nov 2012-Mar 2013);
• Reference 8: Assistance to make the Public
Communication AV for two (2) Private Food
Manufacturing Company as a Freelancer Asst.
Director (Mar 2012-Nov 2012)
• Reference 9: Executive Coordination in AHZ Agro

4. Industries (Pvt) Ltd. Worked a individual research
for Ethnic Food in Bangladesh and market study
for new product (Jan 2011-March 2012).
• Reference 10: Content developer in Facebook
Page: Naila Bari-The Nutrition and Diet
Consultant (Jan 2011-Till Date)
• Reference 11: Programme Presenter support in
BTV for Mass Communication/Public Awareness
Programme/CSR and programme planner (Jan
2009-Dec 2011)
Excellent interpersonal and leadership
skills
Has developed strong working relationships with
both senior and operational officials, and built and
led effective communications teams on the
following projects:
• Reference 1: Partnership Support with Telenor
Health (Jan 2016- Till Date)
• Reference 2: Grameen Dannone Marketing Team
and “Ogilvy”-the agency for this product
• Reference 3: Communications support to the
Triple-9 for exploring their project of Hatirjheel Out
Door Branding, Railway Platform Branding and
Coxs Bazar Beach Branding (Oct 2014-Dec
2015);
• Reference 3: Communications support to the
BUILD to complete their research on VAT, Trade
license Time Scheduling, Electric and Electronics
appliances business study with BOI etc (June
2014-Se 2014);
• Reference 4: Communications support and
advocacy for Policy Leadership and Advocacy for
Bangladesh Adivashi Odhikar Andolon, to
established the indigenous peoples right (Mar
2013-Dec 2013);
• Reference 5: Advocacy support to the Promote
Access to Land, including public education
making the marketing and communication
strategy (Nov2012-Mar 2013);
• Reference 10: Also been a presenter and
moderator on numerous TV programmes.
Computer literacy
• Proficient in MS Word, Excel and PowerPoint,
etc., and has used these as effective
communication tools on all projects (all
references).
Experience in the Region • Reference 1: Partnership Management with
Health Care and Well ness for Telenor Health,
Bangladesh (Jan 2016-Till Date)
• Reference 2: Acting and Visual Communication in
Grameen Danonne Food(April 2016-Till Date)
• Reference 3: Communications support to the
Triple-9 for exploring their project of Hatirjheel Out
Door Branding, Railway Platform Branding and
Coxs Bazar Beach Branding (Oct 2014-Dec
2015);
• Reference 4: Corporate Communications support

5. to the Partex Star Group to manage their internal
and external relationship(June 2014-Sep 2014);
• Reference 5: Communications support to the
BUILD to complete their research on VAT, Trade
license Time Scheduling, Electric and Electronics
appliances business study with BOI etc (Jan
2014 – May 2014);
• Reference 6: Communications support and
advocacy for Policy Leadership and Advocacy for
Bangladesh Adivashi Odhikar Andolon, to
established the indigenous peoples right (March
2013-Dec 2013)
• Reference 7: Advocacy support to the Promote
Access to Land, including public education
making the marketing and communication
strategy (Nov 2012-Mar 2013);
• Reference 8: Assistance to make the Public
Communication AV for two (2) Private Food
Manufacturing Company as a Freelancer Asst.
Director(Mar 2012-Nov 2012)
• Reference 9: Executive Coordination in AHZ Agro
Industries (Pvt) Ltd. Worked an individual
research for Ethnic Food in Bangladesh and
market study for new product (Jan 2011- Mar
2012).
• Reference 10: Content developer in Facebook
Page: Naila Bari-The Nutrition and Diet
Consultant. Website development, Content
development, Communication management (Jan
2011-Till Date)
• Reference 11: Programme Presenter support in
BTV for Mass Communication/Public Awareness
Programme/CSR and programme planner(Jan
2009-Dec 2011)
Excellent language skills
• Fluent in English and Bangla. Has produced
communication materials, delivered presentations
and workshops, and communicated effectively
with a wide range of stakeholders on all projects
(all references). Also been a presenter and
moderator on numerous TV programmes.
Relationship to Consortium •
11. Detailed Tasks Assigned:
• Overall responsibility for Component 7:
- Task 7.1: Taxpayer Education and Communication Strategies and Plans
- Task 7.2: Taxpayer Education and Communication Tools
- Task 7.3: Taxpayer Education and Communication Capacity Building
• Technical support to Components 1 and 2.

6. 12. Work Undertaken that Best Illustrates Capacity to Handle the Tasks Assigned:
Reference 1
Name of assignment or project: Telenor Health Hospital Partnership Management
Year: Jan 2016– Till date
Location: Bangladesh
Client: Telenor Health
Main Project Features: Hospital Partnership, Hospicash, Mobiinsurance
Positions Held: National Partnership Manager
Activities Performed
• Prepare the Partnership List
• Developed the tools and techniques of communication
• Development of training materials and conducted training to build the capacity of the staff to use it
in the field.
• Information checklist prepare;
• SMS preparation, website content develop;
• Communication maintain with Grameen Phone and Telenor Health;
• Partnership Management planning with the management team;
• Prepare all kind of training material for Stake holder
• Prepare income statement and balance sheet.
• Communicate with the relevant stakeholder’s.
Reference 2
Name of assignment or project: TVC for Shokti Plus Doi(Product of Grameen Dannone)
Year: Apr 2016– Till date
Location: Bangladesh
Client: Ogilvy
Main Project Features: Out Door Branding and Communication
Positions Held: Nutritionist and Model
Activities Performed
• Acting the visual communication
• Endorse their product for Nutritional Value
• Voice planning
• Consultancy for further school based awareness programme
Reference 3
Name of assignment or project: Hatirjheel Project, Railway Station Outdoor Branding
Year: Nov 2014– Dec 2015
Location: Bangladesh
Client: Triple-9 (Sister Concern of Heights Group)
Main Project Features: Out Door Branding and Communication
Positions Held: Head of Communications
Activities Performed
• Prepare the company communication policy and finalized with due discussion with the board of
directors.
• Developed the tools and techniques of communication
• Development of training materials and conducted training to build the capacity of the staff to use it
in the field.
• Administrator and monitor the financial system in order to ensure the accurate records are
maintained.
• Assist with the preparation of the budget.
• Implement of financial policies and procedures of the company.
• Prepare income statement and balance sheet.

7. • Assist with the annual audit.
• Maintain the financial file and records.
• Company Policy implementation.
• Employee Policy and HR Policy ready.
• Communicate with the relevant stakeholder’s.
Reference 4
Name of assignment or project: Corporate Communication
Year: June 2014 – Nov 2014
Location: Bangladesh
Client: Partex Star Group, Bangladesh
Main Project Features: FMCG
Positions Held: Corporate Communications Manager
Activities Performed
• Review the company communication policy and update accordingly based on market needs and
finalized with due discussion with the board of directors.
• Developed the tools and techniques of communication
• Development of training materials and conducted training to build the capacity of the staff to use it
in the field.
• Coordinate and report making the function of departments such as Commercial, Marketing, Sales,
Finance & Accounts, Human Resources, Administration and Plant Operation. Be familiar with the
line and staff functions, company policies and practices involved in each phase of business.
• Ensure meeting, protocol, coordination and liaison with the Govt. Body, Key Work Groups, High
Government Officials, foreign delegates, Key Department Heads and all sister concerns within the
group, suppliers, channels partners, Members of parliament, Minister, NGO’s, Trade Bodies,
Social Activities, Media etc. related to Vice Chairman’s office.
• Assist to prepare the effective, appropriate & attractive presentation, documents & speeches.
• Develop key information and data base of all units under the group immediate business needs.
Reference 5
Name of assignment or project: Business Initiative Leading Development (BUILD) funded by
IFC
Year: Jan 2014 – June 2014
Location: Bangladesh
Client: IFC
Main Project Features: BUILD is the research organization for Public, Private, Policy (PPP), which
recommends to the Prim--‐minister Desk directly for making policy. It was a brainchild of IFC for the
betterment of New & Existing Entrepreneur. Dhaka Chamber of Commerce, Chittagong Chamber of
Commerce & Metro--‐Politon Chamber of Commerce is the cooperative organization. Instructed
accordingly.
Positions Held: Administrative and Communication Associate
Activities Performed
• Centrally conduct & coordinate all procurement activities of BUILD in a complaint and transparent
manner.
• Assist the Management of BUILD with secretarial support for Board Meeting and prepare minutes
of the meeting

8. • Maintain Communications with the internal and external stakeholders
• Assist the research and communication activities by preparing reports & organizing events
• Administrator and monitor the financial system in order to ensure the accurate records are
maintained
• Assist with the preparation of the budget
• Implement of financial policies and procedures
• Prepare income statement and balance sheet
• Assist with the annual audit.
Reference 6
Name of assignment or project: Bangladeshi Adivashi Odhikar Andolon
Year: Mar 2013– Dec 2013
Location: Bangladesh
Client:
Main Project Features:
Positions Held: Communication Expert
Activities Performed
• Formulation, preparation, implementation and supervising campaign for protest the human rights,
• Perform a wide range of tasks, including writing & editing reports, speeches, press releases, web
copy and other promotional documents.
• As Human rights activist joined protest campaigns, advocacy and social mobilization along with
the civil society, NGOs and human rights groups in Bangladesh.
• Develop and promote a favorable public image for a variety of individuals and organizations.
• Active member of Bangladesh Campaign for the Rights for Indigenous People to raise the issue of
the marginalization of Indigenous People for policy advocacy.
Reference 7
Name of assignment or project: Promote Access to Land funded by EU
Year: Nov 2012 – Mar 2013
Location: Bangladesh
Client: EU
Main Project Features: The project is basically Brain Child of European Union. Land Mapping
Digitalization with GI was their main project. Area was Borguna--Amtoli, Rajshahi--Mohanpur,
Jamalpur--sadar.
Positions Held: Communications Consultant
Activities Performed
• Formulation, preparation, implementation and supervising campaign for protest the human rights,
• Perform a wide range of tasks, including writing & editing reports, speeches, press releases, web
copy and other promotional documents.
• Campaigns, advocacy and social mobilization along with the civil society, NGOs and rural groups
in Bangladesh.
• Develop and promote a favourable public image for a variety of individuals and organizations.
• Identifying problems in the project area and make the communication strategy
• Liaison maintain with the Govt. Body, Key Work Groups, High Government Officials, foreign
delegates, channels partners, Members of parliament, Minister, NGO’s, Trade Bodies, Social
Activities, Media etc. related to project office.
Reference 8
Name of assignment or project: POSM Making
Year: March 2012-Nov 2012
Location: Bangladesh
Client: Apon Food, Fuwang Food
Main Project Features: TVC Making/ Audio Visual Communication
Positions Held: Freelancer Assistant Director for Mass Communication

9. Activities Performed
• Concept and Story Development
• Research on the story acceptance
• Preparing Team for TVC making
• Planning for Team Management
• Editing, Audio planning
Reference 9
Name of assignment or project: AHZ Agro Industries (Pvt) Ltd.
Year: Jan 2011– Mar 2012
Location: Bangladesh
Client: Tatka
Main Project Features: Management Coordination and Research Support
Positions Held: Executive-Coordination
Activities Performed
• Coordinate all management Issues;
• Communication maintain with all Experts;
• Marketing and sales planning presentation;
• Information checklist prepare;
• SMS preparation, website content develop;
• Prepare all kind of training material for Stake holder like distributor and sales team;
• Communicate with the relevant stakeholder’s;
• Television and Media Planning;
Reference 10
Name of assignment or project: Nutrition and Diet Consultancy and Awareness Build up by
Facebook Page
Year: Jan 2011-Till date
Location: Bangladesh
Client: Facebook Page
Main Project Features: Audio Visual Communication
Positions Held: Diet Consultant and Content Developer
Activities Performed
• Audio visual content developing;
• Awareness programme planning;
• Live performance in Facebook and answering the question;
• Maintain Twitter for update Diet related issues;
• Create advertise for Facebook page;
Reference 11.a
Name of assignment or project: Shonali Shpno(Magazine Programme for Children)-25
min/Weekly
Year: Jan 2010-Dec 2010
Location: Bangladesh
Client: Bangladesh Television
Main Project Features: Management Coordination and Research Support
Positions Held: Programme Presenter or Anchor, Enlisted Actor
Activities Performed
• Anchoring Script Planning
• Interviewing Child specialized

10. • Writing Song for Children right
• Content development;
• Assist to producer
• Anchoring the programme
Reference 11.b
Name of assignment or project: Crira Digonto(Sports related Programme)-20min/Weekly
Year: Jan 2009-Dec 2009
Location: Bangladesh
Client: Bangladesh Television
Main Project Features: Programme Presentation and Script Writing
Positions Held: Programme Presenter or Anchor, Enlisted Actor
Activities Performed
• Anchoring Script Planning
• Interviewing Sports specialized
• Writing sports details and audio management
• Content development;
• Assist to producer
• Anchoring the programme
Reference 11.c
Name of assignment or project: Ma O Shishu(Awareness Programme for Mother and
Children’s Health)-25 min/Weekly
Year: Jan 2009-Dec 2012
Location: Bangladesh
Client: Bangladesh Television
Main Project Features: Research Support, Script Writing, Programme Presentation
Positions Held: Programme Presenter or Anchor, Enlisted Actor
Activities Performed
• Anchoring Script Planning
• Interviewing Human right specialized people
• Writing Scripts for Children and Mother Health Issues
• Content development;
• Assist to producer
• Anchoring the programme
13. Certification:
I, the undersigned, certify that to the best of my knowledge and belief, this CV correctly describes
myself, qualifications and experience. I understand that any wilful misstatement described herein may
lead to my disqualification or dismissal, if engaged.
Signature of Expert: Date: 18 April 2016
Signature of Authorised Representative Date: 18 April 2016
Name of Authorised Representative: Julian Toogood