Main MenuRatePlug and CLG are introducing anew way of marketing while enhancingrelationships between Loan Officers,Realtor...
How does RatePlughelp Realtors…• Realtors have No Additional cost. RatePlug is already provided toyou through your MLS.• T...
RatePlug Videointroduction toRealtors…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug Video intro...
FTC Mortgage Advertising PracticesRatePlug protects you from FTC (MAP) record keeping violationsThe new FTC (MAP-Mortgage ...
How RatePlug willdisplay within TRENDMLS…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534How RatePlug & CL...
RatePlug CLG LenderDetail Example…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug CLG Lender “Get...
CLG and RatePlugOpen Housemarketing…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534CLG and RatePlug Open ...
How do Realtors signup with RatePlug &CLGCLG Agent Marketing SupportCentennial Lending Group NMLS #340534How do Realtors A...
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CLG & RatePlug from your MLS/TREND agent marketing 06102013

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CLG would like to introduce RatePlug. RatePlug provides Realtors and their Mortgage Lenders with marketing and technology solutions to educate potential home buyers.
RatePlug integrates interactive, real-time mortgage payment information within Multiple Listing Services across the U.S.A.
New, Automated RatePlug Marketing System available to TREND Agents : This program integrates real-time mortgage payment information with MLS property information. Click the link below to learn more.
https://www.facebook.com/pages/Centennial-Lending-Group-LLC/162047957146309?sk=app_237342086329077

Published in: Economy & Finance, Business
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CLG & RatePlug from your MLS/TREND agent marketing 06102013

  1. 1. Main MenuRatePlug and CLG are introducing anew way of marketing while enhancingrelationships between Loan Officers,Realtors and Homebuyers.CLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug is a Service of the MLSHow does RatePlug help Realtors in today’s market?CLG and RatePlug Open House Flyer marketing…How RatePlug & CLG will display within TREND MLS?RatePlug keeps you 100% compliant…RatePlug CLG Lender “Get Details” ExampleMain MenuHow do Realtors Activate CLG / “Client Full W/Mortgage Info”?RatePlug Video introduction to Realtors…Created by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  2. 2. How does RatePlughelp Realtors…• Realtors have No Additional cost. RatePlug is already provided toyou through your MLS.• Through RatePlug, Realtors have the ability to offer an interactiveLive Mortgage tool within their property listings. This allows theRealtor to stand out amongst other Realtors.• Agents using RatePlug experience a 23.71% shorter timeframefrom List Date to Contract Date.• All Realtors have access to the RatePlug program. In order topresent Live Mortgage Information, Realtors must authorize anLoan Officer to be featured. Once an Loan Officer is signed up,Realtors do nothing further, the Loan Officer services the Realtorand builds a stronger relationship. CLG can help you get started.• Realtors are provided FTC compliant co-branded OpenHouse/Property Fliers.CLG Agent Marketing SupportCentennial Lending Group NMLS #340534How does RatePlug help Realtors in today’s market?RatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  3. 3. RatePlug Videointroduction toRealtors…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug Video introduction to Realtors…RatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  4. 4. FTC Mortgage Advertising PracticesRatePlug protects you from FTC (MAP) record keeping violationsThe new FTC (MAP-Mortgage Acts and Practices) regulations impact ALLreal estate professionals who offer information about mortgages to clients orcustomers. . The two key areas of concern that RatePlug has addressed toprotect the Agent and the Lender are as follows:Disclaimer language - RatePlug has adopted the National Association ofRealtors recommended disclaimer and has incorporated the language intoall flyers generated through our Program. This disclaimer is simple and clearspecifying that the Broker/Agent is not a mortgage lender and directs thecustomer to contact the lender directly with mortgage related inquiries.Record Keeping - The new regulations specify that real estateprofessionals are required to save all mortgage related communications forup to 6 years from the date that the communication was made available tothe consumer. RatePlug archives every lender display created throughRatePlug on property reports as well as every property flyer generatedthrough the RatePlug system for retrieval at a later date if necessary.RatePlug provides the comfort of knowing that Lenders can continue toeffectively assist their Real Estate Agents in marketing their propertieswithout the burden or risk of being outside of the new FTC requirements.RatePlug keeps you100$ compliantCLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug keeps you 100% compliant…RatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  5. 5. How RatePlug willdisplay within TRENDMLS…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534How RatePlug & CLG will display within TREND MLSPictures, propertydescription & Agentinfo provided by MLS• Online, InteractiveHousing Payments& Lending infodisplayed side byside with propertyinformation on anew CustomerReport.• “GET DETAILS”• Interactivemortgage toolallows homebuyersto play “what if”financing needs.• Keeps customerson listings longerRatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  6. 6. RatePlug CLG LenderDetail Example…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534RatePlug CLG Lender “Get Details” Example…• Customers cancontact the Lenderand ask specificquestions.• CLG Secure OnlinePre-Approval link.CLICK HERE• Taxes, insurance,Assessments, PMI,and MortgagePayment is factoredin based on eachspecific listing.• Consumers play“what if” scenarioswith live mortgageproducts that eachLO maintains to helpfind a program thatbest fits them.RatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  7. 7. CLG and RatePlugOpen Housemarketing…CLG Agent Marketing SupportCentennial Lending Group NMLS #340534CLG and RatePlug Open House Flyer marketing…Pictures, propertydescription & Agentinfo provided by MLS• Realtor Contactinformation• RelationshipDisclosure• Open House Flyercreated by yourLoan OfficerRatePlug is a Service of the MLSCreated by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com
  8. 8. How do Realtors signup with RatePlug &CLGCLG Agent Marketing SupportCentennial Lending Group NMLS #340534How do Realtors Activate CLG / “Client Full W/Mortgage Info”?• Agents login intothe TREND systemhere• Option, they canchange the DefaultReport to the “ClientFull W/MortgageInfo”. They will thenneed to click on“Save” to save thechanges.• Change the defaulte-mail report to theRatePlug report aswell. Using the e-mail selection on theleft and changingthe “ChooseReport” default.Click on “Save” tosave the changes.RatePlug is a Service of the MLSClick the icon to learn more…Created by: William P. McLennanCLG / Director of MarketingOffice # 215-469-1000 / Cell#267-280-3388wmclennan@clg-llc.com

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