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THE EMPOWERMENT PROCESS
Brand 
Statement 
nMusic offers partners the power to possess 
and communicate their own music brand 
in order to contribute to what we call 
“The Empowerment Process”.
NMUSIC COMPETITIVE 
ADVANTAGES 
Branding 
Editorial 
Features 
Personal Content 
Features 
Offline 
Features 
Player 
Features 
TV 
Features 
Business Model 
Structure 
1 
2 
3 
4 
5 
6 
7
1 BRANDING
BRANDING 
Portugal - Telecom White Label 
(Portugal) 
Your BRAND. Your STYLE. 
We offer Brand/Product value 
with unique service functionalities, 
Custom-Made approaches and 
Cross-Border services suitable 
to Geo-Cultural specificities. 
Added value for both: 
Partner and End-User. 
Intigral - Telecom 
(Middle East) 
Airtel - Telecom 
THE EMPOWERMENT PROCESS / NMUSIC
2 EDITORIAL FEATURES
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Curated 
Playlists 
From real people to people 
that are for real. 
A specialised team with 
profound knowledge in different 
music genres elaborate complete 
editorial playlists providing music 
for all moods and occasions. 
New Releases 
Sections 
Strong Editorial 
Content Highlights 
Music for all 
occasions
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
VIP 
Playlist 
Your favourite personalities 
from multiple areas of 
the entertainment industry 
share playlists with 
their favourite songs. 
Channels 
Celebrities 
Playlists 
KELLY SLATER 
KATE MOSS 
QUENTIN TARANTINO
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
New 
Releases 
We highlight the most 
important releases after 
a selective research regarding 
airplay, top charts, concerts, 
festivals and other relevant 
indicators enabling us 
to identify trends and 
be a part of them.
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Channels 
Major container 
for all kind of content 
related to a specific subject: 
Playlists; Albums; Songs; 
Live Streaming (radios); 
Podcasts; Videoclips; 
Genre Navigation. 
Follow, share your 
favourite channels and 
keep yourself updated.
EDITORIAL FEATURES 
Videoclips 
We are the first service 
in the world combining an 
audiovisual experience. 
Now engage a more immersive 
streaming entertaining adventure! 
Besides audio users can enjoy 
full HD videos of the artists 
they love. 
THE EMPOWERMENT PROCESS / NMUSIC 
SERVICE COMBINING 
AN AUDIOVISUAL 
EXPERIENCE
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Genres 
Mainstream isn’t your thing. 
Browse and follow 
the genres you prefer. 
Access the latest releases 
of your favourite genres 
subscribing and receiving 
notifications of the most recent 
and updated contents. 
Adapt this tailor-made section 
according to your market needs.
EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Recommendations 
Specially For You. 
With a unique algorithm technology 
nMusic is able to establish 
a profile of each user. 
According to what has been 
previously played in the service 
the platform recommends 
similar artists that match your 
music taste and helps you 
discover new music.
PERSONAL CONTENT 
FEATURES 3
PERSONAL CONTENT FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Free mp3 
Downloads 
It is possible to 
“keep your favourites”: 
Monthly free mp3 
downloads.
PERSONAL CONTENT FEATURES 
THE EMPOWERMENT PROCESS / NMUSIC 
Favourites 
Easily access and keep 
your favourite artists, 
playlists, albums and songs 
organised and synchronised 
between all devices.
PERSONAL CONTENT FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Playlists 
Create playlists 
without limitations. 
Choose from a catalogue 
of 20M songs the ones 
that better suit your demands 
and share them 
with your friends.
4 OFFLINE FEATURES
OFFLINE FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Offline 
Mode 
ON THE GO 
Access your music even 
without an internet connection. 
Synchronise your offline list 
between different devices. 
On the plane, on the subway, 
on ANY occasion.
OFFLINE FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
History 
Through a revolutionary multi platform system 
-Automatic Cache- never get caught off guard. 
Your listening history is available offline 
to listen without any data expenses associated. 
Every song listened is automatically saved 
to offline mode.
5 PLAYER FEATURES
PLAYER FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Player 
No advertisement. No limits. 
Play on demand; 
No imposed shuffle; Scrub; 
Rewind; Repeat and Skip 
as many times as you want. 
Play-On-Demand 
Airplay 
Rewind 
Scrub 
Skip 
Shuffle
6 TV FEATURES
TV FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Smart TV 
IPTV 
Listen and see the 
music you enjoy best 
using the most 
comfortable seat 
available at home. 
1M videos arranged 
by music genre or artist 
are available to explore.
TV FEATURES THE EMPOWERMENT PROCESS / NMUSIC 
Triple Play 
With TV being the center of entertainment at home, 
the music service allows friends and family to enjoy HD videos 
and music with high quality audio. For a 360º experience 
synchronize favourite content with desktop and mobile devices. 
Desktop TV Mobile
BUSINESS MODEL 
STRUCTURE 7
BUSINESS MODEL BUILDING BLOCKS THE EMPOWERMENT PROCESS / NMUSIC 
The natural evolution of music 
acknowledges new features 
in streaming services such as 
video integration, playlists import, 
scrobbling with last.fm, social network 
integration, music recognition, etc. 
Combining both social and 
audiovisual aspects enrich, 
in this way, the users experience. 
Social Axis 
Personalized 
Content 
Social 
NMUSIC 
Video 
Radio 
Audiovisual 
Axis
BUSINESS MODEL BUILDING BLOCKS THE EMPOWERMENT PROCESS / NMUSIC 
Our technology foresees 
the integration of social 
and audiovisual features 
for a better experience and 
market demand satisfaction. 
Social 
Video 
Personalized 
Content 
Radio 
NMUSIC
Business Model 
Flexibility 
Select the business model(s) that better fit(s) 
your companies mission and overall brand preposition. 
Choose one or more models and benefit 
from the best of all worlds!
Weekly 1 device 
Premium 
Standard 
Monthly 1 device 
Full 
Premium 
Weekly all devices, 
including TV 
Monthly all devices, 
including TV 
Daily 1 device 
BUSINESS MODEL FLEXIBILITY 
1 
Standalone 
Model 
THE EMPOWERMENT PROCESS / NMUSIC
BUSINESS MODEL FLEXIBILITY 
Bundle 
Triple play subscription integrated 
with other brand services 
and no charge to the customer. 
(Unique music service as 
a high-end competitive 
advantage). 
THE EMPOWERMENT PROCESS / NMUSIC 
2 
Bundle
Freemium 
Ad funded 1 device 
with QoS limitations. 
BUSINESS MODEL FLEXIBILITY 
3 
Freemium 
THE EMPOWERMENT PROCESS / NMUSIC
engineered by

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nMusic the Empowerment Process

  • 2. Brand Statement nMusic offers partners the power to possess and communicate their own music brand in order to contribute to what we call “The Empowerment Process”.
  • 3. NMUSIC COMPETITIVE ADVANTAGES Branding Editorial Features Personal Content Features Offline Features Player Features TV Features Business Model Structure 1 2 3 4 5 6 7
  • 5. BRANDING Portugal - Telecom White Label (Portugal) Your BRAND. Your STYLE. We offer Brand/Product value with unique service functionalities, Custom-Made approaches and Cross-Border services suitable to Geo-Cultural specificities. Added value for both: Partner and End-User. Intigral - Telecom (Middle East) Airtel - Telecom THE EMPOWERMENT PROCESS / NMUSIC
  • 7. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC Curated Playlists From real people to people that are for real. A specialised team with profound knowledge in different music genres elaborate complete editorial playlists providing music for all moods and occasions. New Releases Sections Strong Editorial Content Highlights Music for all occasions
  • 8. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC VIP Playlist Your favourite personalities from multiple areas of the entertainment industry share playlists with their favourite songs. Channels Celebrities Playlists KELLY SLATER KATE MOSS QUENTIN TARANTINO
  • 9. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC New Releases We highlight the most important releases after a selective research regarding airplay, top charts, concerts, festivals and other relevant indicators enabling us to identify trends and be a part of them.
  • 10. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC Channels Major container for all kind of content related to a specific subject: Playlists; Albums; Songs; Live Streaming (radios); Podcasts; Videoclips; Genre Navigation. Follow, share your favourite channels and keep yourself updated.
  • 11. EDITORIAL FEATURES Videoclips We are the first service in the world combining an audiovisual experience. Now engage a more immersive streaming entertaining adventure! Besides audio users can enjoy full HD videos of the artists they love. THE EMPOWERMENT PROCESS / NMUSIC SERVICE COMBINING AN AUDIOVISUAL EXPERIENCE
  • 12. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC Genres Mainstream isn’t your thing. Browse and follow the genres you prefer. Access the latest releases of your favourite genres subscribing and receiving notifications of the most recent and updated contents. Adapt this tailor-made section according to your market needs.
  • 13. EDITORIAL FEATURES THE EMPOWERMENT PROCESS / NMUSIC Recommendations Specially For You. With a unique algorithm technology nMusic is able to establish a profile of each user. According to what has been previously played in the service the platform recommends similar artists that match your music taste and helps you discover new music.
  • 15. PERSONAL CONTENT FEATURES THE EMPOWERMENT PROCESS / NMUSIC Free mp3 Downloads It is possible to “keep your favourites”: Monthly free mp3 downloads.
  • 16. PERSONAL CONTENT FEATURES THE EMPOWERMENT PROCESS / NMUSIC Favourites Easily access and keep your favourite artists, playlists, albums and songs organised and synchronised between all devices.
  • 17. PERSONAL CONTENT FEATURES THE EMPOWERMENT PROCESS / NMUSIC Playlists Create playlists without limitations. Choose from a catalogue of 20M songs the ones that better suit your demands and share them with your friends.
  • 19. OFFLINE FEATURES THE EMPOWERMENT PROCESS / NMUSIC Offline Mode ON THE GO Access your music even without an internet connection. Synchronise your offline list between different devices. On the plane, on the subway, on ANY occasion.
  • 20. OFFLINE FEATURES THE EMPOWERMENT PROCESS / NMUSIC History Through a revolutionary multi platform system -Automatic Cache- never get caught off guard. Your listening history is available offline to listen without any data expenses associated. Every song listened is automatically saved to offline mode.
  • 22. PLAYER FEATURES THE EMPOWERMENT PROCESS / NMUSIC Player No advertisement. No limits. Play on demand; No imposed shuffle; Scrub; Rewind; Repeat and Skip as many times as you want. Play-On-Demand Airplay Rewind Scrub Skip Shuffle
  • 24. TV FEATURES THE EMPOWERMENT PROCESS / NMUSIC Smart TV IPTV Listen and see the music you enjoy best using the most comfortable seat available at home. 1M videos arranged by music genre or artist are available to explore.
  • 25. TV FEATURES THE EMPOWERMENT PROCESS / NMUSIC Triple Play With TV being the center of entertainment at home, the music service allows friends and family to enjoy HD videos and music with high quality audio. For a 360º experience synchronize favourite content with desktop and mobile devices. Desktop TV Mobile
  • 27. BUSINESS MODEL BUILDING BLOCKS THE EMPOWERMENT PROCESS / NMUSIC The natural evolution of music acknowledges new features in streaming services such as video integration, playlists import, scrobbling with last.fm, social network integration, music recognition, etc. Combining both social and audiovisual aspects enrich, in this way, the users experience. Social Axis Personalized Content Social NMUSIC Video Radio Audiovisual Axis
  • 28. BUSINESS MODEL BUILDING BLOCKS THE EMPOWERMENT PROCESS / NMUSIC Our technology foresees the integration of social and audiovisual features for a better experience and market demand satisfaction. Social Video Personalized Content Radio NMUSIC
  • 29. Business Model Flexibility Select the business model(s) that better fit(s) your companies mission and overall brand preposition. Choose one or more models and benefit from the best of all worlds!
  • 30. Weekly 1 device Premium Standard Monthly 1 device Full Premium Weekly all devices, including TV Monthly all devices, including TV Daily 1 device BUSINESS MODEL FLEXIBILITY 1 Standalone Model THE EMPOWERMENT PROCESS / NMUSIC
  • 31. BUSINESS MODEL FLEXIBILITY Bundle Triple play subscription integrated with other brand services and no charge to the customer. (Unique music service as a high-end competitive advantage). THE EMPOWERMENT PROCESS / NMUSIC 2 Bundle
  • 32. Freemium Ad funded 1 device with QoS limitations. BUSINESS MODEL FLEXIBILITY 3 Freemium THE EMPOWERMENT PROCESS / NMUSIC