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NGO Survey


1. Basic info


                                                        Response    Response
                                                         Percent     Count

                             Name                          100.0%        203

                Organization Name                           99.5%        202


                                                answered question        203


                                                 skipped question            2




2. Contact Details


                                                        Response    Response
                                                         Percent     Count

                        City/Town:                         100.0%        203

                      Postal Code:                         100.0%        203

                          Country:                         100.0%        203

                     Email Address:                        100.0%        203

                     Phone Number:                          91.6%        186


                                                answered question        203


                                                 skipped question            2




3. Your organization's website:


                                                                    Response
                                                                     Count

                                                                         137


                                                answered question        137


                                                 skipped question         68




                                      1 of 34
4. How did you hear about this survey


                                                          Response    Response
                                                           Percent     Count


                      NGO Post                                34.0%         69

                        A Friend                              16.3%         33


                           Email                              28.6%         58


                      A Website                               10.8%         22


           Other (please specify)                             10.3%         21


                                                  answered question        203


                                                   skipped question            2




                                        2 of 34
5. Please choose the sector(s) your organization works in


                                                                       Response    Response
                                                                        Percent     Count

               Alternative Energy                                          13.4%         23


           Appropriate Technology                                          10.5%         18


                  Arts and Culture                                         13.4%         23


                Conflict / Disaster                                        12.8%         22


                       Education                                           64.5%        111

          Economic Development                                             41.3%         71


           Environment & Ecology                                           33.1%         57


                Food / Agriculture                                         27.3%         47


         Governance & Advocacy                                             18.6%         32


              Health & Disabilities                                        48.8%         84


          Housing & Infrastructure                                          8.7%         15


                    Human Rights                                           29.1%         50


               Water & Sanitation                                          30.8%         53


                            Youth                                          44.2%         76


            Other (please specify)                                         26.2%         45


                                                               answered question        172


                                                                skipped question         33




                                                     3 of 34
6. How many people are employed by your organization (including part-time paid employees)


                                                                                       Response     Response
                                                                                        Percent      Count


                            1-3                                                             25.6%         44

                            3-5                                                             9.9%          17


                           5-10                                                             16.9%         29


                          10-15                                                             13.4%         23


                          15-20                                                             11.6%         20


                          20-30                                                             6.4%          11


                          30-50                                                             5.2%             9


                            50+                                                             11.0%         19


                                                                              answered question          172


                                                                                skipped question          33




                                                   4 of 34
7. Please select the range of your organization's annual operating budget. *Note - this information will not be
shared with anyone. We are using the information to help understand the correlation of the needs of the NGO
community to the budget size of their organizations.


                                                                                             Response    Response
                                                                                              Percent      Count

                  Less than 1 lakh                                                               20.2%            34


                         1-5 lakh                                                                25.0%            42

                         5-10 lakh                                                               18.5%            31


                        10-15 lakh                                                                9.5%            16


                        15-20 lakh                                                                6.0%            10


                        20-30 lakh                                                                5.4%             9


                        30-50 lakh                                                                2.4%             4


                         50 lakh +                                                               13.1%            22


                                                                                   answered question              168


                                                                                     skipped question             37




8. Does your organization have full-time volunteers? If so, how many?


                                                                                             Response    Response
                                                                                              Percent      Count


                               No                                                                34.9%            60

                               1-3                                                               16.9%            29


                               3-5                                                               16.3%            28


                             5-10                                                                18.0%            31


                              10+                                                                14.0%            24


                                                                                   answered question              172


                                                                                     skipped question             33




                                                       5 of 34
9. Does your organization have part-time volunteers? If so, how many?


                                                                                           Response    Response
                                                                                            Percent      Count

                              No                                                               14.0%          24


                              1-3                                                              20.3%          35

                              3-5                                                              11.6%          20


                             5-10                                                              16.3%          28


                            10-20                                                              14.0%          24


                            20-30                                                               6.4%          11


                              30+                                                              17.4%          30


                                                                                 answered question            172


                                                                                   skipped question           33




10. What percentage of your services are delivered by volunteers? (For example, in a small health-education
organization there might be 3 paid employees who manage fundraising, program planning and other duties, but
most of the classes are taught by volunteers.)


                                                                                           Response    Response
                                                                                            Percent      Count

                            None                                                               10.7%          18


                           1-25%                                                               44.4%          75

                          25-50%                                                               20.7%          35


                          50-75%                                                               12.4%          21


                         75-100%                                                               11.8%          20


                                                                                 answered question            169


                                                                                   skipped question           36




                                                     6 of 34
11. How is your organization registered?


                                                                                             Response   Response
                                                                                             Percent        Count

                               Trust                                                            36.0%           62


                            Society                                                             48.3%           83

             Section 25 (Non-Profit)                                                            11.0%           19


          Private Limited Company                                                                1.2%               2


           Public Limited Company                                                                1.2%               2


                Unlimited Company                                                                0.0%               0


  Limited Liability Partnership (LLP)                                                            0.6%               1


                         Partnership                                                             0.6%               1


                 Sole Proprietorship                                                             1.2%               2


            Joint Venture Company                                                                0.0%               0


                                                                                  answered question            172


                                                                                   skipped question             33




12. Do you have an 80G certificate and/or have registered with the Foreign Contribution Registration Act?


                                                                                                        Response
                                                 Yes                                No
                                                                                                            Count

                                80G           45.2% (71)                        54.8% (86)                     157


  Foreign Contribution Registration
                                              36.9% (52)                        63.8% (90)                     141
                                 Act


                                                                                  answered question            167


                                                                                   skipped question             38




                                                       7 of 34
13. Please indicate the importance of the following areas


                                                                                          Vital-
                                                                                         without
                                       We don't     Not a                      A big                Rating    Response
                                                                  Average                this we
                                       do any      priority                   priority              Average    Count
                                                                                           will
                                                                                         collapse

                                        21.0%       18.2%             24.5%   23.8%       12.6%
                         Marketing                                                                     1.89        143
                                         (30)        (26)             (35)      (34)       (18)


                                                                      24.8%   44.1%       21.4%
            Internet & Technology      3.4% (5)    6.2% (9)                                            2.74        145
                                                                      (36)      (64)       (31)


Management (Financial and Human                                       26.5%   38.8%       20.4%
                                       5.4% (8)    8.8% (13)                                           2.60        147
                       Resources)                                     (39)      (57)       (30)


                                                                      19.1%   38.2%       29.6%
                     Fund-Raising      7.9% (12)   5.3% (8)                                            2.76        152
                                                                      (29)      (58)       (45)


                                                                      32.7%   37.3%       22.7%
               Volunteer Utilization   2.7% (4)    4.7% (7)                                            2.73        150
                                                                      (49)      (56)       (34)


                                                                      23.6%   45.8%       22.2%
                         Reporting     4.9% (7)    3.5% (5)                                            2.77        144
                                                                      (34)      (66)       (32)


                                                                                         answered question         152


                                                                                          skipped question          53




                                                            8 of 34
14. How much time/resources do you spend on each of the following activities..


                                                                                                   Irregular
                                                     Whenever         Minor          Large
                                                                                                    but very    Response
                                        None          we get         routine        routine
                                                                                                     time        Count
                                                       time          activity       activity
                                                                                                   consuming

                        Marketing     22.2% (32)     25.0% (36)     25.7% (37)     20.1% (29)      6.9% (10)         144


            Internet & Technology      5.4% (8)      18.4% (27)     24.5% (36)     49.0% (72)       2.7% (4)         147


Management (Financial and Human
                                       5.5% (8)      19.9% (29)     24.0% (35)     44.5% (65)       6.2% (9)         146
                      Resources)


                    Fund-Raising      12.8% (19)     16.1% (24)     26.2% (39)     36.9% (55)      8.1% (12)         149


              Volunteer Utilization    6.1% (9)      17.7% (26)     27.9% (41)     43.5% (64)       4.8% (7)         147


                        Reporting      5.4% (8)      16.3% (24)     23.8% (35)     48.3% (71)       6.1% (9)         147


                             Other    24.4% (22)     21.1% (19)     18.9% (17)     23.3% (21)      12.2% (11)         90


                                                                                        answered question            152


                                                                                          skipped question            53




15. Do you want to expand or improve the following areas of your work?


                                                                                  Yes. Want to
                                                              Yes. But with       significantly       Rating    Response
                                            No
                                                           minor changes         increase and/or     Average     Count
                                                                                    improve

                        Marketing       16.2% (24)             33.8% (50)          50.0% (74)            1.34        148


            Internet & Technology         5.5% (8)             31.5% (46)          63.0% (92)            1.58        146


Management (Financial and Human
                                          6.2% (9)             34.2% (50)          59.6% (87)            1.53        146
                      Resources)


                    Fund-Raising         6.6% (10)             22.5% (34)          70.9% (107)           1.64        151


              Volunteer Utilization       4.7% (7)             41.2% (61)          54.1% (80)            1.49        148


                        Reporting        9.0% (13)             31.9% (46)          59.0% (85)            1.50        144


                                                                                        answered question            152


                                                                                          skipped question            53




                                                        9 of 34
16. Please tell us what is the most important requirement for you to improve each of the following areas


                                       We're
                                                                                              Better
                                       doing      Additional       More          More                      New tools /
                                                                                              skills /
                                        fine        funds      employees      volunteers                  infrastructure
                                                                                            knowledge
                                      thanks :)


                                       10.9%
                        Marketing                 29.9% (44)    12.2% (18)    20.4% (30)    38.1% (56)      31.3% (46)
                                        (16)


                                        9.2%
            Internet & Technology                 31.7% (45)    7.0% (10)     11.3% (16)    33.1% (47)      38.7% (55)
                                        (13)


Management (Financial and Human         9.8%
                                                  25.9% (37)    16.1% (23)    16.1% (23)    34.3% (49)      18.2% (26)
                      Resources)        (14)


                    Fund-Raising      6.0% (9)    36.7% (55)    10.0% (15)    19.3% (29)    30.0% (45)      26.7% (40)


                                       10.7%
              Volunteer Utilization               14.8% (22)      5.4% (8)    24.8% (37)    32.2% (48)      18.8% (28)
                                        (16)


                                       11.3%
                        Reporting                 12.1% (17)    9.2% (13)     10.6% (15)    34.0% (48)      31.2% (44)
                                        (16)


                                                            Please add more information if your needs are not accurately addressed a


                                                                                                                    answered ques


                                                                                                                      skipped ques




                                                       10 of 34
17. Please share basic details of particular work that you do in each of the following categories. For example,
"Marketing" - brochure creation, newsletters, events etc.."


                                                                                             Response     Response
                                                                                              Percent      Count

                         Marketing                                                               92.0%            92


           Internet & Technology                                                                 93.0%            93

Management (Financial and Human
                                                                                                 73.0%            73
                       Resources)


                     Fund-Raising                                                                92.0%            92


               Volunteer Utilization                                                             80.0%            80


                         Reporting                                                               77.0%            77


                                                                                   answered question              100


                                                                                     skipped question             105




18. Please choose the next section of the survey you would like to complete


                                                                                             Response     Response
                                                                                              Percent      Count

                         Marketing                                                               24.1%            35


           Internet and Technology                                                               24.1%            35


     Finances and Fund-Raising                                                                   52.4%            76

          Volunteers and Additional
                                                                                                 35.9%            52
                        Resources


         No thank you, I'm done :)                                                               18.6%            27


                                                                                   answered question              145


                                                                                     skipped question             60




                                                      11 of 34
19. What Internet Browser do you use most


                                                                                            Response     Response
                                                                                             Percent       Count

                Internet Explorer 7                                                             29.3%            12


                         Firefox 3                                                              36.6%            15

                Internet Explorer 6                                                             14.6%              6


                         Firefox 2                                                               9.8%              4


                Internet Explorer 5                                                              2.4%              1


                            Safari                                                               2.4%              1


                       Dont' know                                                                2.4%              1


            Other (please specify)                                                               2.4%              1


                                                                                   answered question             41


                                                                                    skipped question            164




20. Does your organization have a listing or profile on a website other than your own? If so please list the URL to
your profile below


                                                                                            Response     Response
                                                                                             Percent       Count

                             URL:                                                              100.0%            19

                             URL:                                                               52.6%            10


                             URL:                                                               42.1%              8


                                                                                   answered question             19


                                                                                    skipped question            186




                                                     12 of 34
21. Does your organization or do you subscribe to any sector-focused email lists, newsletters, or online
magazines? If so please lists them here:


                                                                                                                 Response
                                                                                                                   Count

                                                                                                                         22


                                                                                        answered question                22


                                                                                          skipped question               183




22. How important are the following technologies to the operation of your organization?


                                                                                      We use all
                                         We
                                                Not very                               the time      Don't    Rating     Response
                                        don't                 Average    Important
                                                important                               (very        know    Average       Count
                                        use
                                                                                      important)

                                        0.0%                              31.7%                      0.0%
                               Email            0.0% (0)      4.9% (2)                63.4% (26)                 3.59
                                         (0)                               (13)                       (0)


                                        0.0%                   17.1%      41.5%                      2.4%
                    Internet browser            0.0% (0)                              39.0% (16)                 3.23
                                         (0)                     (7)       (17)                       (1)


                                        2.4%                              41.5%                      0.0%
                    Microsoft Word              2.4% (1)      9.8% (4)                43.9% (18)                 3.22
                                         (1)                               (17)                       (0)


                                        0.0%                   12.2%      51.2%                      0.0%
                    Microsoft Excel             4.9% (2)                              31.7% (13)                 3.10
                                         (0)                     (5)       (21)                       (0)


  Print publishing (e.g. Corel Drawl,   22.0%                  24.4%      39.0%                      0.0%
                                                7.3% (3)                               7.3% (3)                  2.02
          Microsoft Publisher, etc.)     (9)                    (10)       (16)                       (0)


          Project Tracking software     24.4%                  24.4%                                 9.8%
                                                7.3% (3)                 19.5% (8)    14.6% (6)                  1.92
   (Microsoft Outlook, Access etc.)     (10)                    (10)                                  (4)


    Contact management tool (e.g.       12.2%                  19.5%      41.5%                      2.4%
                                                7.3% (3)                              17.1% (7)                  2.45
         address book, CRM, etc.)        (5)                     (8)       (17)                       (1)


Website maintenance (e.g. Blogger,
                                        2.4%                              53.7%                      2.4%
 WordPress, Dreamweaver, Google                 2.4% (1)      2.4% (1)                36.6% (15)                 3.23
                                         (1)                               (22)                       (1)
                         Sites, etc.)


                                                                            Other (please specify how important it is)


                                                                                                  answered question


                                                                                                   skipped question




                                                           13 of 34
23. Please indicate how familiar your organization is with the following tools and how satisfied you are with each of them.


Satisfaction


                                        We don't use                              It works and we                                Respons
                                                             It's great!                                   It is really a pain
                                             this                                         use it

         Internet search & research        7.9% (3)          47.4% (18)                 44.7% (17)              0.0% (0)


  Print Publishing (e.g. Corel Draw,
                                          58.8% (20)          14.7% (5)                 26.5% (9)               0.0% (0)
          Microsoft Publisher, etc.)


    Project Tracking (e.g. Microsoft
                                          51.4% (19)         27.0% (10)                 16.2% (6)               5.4% (2)
               Outlook, Access etc.)


Contact Management (e.g. address
                                          40.0% (14)          25.7% (9)                 34.3% (12)              0.0% (0)
                   book, CRM, etc.)


   Internet Publishing (e.g. Blogger,
 WordPress, Dreamweaver, Google            13.9% (5)         41.7% (15)                 44.4% (16)              0.0% (0)
                         Sites, etc.)


                  Social Networking        18.9% (7)         51.4% (19)                 29.7% (11)              0.0% (0)


Familiarity


                                           No           Limited                                                                  Respons
                                                                            Average          Pretty good           Expert
                                        Experience     Knowledge

         Internet search & research      6.5% (2)       19.4% (6)          19.4% (6)          45.2% (14)          9.7% (3)


  Print Publishing (e.g. Corel Draw,
                                        44.8% (13)      17.2% (5)          20.7% (6)           13.8% (4)          3.4% (1)
          Microsoft Publisher, etc.)


    Project Tracking (e.g. Microsoft
                                        34.5% (10)      24.1% (7)          24.1% (7)           10.3% (3)          6.9% (2)
               Outlook, Access etc.)


Contact Management (e.g. address
                                         25.9% (7)      22.2% (6)          29.6% (8)           18.5% (5)          3.7% (1)
                   book, CRM, etc.)


   Internet Publishing (e.g. Blogger,
 WordPress, Dreamweaver, Google          12.5% (4)      15.6% (5)          31.3% (10)          28.1% (9)          12.5% (4)
                         Sites, etc.)


                  Social Networking      12.9% (4)      16.1% (5)          29.0% (9)          38.7% (12)          3.2% (1)


                                                                                                       Please tell us more...


                                                                                                       answered question


                                                                                                           skipped question



                                                       14 of 34
24. Would your organization be willing to pay for any of the following services?


                                                       No, but if
                                                       they were                  Yes, we
                                                                                                              Response
                                          No            free we         Yes       already          N/A
                                                                                                               Count
                                                       would be                     have
                                                       interested

        Email campaign setup (list
management and technical support       25.0% (10)      50.0% (20)    25.0% (10)   2.5% (1)       0.0% (0)           40
                for mass-emailing)


 Webpage Setup (development and
                                       24.4% (10)      43.9% (18)    22.0% (9)    12.2% (5)      2.4% (1)           41
                            design)


        Internet publishing (content
  development and communication        20.0% (8)       42.5% (17)    40.0% (16)   2.5% (1)       0.0% (0)           40
                          strategy)


    Productivity methods and tools
                                       17.5% (7)       57.5% (23)    27.5% (11)   0.0% (0)       0.0% (0)           40
             (project management)


       Financial methods and tools
         (budgeting and accounting     23.1% (9)       41.0% (16)    30.8% (12)   7.7% (3)       0.0% (0)           39
                          software)


                                                                                     Other (please specify)            1


                                                                                      answered question             41


                                                                                        skipped question           164




25. Do you or does anyone in your organization regularly use any of the following


                                                                                                              Response
                                                       Yes                              No
                                                                                                               Count

                         Facebook                   59.5% (22)                      40.5% (15)                      37


                              Orkut                 71.8% (28)                      28.2% (11)                      39


                             Twitter                30.3% (10)                      69.7% (23)                      33


      Blog (any blog like Blogger or
                                                    64.1% (25)                      35.9% (14)                      39
                        Wordpress)


                                                                                      answered question             41


                                                                                        skipped question           164



                                                          15 of 34
26. Thank you for completing the Internet and Technology portion of our survey. Please take a minute to reflect on
the answers you have given here, because they may help you understand opportunities for growth and
improvement. Please select the next portion of the survey you would like to complete.


                                                                                           Response     Response
                                                                                            Percent      Count

                        Marketing                                                              10.8%             4


       Finance and Fund-raising                                                                40.5%           15

         Volunteers and Additional
                                                                                               27.0%           10
                       Resources


              No thanks I'm done                                                               21.6%             8


                                                                                  answered question            37


                                                                                   skipped question           168




                                                    16 of 34
27. What are your marketing goals? Please indicate your organizational priority for each of the following


                                           Not         Low                         High       Rating     Response
                                                                  Average
                                        interested   priority                    Priority     Average       Count

        Raising awareness of your
            organization among the       0.0% (0)    7.0% (3)    25.6% (11)     67.4% (29)        2.60          43
           communities you serve


                  Raising donations      4.8% (2)    11.9% (5)   28.6% (12)     54.8% (23)        2.33          42


            Publicizing your events      0.0% (0)    15.4% (6)   28.2% (11)     56.4% (22)        2.41          39


  Building your organization's brand     0.0% (0)    9.3% (4)    30.2% (13)     60.5% (26)        2.51          43


   Connecting with potential partner
                                         4.7% (2)    16.3% (7)   23.3% (10)     55.8% (24)        2.30          43
                      organizations


     Connecting with the academic
                                         2.6% (1)    17.9% (7)    23.1% (9)     56.4% (22)        2.33          39
                        community


 Increasing government awareness
                                        14.3% (6)    11.9% (5)   35.7% (15)     38.1% (16)        1.98          42
               of your organization


 Promoting your income generating
                                        20.9% (9)    16.3% (7)   23.3% (10)     39.5% (17)        1.81          43
                   activities (sales)


                                                                                  answered question             44


                                                                                    skipped question           161




                                                      17 of 34
28. Please assess your success in achieving the following objectives and use "N/A" for any objectives you aren't
interested in.


                                                                We had
                                          Not very                          We are                Rating    Response
                                                      average       good                 N/A
                                         successful                         experts               Average    Count
                                                                results

        Raising awareness of your
                                                       39.5%        46.5%
            organization among the        2.3% (1)                          9.3% (4)   2.3% (1)      2.64          43
                                                        (17)        (20)
           communities you serve


                                                       45.2%        11.9%
                   Raising donations     33.3% (14)                         2.4% (1)   7.1% (3)      1.82          42
                                                        (19)         (5)


                                                       60.5%        15.8%
            Publicizing your events      15.8% (6)                          2.6% (1)   5.3% (2)      2.06          38
                                                        (23)         (6)


                                                       41.5%        29.3%
  Building your organization's brand     22.0% (9)                          2.4% (1)   4.9% (2)      2.13          41
                                                        (17)        (12)


   Connecting with potential partner                   39.5%        27.9%
                                         20.9% (9)                          4.7% (2)   7.0% (3)      2.18          43
                        organizations                   (17)        (12)


     Connecting with the academic                      48.8%        18.6%               14.0%
                                         11.6% (5)                          7.0% (3)                 2.24          43
                         community                      (21)         (8)                 (6)


 Increasing government awareness                       37.2%        23.3%               20.9%
                                         16.3% (7)                          2.3% (1)                 2.15          43
                 of your organization                   (16)        (10)                 (9)


 Promoting your income generating                      32.6%        14.0%               20.9%
                                         30.2% (13)                         2.3% (1)                 1.85          43
                    activities (sales)                  (14)         (6)                 (9)


                                                                                       answered question           44


                                                                                        skipped question         161




                                                         18 of 34
29. Please tell us about your marketing efforts. Do you...


                                                                                No, but we would        Response
                                             Yes                     No
                                                                                       like to           Count

       Approach or work with media
                                          48.8% (21)              16.3% (7)         34.9% (15)                43
      (newspapers/TV) for publicity


     Publicize with stalls/posters at
                                          50.0% (21)              21.4% (9)         28.6% (12)                42
              events/public places


            Maintain a website/blog       63.6% (28)              11.4% (5)         25.0% (11)                44


Take & share photos/video on your
                                          83.3% (35)               4.8% (2)          11.9% (5)                42
                                work


Send regular emails to a network of
                                          56.8% (25)              18.2% (8)         25.0% (11)                44
                    potential donors


Use Social Networking websites like
                                          54.5% (24)              22.7% (10)        22.7% (10)                44
  Orkut, Facebook groups, youtube


                   Pay to advertise       21.4% (9)               61.9% (26)         16.7% (7)                42


                                                                               Other (please specify)            7


                                                                                answered question             44


                                                                                  skipped question           161




                                                       19 of 34
30. If you are currently engaged in any of these activities, or have in the past, please indicate how effective they
are/were for your organization


                                        Completely    Not too                      Very                      Response
                                                                   It works                       N/A
                                        ineffective   effective                  effective                    Count

       Approach or work with media
                                         2.3% (1)     20.9% (9)    41.9% (18)    11.6% (5)    23.3% (10)               43
      (newspapers/TV) for publicity


     Publicize with stalls/posters at
                                         0.0% (0)     16.7% (7)    42.9% (18)    14.3% (6)    26.2% (11)               42
              events/public places


            Maintain a website/blog      0.0% (0)     16.3% (7)    27.9% (12)   30.2% (13)    25.6% (11)               43


Take & share photos/video on your
                                         2.3% (1)     20.5% (9)    45.5% (20)   22.7% (10)      9.1% (4)               44
                                work


Send regular emails to a network of
                                         0.0% (0)     18.6% (8)    34.9% (15)   25.6% (11)     20.9% (9)               43
                    potential donors


Use Social Networking websites like
                                         2.4% (1)     14.6% (6)    34.1% (14)    17.1% (7)    31.7% (13)               41
  Orkut, Facebook groups, youtube


                   Pay to advertise      0.0% (0)     16.7% (6)    11.1% (4)     11.1% (4)    61.1% (22)               36


                                                                                    Other (please specify)             3


                                                                                     answered question                 44


                                                                                       skipped question            161




                                                        20 of 34
31. What do you need to do the following better


                                         We're
                                                                                              Better
                                         doing      Additional       More        More                     New tools /
                                                                                             skills /
                                          fine        funds      employees     volunteers                infrastructure
                                                                                            knowledge
                                        thanks :)


       Approach or work with media
                                        4.9% (2)    26.8% (11)   24.4% (10)    29.3% (12)   41.5% (17)    26.8% (11)
      (newspapers/TV) for publicity


     Publicize with stalls/posters at
                                        7.7% (3)    38.5% (15)   17.9% (7)     28.2% (11)   25.6% (10)    25.6% (10)
              events/public places


                                         12.5%
            Maintain a website/blog                 27.5% (11)   17.5% (7)     22.5% (9)    42.5% (17)    32.5% (13)
                                           (5)


Take & share photos/video on your        17.1%
                                                    12.2% (5)    22.0% (9)     26.8% (11)   34.1% (14)    39.0% (16)
                                work       (7)


Send regular emails to a network of      25.6%
                                                    17.9% (7)    17.9% (7)     28.2% (11)   25.6% (10)     17.9% (7)
                    potential donors      (10)


Use Social Networking websites like      22.0%
                                                    12.2% (5)    12.2% (5)     29.3% (12)   39.0% (16)     22.0% (9)
  Orkut, Facebook groups, youtube          (9)


                                         20.6%
                   Pay to advertise                 50.0% (17)      8.8% (3)   11.8% (4)    20.6% (7)      8.8% (3)
                                           (7)


                                                                                                             Other (please tell us m


                                                                                                                  answered ques


                                                                                                                       skipped ques




                                                         21 of 34
32. Effective marketing is a combination of knowing your audience and having the right message. Please help us
understand how your organization segments and targets your audience


                                                                         No, we
                                                                         would       Yes, but
                                                             No, but
                                                                         like to        we
                                                             we are                                          Response
                                      Yes        No                      but do       would        N/A
                                                            planning                                          Count
                                                                        not have      like to
                                                                   to
                                                                           the       improve
                                                                        resources

 We have a carefully managed list    30.2%                    25.6%                   30.2%
                                               4.7% (2)                  9.3% (4)                0.0% (0)          43
                      of contacts     (13)                     (11)                    (13)

   We use different messages for     23.3%      18.6%                                 25.6%
                                                            20.9% (9)    9.3% (4)                2.3% (1)          43
               different audiences    (10)        (8)                                  (11)

  We use different types of media
                                     21.4%      11.9%                                 16.7%       11.9%
and outreach methods for different                          21.4% (9)   16.7% (7)                                  42
                                       (9)        (5)                                   (7)         (5)
                        audiences


                                                                                    Other (please specify)            2


                                                                                     answered question             43


                                                                                       skipped question           162




33. Thank you for completing the Marketing portion of our survey. Please take a minute to reflect on the answers
you have given here, because they may help you understand opportunities for growth and improvement. Please
select the next portion of the survey you would like to complete.


                                                                                                Response     Response
                                                                                                Percent       Count

          Internet and Technology                                                                  29.5%           13


       Finance and Fund-raising                                                                    38.6%           17

         Volunteers and Additional
                                                                                                   11.4%              5
                       Resources


               No thanks I'm done                                                                  20.5%              9


                                                                                     answered question             44


                                                                                       skipped question           161




                                                        22 of 34
34. what percentage of your annual income comes from your largest 5 sources (donors or grants)?


                                                                                            Response       Response
                                                                                              Percent       Count


                          5-10%                                                                  21.4%           15

                         10-20%                                                                   2.9%              2


                         20-30%                                                                  10.0%              7


                         30-40%                                                                   8.6%              6


                         40-50%                                                                   2.9%              2


                         50-60%                                                                   5.7%              4


                         60-70%                                                                   8.6%              6


                         70-80%                                                                  12.9%              9


                         80-90%                                                                  17.1%           12


                        90-100%                                                                  10.0%              7


                                                               feel free to share additional information         20


                                                                                  answered question              70


                                                                                   skipped question             135




                                                   23 of 34
35. How much of your funding comes from the following sources?


                                                                                                              Response
                                           None                  Some of it              Most of it
                                                                                                               Count

               Corporate donations       62.7% (37)              33.9% (20)               3.4% (2)                  59


               Individual donations      16.0% (12)              41.3% (31)              42.7% (32)                 75


     We generate our own revenue         16.9% (11)              52.3% (34)              32.3% (21)                 65


                    Personal funds       28.8% (19)              31.8% (21)              39.4% (26)                 66


                      Government         48.4% (30)              38.7% (24)               12.9% (8)                 62


                Indian foundations       75.4% (43)              17.5% (10)               7.0% (4)                  57


          International foundations      66.7% (36)              14.8% (8)               18.5% (10)                 54


                                                                                  answered question                 78


                                                                                       skipped question            127




36. If you generate revenues, how profitable are your revenue generating activities?


                                                                                              Response        Response
                                                                                               Percent         Count

 They cover all our operating costs                                                                   14.5%         11


   Significant impact on our bottom
                                                                                                      14.5%         11
                               line


                         Negligible                                                                   22.4%         17


                    Not profitable                                                                    27.6%         21

                               N/A                                                                    21.1%         16


                                                                                  answered question                 76


                                                                                       skipped question            129




                                                      24 of 34
37. How satisfied are you with your current financial processes & management?


                                                                                              Response    Response
                                                                                               Percent     Count


                     Not Satisfied                                                                64.1%         50

                          Satisfied                                                               33.3%         26


                     Very satisfied                                                                2.6%            2


                                                                                  answered question             78


                                                                                       skipped question        127




38. Please say how true you feel the following statements are for your organization:


                                                    Partially                                   Rating    Response
                                      Not true                      True               N/A
                                                      true                                      Average    Count

       We have diligent accounting
    procedures and comprehensive      15.6% (12)   26.0% (20)     51.9% (40)     6.5% (5)          2.23         77
                   detailed reports


     Our annual budget is uncertain
  because it is dependent on many     15.8% (12)   35.5% (27)     38.2% (29)     10.5% (8)         2.01         76
                   external factors


        Project costs are carefully
   controlled and always match our     3.9% (3)    29.9% (23)     58.4% (45)     7.8% (6)          2.39         77
                            budget


                                                                                  answered question             78


                                                                                       skipped question        127




                                                     25 of 34
39. please indicate what software, if any, you use to manage your finances


                                                                                     Response    Response
                                                                                      Percent     Count


                 Microsoft Excel                                                         46.8%         37

                             Tally                                                       30.4%         24


                Intuit Quick Books                                                        5.1%            4


            Other (please specify)                                                       17.7%         14


                                                                             answered question         79


                                                                              skipped question        126




40. How many grants do you apply for per year (on average)?


                                                                                     Response    Response
                                                                                      Percent     Count

                                0                                                        22.1%         17


                               1-2                                                       14.3%         11


                               3-5                                                       23.4%         18


                             5-10                                                        23.4%         18

                            10-15                                                         7.8%            6


                            15-20                                                         3.9%            3


                            20-30                                                         1.3%            1


                              30+                                                         3.9%            3


                                                                             answered question         77


                                                                              skipped question        128




                                                     26 of 34
41. How many grants do you receive per year?


                                                                  Response    Response
                                                                   Percent     Count

                              0                                       39.0%         30


                            1-2                                       42.9%         33

                            3-5                                       15.6%         12


                           5-10                                        0.0%            0


                          10-15                                        1.3%            1


                            15+                                        1.3%            1


                                                          answered question         77


                                                           skipped question        128




42. How many reports do you write per grant?


                                                                  Response    Response
                                                                   Percent     Count

                              0                                       22.1%         17


                            1-2                                       39.0%         30

                            3-4                                       24.7%         19


                             5+                                       14.3%         11


                                                          answered question         77


                                                           skipped question        128




                                               27 of 34
43. On average, how many total hours does your organization spend preparing one report?


                                                                                          Response     Response
                                                                                          Percent       Count


                                0-5                                                          27.0%           20


                               5-10                                                          27.0%           20

                              10-15                                                          17.6%           13


                              15-20                                                           9.5%              7


                              20-30                                                          10.8%              8


                              30-40                                                           6.8%              5


                                40+                                                           1.4%              1


                                                                              answered question              74


                                                                               skipped question             131




44. Can you / do you re-use parts of your reports for other reports?


                                                                                          Response     Response
                                                                                          Percent       Count

Yes, we can often submit the very
                                                                                             10.1%              7
                      same report!


   Yes, sometimes we re-use large
                                                                                             15.9%           11
                portions of a report


 Occasionally we use small parts
                                                                                             42.0%           29
    of previously written reports

         No, re-using reports is not
effective because we have multiple                                                           20.3%           14
                           projects


       No, we have such different
        reporting requirements it is                                                         21.7%           15
                         impossible


                                                                              please tell us more...         12


                                                                              answered question              69


                                                                               skipped question             136


                                                     28 of 34
45. Please describe your answer above in greater detail. What are your current activities or plans and some
factors that will impact the success of your income generating activities


                                                                                                         Response
                                                                                                          Count

                                                                                                                   79


                                                                                  answered question                79


                                                                                    skipped question           126




46. Thank you for completing the finance and fund-raising portion of our survey. Please take a minute to reflect
on the answers you have given here, because they may help you understand opportunities for growth and
improvement. Please select the next portion of the survey you would like to complete.


                                                                                            Response     Response
                                                                                             Percent      Count

          Internet and Technology                                                               18.1%              13


                         Marketing                                                               6.9%              5


          Volunteers and Additional
                                                                                                25.0%              18
                        Resources


              No thanks I'm done                                                                50.0%              36


                                                                                  answered question                72


                                                                                    skipped question           133




                                                      29 of 34
47. Where do you find volunteers?


                                                          Response    Response
                                                           Percent     Count

          We don't use volunteers                              3.6%            2


                  Word of mouth                               36.4%         20

                           Emailing                           25.5%         14


      Through an organization (e.g.
                                                              20.0%         11
                         iVolunteer)


   In partnership with a corporation                          14.5%            8


                                                  answered question         55


                                                   skipped question        150




                                       30 of 34
48. Please tell us in which of the following areas your volunteers work the most


                                                                                    Most of
                                                                                     this is
                                                                                                 Rating     Response
                                     None    Rarely   Sometimes    Frequently       handled
                                                                                                Average      Count
                                                                                       by
                                                                                   volunteers

                                     1.9%    16.7%
              Direct program work                     25.9% (14)    29.6% (16)     25.9% (14)       3.43          54
                                      (1)     (9)


                                     34.7%   30.6%
                       Accounting                      18.4% (9)    12.2% (6)       4.1% (2)        1.55          49
                                     (17)     (15)


                                     32.7%   18.4%
 IT, database and web maintenance                     28.6% (14)    14.3% (7)       6.1% (3)        1.92          49
                                     (16)     (9)


                                     6.0%    14.0%
     Event planning and execution                     36.0% (18)    36.0% (18)      8.0% (4)        3.06          50
                                      (3)     (7)


                                     21.2%   17.3%
                      Fund raising                    26.9% (14)    21.2% (11)     13.5% (7)        2.50          52
                                     (11)     (9)


                                     19.1%   17.0%
           Publicity and marketing                    25.5% (12)    27.7% (13)     10.6% (5)        2.57          47
                                      (9)     (8)


                                     37.0%   8.7%
                     Grant writing                    26.1% (12)    21.7% (10)      6.5% (3)        2.07          46
                                     (17)     (4)


                                     31.3%   20.8%
               Administrative work                    27.1% (13)    12.5% (6)       8.3% (4)        1.94          48
                                     (15)     (10)


                                     0.0%    0.0%
                            Other                       0.0% (0)     0.0% (0)       0.0% (0)        0.00             0
                                      (0)     (0)


                                                                                   Other (please specify)            2


                                                                                    answered question             55


                                                                                      skipped question           150




                                                      31 of 34
49. How satisfied are you with the role of volunteers in your organization?


                                          Not                         Very                         Rating     Response
                                                      Satisfied                       N/A
                                        satisfied                   satisfied                     Average      Count

              Volunteer availability   25.0% (14)     46.4% (26)   25.0% (14)       3.6% (2)          2.00          56


                    Volunteer skills    14.8% (8)     50.0% (27)   29.6% (16)       5.6% (3)          2.16          54


        Volunteer commitment and
                                       20.0% (11)     56.4% (31)   18.2% (10)       5.5% (3)          1.98          55
                       consistency


                                                                                     answered question              56


                                                                                       skipped question            149




50. How important the following actions would be for your organization


                                                                                                We really
                                                                   It would
                                       Not relevant                                This        need this,
                                                       Difficult     have                                     Response
                                          to our                                 would be        please
                                                      to manage     limited                                    Count
                                       organization                                good         show us
                                                                    impact
                                                                                                  how!

          Increasing the number of
    volunteers available (by finding    13.0% (7)      3.7% (2)    7.4% (4)     48.1% (26)     27.8% (15)           54
                      new sources)


   Increasing the number of skilled
                                         9.1% (5)      7.3% (4)    3.6% (2)     56.4% (31)     25.5% (14)           55
                         volunteers


    Increasing the consistency and
                                        11.1% (6)      5.6% (3)    13.0% (7)    48.1% (26)     22.2% (12)           54
 passion of your current volunteers


  Improving task delegation to give
                                        11.5% (6)      5.8% (3)    13.5% (7)    46.2% (24)     26.9% (14)           52
volunteers a larger amount of work


Improving your managerial abilities
                                        11.3% (6)      7.5% (4)    7.5% (4)     47.2% (25)     26.4% (14)           53
to track and monitor volunteer work


                                                                                Other (please tell us more)            3


                                                                                     answered question              56


                                                                                       skipped question            149




                                                       32 of 34
51. Would your organization consider the following?


                                                                                                           Response
                                            Yes                     No              Need to think
                                                                                                            Count

 Paying volunteers a small stipend      50.9% (28)               27.3% (15)           21.8% (12)                 55


    Providing additional training for
                                        83.0% (44)                7.5% (4)             11.3% (6)                 53
                    your volunteers


   Paying a small service fee to a
                                        34.0% (18)               45.3% (24)           20.8% (11)                 53
    volunteer sourcing organization


  Maintaining a website listing your
                                        56.6% (30)               22.6% (12)           20.8% (11)                 53
     week to week volunteer needs


                                                                                  answered question              56


                                                                                   skipped question             149




52. How interested are you in meeting individuals who are interested in or already working in your field?


                                                                                           Response        Response
                                                                                            Percent         Count

                     Not interested                                                                1.8%             1


              Somewhat interested                                                                  35.7%         20


                   Very interested                                                                 66.1%         37


                                                                                  answered question              56


                                                                                   skipped question             149




                                                      33 of 34
53. Thank you for completing the Volunteers and Additional Resources portion of our survey. Please take a minute
to reflect on the answers you have given here, because they may help you understand opportunities for growth
and improvement. Please select the next portion of the survey you would like to complete.


                                                                                            Response   Response
                                                                                            Percent     Count

                       Marketing                                                                8.3%            4


         Finance and Fund-raising                                                              29.2%           14


          Internet and Technology                                                              12.5%            6


             No thanks I'm done                                                                50.0%           24


                                                                                 answered question             48


                                                                                  skipped question          157




                                                    34 of 34

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Ngo Survey 1

  • 1. NGO Survey 1. Basic info Response Response Percent Count Name 100.0% 203 Organization Name 99.5% 202 answered question 203 skipped question 2 2. Contact Details Response Response Percent Count City/Town: 100.0% 203 Postal Code: 100.0% 203 Country: 100.0% 203 Email Address: 100.0% 203 Phone Number: 91.6% 186 answered question 203 skipped question 2 3. Your organization's website: Response Count 137 answered question 137 skipped question 68 1 of 34
  • 2. 4. How did you hear about this survey Response Response Percent Count NGO Post 34.0% 69 A Friend 16.3% 33 Email 28.6% 58 A Website 10.8% 22 Other (please specify) 10.3% 21 answered question 203 skipped question 2 2 of 34
  • 3. 5. Please choose the sector(s) your organization works in Response Response Percent Count Alternative Energy 13.4% 23 Appropriate Technology 10.5% 18 Arts and Culture 13.4% 23 Conflict / Disaster 12.8% 22 Education 64.5% 111 Economic Development 41.3% 71 Environment & Ecology 33.1% 57 Food / Agriculture 27.3% 47 Governance & Advocacy 18.6% 32 Health & Disabilities 48.8% 84 Housing & Infrastructure 8.7% 15 Human Rights 29.1% 50 Water & Sanitation 30.8% 53 Youth 44.2% 76 Other (please specify) 26.2% 45 answered question 172 skipped question 33 3 of 34
  • 4. 6. How many people are employed by your organization (including part-time paid employees) Response Response Percent Count 1-3 25.6% 44 3-5 9.9% 17 5-10 16.9% 29 10-15 13.4% 23 15-20 11.6% 20 20-30 6.4% 11 30-50 5.2% 9 50+ 11.0% 19 answered question 172 skipped question 33 4 of 34
  • 5. 7. Please select the range of your organization's annual operating budget. *Note - this information will not be shared with anyone. We are using the information to help understand the correlation of the needs of the NGO community to the budget size of their organizations. Response Response Percent Count Less than 1 lakh 20.2% 34 1-5 lakh 25.0% 42 5-10 lakh 18.5% 31 10-15 lakh 9.5% 16 15-20 lakh 6.0% 10 20-30 lakh 5.4% 9 30-50 lakh 2.4% 4 50 lakh + 13.1% 22 answered question 168 skipped question 37 8. Does your organization have full-time volunteers? If so, how many? Response Response Percent Count No 34.9% 60 1-3 16.9% 29 3-5 16.3% 28 5-10 18.0% 31 10+ 14.0% 24 answered question 172 skipped question 33 5 of 34
  • 6. 9. Does your organization have part-time volunteers? If so, how many? Response Response Percent Count No 14.0% 24 1-3 20.3% 35 3-5 11.6% 20 5-10 16.3% 28 10-20 14.0% 24 20-30 6.4% 11 30+ 17.4% 30 answered question 172 skipped question 33 10. What percentage of your services are delivered by volunteers? (For example, in a small health-education organization there might be 3 paid employees who manage fundraising, program planning and other duties, but most of the classes are taught by volunteers.) Response Response Percent Count None 10.7% 18 1-25% 44.4% 75 25-50% 20.7% 35 50-75% 12.4% 21 75-100% 11.8% 20 answered question 169 skipped question 36 6 of 34
  • 7. 11. How is your organization registered? Response Response Percent Count Trust 36.0% 62 Society 48.3% 83 Section 25 (Non-Profit) 11.0% 19 Private Limited Company 1.2% 2 Public Limited Company 1.2% 2 Unlimited Company 0.0% 0 Limited Liability Partnership (LLP) 0.6% 1 Partnership 0.6% 1 Sole Proprietorship 1.2% 2 Joint Venture Company 0.0% 0 answered question 172 skipped question 33 12. Do you have an 80G certificate and/or have registered with the Foreign Contribution Registration Act? Response Yes No Count 80G 45.2% (71) 54.8% (86) 157 Foreign Contribution Registration 36.9% (52) 63.8% (90) 141 Act answered question 167 skipped question 38 7 of 34
  • 8. 13. Please indicate the importance of the following areas Vital- without We don't Not a A big Rating Response Average this we do any priority priority Average Count will collapse 21.0% 18.2% 24.5% 23.8% 12.6% Marketing 1.89 143 (30) (26) (35) (34) (18) 24.8% 44.1% 21.4% Internet & Technology 3.4% (5) 6.2% (9) 2.74 145 (36) (64) (31) Management (Financial and Human 26.5% 38.8% 20.4% 5.4% (8) 8.8% (13) 2.60 147 Resources) (39) (57) (30) 19.1% 38.2% 29.6% Fund-Raising 7.9% (12) 5.3% (8) 2.76 152 (29) (58) (45) 32.7% 37.3% 22.7% Volunteer Utilization 2.7% (4) 4.7% (7) 2.73 150 (49) (56) (34) 23.6% 45.8% 22.2% Reporting 4.9% (7) 3.5% (5) 2.77 144 (34) (66) (32) answered question 152 skipped question 53 8 of 34
  • 9. 14. How much time/resources do you spend on each of the following activities.. Irregular Whenever Minor Large but very Response None we get routine routine time Count time activity activity consuming Marketing 22.2% (32) 25.0% (36) 25.7% (37) 20.1% (29) 6.9% (10) 144 Internet & Technology 5.4% (8) 18.4% (27) 24.5% (36) 49.0% (72) 2.7% (4) 147 Management (Financial and Human 5.5% (8) 19.9% (29) 24.0% (35) 44.5% (65) 6.2% (9) 146 Resources) Fund-Raising 12.8% (19) 16.1% (24) 26.2% (39) 36.9% (55) 8.1% (12) 149 Volunteer Utilization 6.1% (9) 17.7% (26) 27.9% (41) 43.5% (64) 4.8% (7) 147 Reporting 5.4% (8) 16.3% (24) 23.8% (35) 48.3% (71) 6.1% (9) 147 Other 24.4% (22) 21.1% (19) 18.9% (17) 23.3% (21) 12.2% (11) 90 answered question 152 skipped question 53 15. Do you want to expand or improve the following areas of your work? Yes. Want to Yes. But with significantly Rating Response No minor changes increase and/or Average Count improve Marketing 16.2% (24) 33.8% (50) 50.0% (74) 1.34 148 Internet & Technology 5.5% (8) 31.5% (46) 63.0% (92) 1.58 146 Management (Financial and Human 6.2% (9) 34.2% (50) 59.6% (87) 1.53 146 Resources) Fund-Raising 6.6% (10) 22.5% (34) 70.9% (107) 1.64 151 Volunteer Utilization 4.7% (7) 41.2% (61) 54.1% (80) 1.49 148 Reporting 9.0% (13) 31.9% (46) 59.0% (85) 1.50 144 answered question 152 skipped question 53 9 of 34
  • 10. 16. Please tell us what is the most important requirement for you to improve each of the following areas We're Better doing Additional More More New tools / skills / fine funds employees volunteers infrastructure knowledge thanks :) 10.9% Marketing 29.9% (44) 12.2% (18) 20.4% (30) 38.1% (56) 31.3% (46) (16) 9.2% Internet & Technology 31.7% (45) 7.0% (10) 11.3% (16) 33.1% (47) 38.7% (55) (13) Management (Financial and Human 9.8% 25.9% (37) 16.1% (23) 16.1% (23) 34.3% (49) 18.2% (26) Resources) (14) Fund-Raising 6.0% (9) 36.7% (55) 10.0% (15) 19.3% (29) 30.0% (45) 26.7% (40) 10.7% Volunteer Utilization 14.8% (22) 5.4% (8) 24.8% (37) 32.2% (48) 18.8% (28) (16) 11.3% Reporting 12.1% (17) 9.2% (13) 10.6% (15) 34.0% (48) 31.2% (44) (16) Please add more information if your needs are not accurately addressed a answered ques skipped ques 10 of 34
  • 11. 17. Please share basic details of particular work that you do in each of the following categories. For example, "Marketing" - brochure creation, newsletters, events etc.." Response Response Percent Count Marketing 92.0% 92 Internet & Technology 93.0% 93 Management (Financial and Human 73.0% 73 Resources) Fund-Raising 92.0% 92 Volunteer Utilization 80.0% 80 Reporting 77.0% 77 answered question 100 skipped question 105 18. Please choose the next section of the survey you would like to complete Response Response Percent Count Marketing 24.1% 35 Internet and Technology 24.1% 35 Finances and Fund-Raising 52.4% 76 Volunteers and Additional 35.9% 52 Resources No thank you, I'm done :) 18.6% 27 answered question 145 skipped question 60 11 of 34
  • 12. 19. What Internet Browser do you use most Response Response Percent Count Internet Explorer 7 29.3% 12 Firefox 3 36.6% 15 Internet Explorer 6 14.6% 6 Firefox 2 9.8% 4 Internet Explorer 5 2.4% 1 Safari 2.4% 1 Dont' know 2.4% 1 Other (please specify) 2.4% 1 answered question 41 skipped question 164 20. Does your organization have a listing or profile on a website other than your own? If so please list the URL to your profile below Response Response Percent Count URL: 100.0% 19 URL: 52.6% 10 URL: 42.1% 8 answered question 19 skipped question 186 12 of 34
  • 13. 21. Does your organization or do you subscribe to any sector-focused email lists, newsletters, or online magazines? If so please lists them here: Response Count 22 answered question 22 skipped question 183 22. How important are the following technologies to the operation of your organization? We use all We Not very the time Don't Rating Response don't Average Important important (very know Average Count use important) 0.0% 31.7% 0.0% Email 0.0% (0) 4.9% (2) 63.4% (26) 3.59 (0) (13) (0) 0.0% 17.1% 41.5% 2.4% Internet browser 0.0% (0) 39.0% (16) 3.23 (0) (7) (17) (1) 2.4% 41.5% 0.0% Microsoft Word 2.4% (1) 9.8% (4) 43.9% (18) 3.22 (1) (17) (0) 0.0% 12.2% 51.2% 0.0% Microsoft Excel 4.9% (2) 31.7% (13) 3.10 (0) (5) (21) (0) Print publishing (e.g. Corel Drawl, 22.0% 24.4% 39.0% 0.0% 7.3% (3) 7.3% (3) 2.02 Microsoft Publisher, etc.) (9) (10) (16) (0) Project Tracking software 24.4% 24.4% 9.8% 7.3% (3) 19.5% (8) 14.6% (6) 1.92 (Microsoft Outlook, Access etc.) (10) (10) (4) Contact management tool (e.g. 12.2% 19.5% 41.5% 2.4% 7.3% (3) 17.1% (7) 2.45 address book, CRM, etc.) (5) (8) (17) (1) Website maintenance (e.g. Blogger, 2.4% 53.7% 2.4% WordPress, Dreamweaver, Google 2.4% (1) 2.4% (1) 36.6% (15) 3.23 (1) (22) (1) Sites, etc.) Other (please specify how important it is) answered question skipped question 13 of 34
  • 14. 23. Please indicate how familiar your organization is with the following tools and how satisfied you are with each of them. Satisfaction We don't use It works and we Respons It's great! It is really a pain this use it Internet search & research 7.9% (3) 47.4% (18) 44.7% (17) 0.0% (0) Print Publishing (e.g. Corel Draw, 58.8% (20) 14.7% (5) 26.5% (9) 0.0% (0) Microsoft Publisher, etc.) Project Tracking (e.g. Microsoft 51.4% (19) 27.0% (10) 16.2% (6) 5.4% (2) Outlook, Access etc.) Contact Management (e.g. address 40.0% (14) 25.7% (9) 34.3% (12) 0.0% (0) book, CRM, etc.) Internet Publishing (e.g. Blogger, WordPress, Dreamweaver, Google 13.9% (5) 41.7% (15) 44.4% (16) 0.0% (0) Sites, etc.) Social Networking 18.9% (7) 51.4% (19) 29.7% (11) 0.0% (0) Familiarity No Limited Respons Average Pretty good Expert Experience Knowledge Internet search & research 6.5% (2) 19.4% (6) 19.4% (6) 45.2% (14) 9.7% (3) Print Publishing (e.g. Corel Draw, 44.8% (13) 17.2% (5) 20.7% (6) 13.8% (4) 3.4% (1) Microsoft Publisher, etc.) Project Tracking (e.g. Microsoft 34.5% (10) 24.1% (7) 24.1% (7) 10.3% (3) 6.9% (2) Outlook, Access etc.) Contact Management (e.g. address 25.9% (7) 22.2% (6) 29.6% (8) 18.5% (5) 3.7% (1) book, CRM, etc.) Internet Publishing (e.g. Blogger, WordPress, Dreamweaver, Google 12.5% (4) 15.6% (5) 31.3% (10) 28.1% (9) 12.5% (4) Sites, etc.) Social Networking 12.9% (4) 16.1% (5) 29.0% (9) 38.7% (12) 3.2% (1) Please tell us more... answered question skipped question 14 of 34
  • 15. 24. Would your organization be willing to pay for any of the following services? No, but if they were Yes, we Response No free we Yes already N/A Count would be have interested Email campaign setup (list management and technical support 25.0% (10) 50.0% (20) 25.0% (10) 2.5% (1) 0.0% (0) 40 for mass-emailing) Webpage Setup (development and 24.4% (10) 43.9% (18) 22.0% (9) 12.2% (5) 2.4% (1) 41 design) Internet publishing (content development and communication 20.0% (8) 42.5% (17) 40.0% (16) 2.5% (1) 0.0% (0) 40 strategy) Productivity methods and tools 17.5% (7) 57.5% (23) 27.5% (11) 0.0% (0) 0.0% (0) 40 (project management) Financial methods and tools (budgeting and accounting 23.1% (9) 41.0% (16) 30.8% (12) 7.7% (3) 0.0% (0) 39 software) Other (please specify) 1 answered question 41 skipped question 164 25. Do you or does anyone in your organization regularly use any of the following Response Yes No Count Facebook 59.5% (22) 40.5% (15) 37 Orkut 71.8% (28) 28.2% (11) 39 Twitter 30.3% (10) 69.7% (23) 33 Blog (any blog like Blogger or 64.1% (25) 35.9% (14) 39 Wordpress) answered question 41 skipped question 164 15 of 34
  • 16. 26. Thank you for completing the Internet and Technology portion of our survey. Please take a minute to reflect on the answers you have given here, because they may help you understand opportunities for growth and improvement. Please select the next portion of the survey you would like to complete. Response Response Percent Count Marketing 10.8% 4 Finance and Fund-raising 40.5% 15 Volunteers and Additional 27.0% 10 Resources No thanks I'm done 21.6% 8 answered question 37 skipped question 168 16 of 34
  • 17. 27. What are your marketing goals? Please indicate your organizational priority for each of the following Not Low High Rating Response Average interested priority Priority Average Count Raising awareness of your organization among the 0.0% (0) 7.0% (3) 25.6% (11) 67.4% (29) 2.60 43 communities you serve Raising donations 4.8% (2) 11.9% (5) 28.6% (12) 54.8% (23) 2.33 42 Publicizing your events 0.0% (0) 15.4% (6) 28.2% (11) 56.4% (22) 2.41 39 Building your organization's brand 0.0% (0) 9.3% (4) 30.2% (13) 60.5% (26) 2.51 43 Connecting with potential partner 4.7% (2) 16.3% (7) 23.3% (10) 55.8% (24) 2.30 43 organizations Connecting with the academic 2.6% (1) 17.9% (7) 23.1% (9) 56.4% (22) 2.33 39 community Increasing government awareness 14.3% (6) 11.9% (5) 35.7% (15) 38.1% (16) 1.98 42 of your organization Promoting your income generating 20.9% (9) 16.3% (7) 23.3% (10) 39.5% (17) 1.81 43 activities (sales) answered question 44 skipped question 161 17 of 34
  • 18. 28. Please assess your success in achieving the following objectives and use "N/A" for any objectives you aren't interested in. We had Not very We are Rating Response average good N/A successful experts Average Count results Raising awareness of your 39.5% 46.5% organization among the 2.3% (1) 9.3% (4) 2.3% (1) 2.64 43 (17) (20) communities you serve 45.2% 11.9% Raising donations 33.3% (14) 2.4% (1) 7.1% (3) 1.82 42 (19) (5) 60.5% 15.8% Publicizing your events 15.8% (6) 2.6% (1) 5.3% (2) 2.06 38 (23) (6) 41.5% 29.3% Building your organization's brand 22.0% (9) 2.4% (1) 4.9% (2) 2.13 41 (17) (12) Connecting with potential partner 39.5% 27.9% 20.9% (9) 4.7% (2) 7.0% (3) 2.18 43 organizations (17) (12) Connecting with the academic 48.8% 18.6% 14.0% 11.6% (5) 7.0% (3) 2.24 43 community (21) (8) (6) Increasing government awareness 37.2% 23.3% 20.9% 16.3% (7) 2.3% (1) 2.15 43 of your organization (16) (10) (9) Promoting your income generating 32.6% 14.0% 20.9% 30.2% (13) 2.3% (1) 1.85 43 activities (sales) (14) (6) (9) answered question 44 skipped question 161 18 of 34
  • 19. 29. Please tell us about your marketing efforts. Do you... No, but we would Response Yes No like to Count Approach or work with media 48.8% (21) 16.3% (7) 34.9% (15) 43 (newspapers/TV) for publicity Publicize with stalls/posters at 50.0% (21) 21.4% (9) 28.6% (12) 42 events/public places Maintain a website/blog 63.6% (28) 11.4% (5) 25.0% (11) 44 Take & share photos/video on your 83.3% (35) 4.8% (2) 11.9% (5) 42 work Send regular emails to a network of 56.8% (25) 18.2% (8) 25.0% (11) 44 potential donors Use Social Networking websites like 54.5% (24) 22.7% (10) 22.7% (10) 44 Orkut, Facebook groups, youtube Pay to advertise 21.4% (9) 61.9% (26) 16.7% (7) 42 Other (please specify) 7 answered question 44 skipped question 161 19 of 34
  • 20. 30. If you are currently engaged in any of these activities, or have in the past, please indicate how effective they are/were for your organization Completely Not too Very Response It works N/A ineffective effective effective Count Approach or work with media 2.3% (1) 20.9% (9) 41.9% (18) 11.6% (5) 23.3% (10) 43 (newspapers/TV) for publicity Publicize with stalls/posters at 0.0% (0) 16.7% (7) 42.9% (18) 14.3% (6) 26.2% (11) 42 events/public places Maintain a website/blog 0.0% (0) 16.3% (7) 27.9% (12) 30.2% (13) 25.6% (11) 43 Take & share photos/video on your 2.3% (1) 20.5% (9) 45.5% (20) 22.7% (10) 9.1% (4) 44 work Send regular emails to a network of 0.0% (0) 18.6% (8) 34.9% (15) 25.6% (11) 20.9% (9) 43 potential donors Use Social Networking websites like 2.4% (1) 14.6% (6) 34.1% (14) 17.1% (7) 31.7% (13) 41 Orkut, Facebook groups, youtube Pay to advertise 0.0% (0) 16.7% (6) 11.1% (4) 11.1% (4) 61.1% (22) 36 Other (please specify) 3 answered question 44 skipped question 161 20 of 34
  • 21. 31. What do you need to do the following better We're Better doing Additional More More New tools / skills / fine funds employees volunteers infrastructure knowledge thanks :) Approach or work with media 4.9% (2) 26.8% (11) 24.4% (10) 29.3% (12) 41.5% (17) 26.8% (11) (newspapers/TV) for publicity Publicize with stalls/posters at 7.7% (3) 38.5% (15) 17.9% (7) 28.2% (11) 25.6% (10) 25.6% (10) events/public places 12.5% Maintain a website/blog 27.5% (11) 17.5% (7) 22.5% (9) 42.5% (17) 32.5% (13) (5) Take & share photos/video on your 17.1% 12.2% (5) 22.0% (9) 26.8% (11) 34.1% (14) 39.0% (16) work (7) Send regular emails to a network of 25.6% 17.9% (7) 17.9% (7) 28.2% (11) 25.6% (10) 17.9% (7) potential donors (10) Use Social Networking websites like 22.0% 12.2% (5) 12.2% (5) 29.3% (12) 39.0% (16) 22.0% (9) Orkut, Facebook groups, youtube (9) 20.6% Pay to advertise 50.0% (17) 8.8% (3) 11.8% (4) 20.6% (7) 8.8% (3) (7) Other (please tell us m answered ques skipped ques 21 of 34
  • 22. 32. Effective marketing is a combination of knowing your audience and having the right message. Please help us understand how your organization segments and targets your audience No, we would Yes, but No, but like to we we are Response Yes No but do would N/A planning Count not have like to to the improve resources We have a carefully managed list 30.2% 25.6% 30.2% 4.7% (2) 9.3% (4) 0.0% (0) 43 of contacts (13) (11) (13) We use different messages for 23.3% 18.6% 25.6% 20.9% (9) 9.3% (4) 2.3% (1) 43 different audiences (10) (8) (11) We use different types of media 21.4% 11.9% 16.7% 11.9% and outreach methods for different 21.4% (9) 16.7% (7) 42 (9) (5) (7) (5) audiences Other (please specify) 2 answered question 43 skipped question 162 33. Thank you for completing the Marketing portion of our survey. Please take a minute to reflect on the answers you have given here, because they may help you understand opportunities for growth and improvement. Please select the next portion of the survey you would like to complete. Response Response Percent Count Internet and Technology 29.5% 13 Finance and Fund-raising 38.6% 17 Volunteers and Additional 11.4% 5 Resources No thanks I'm done 20.5% 9 answered question 44 skipped question 161 22 of 34
  • 23. 34. what percentage of your annual income comes from your largest 5 sources (donors or grants)? Response Response Percent Count 5-10% 21.4% 15 10-20% 2.9% 2 20-30% 10.0% 7 30-40% 8.6% 6 40-50% 2.9% 2 50-60% 5.7% 4 60-70% 8.6% 6 70-80% 12.9% 9 80-90% 17.1% 12 90-100% 10.0% 7 feel free to share additional information 20 answered question 70 skipped question 135 23 of 34
  • 24. 35. How much of your funding comes from the following sources? Response None Some of it Most of it Count Corporate donations 62.7% (37) 33.9% (20) 3.4% (2) 59 Individual donations 16.0% (12) 41.3% (31) 42.7% (32) 75 We generate our own revenue 16.9% (11) 52.3% (34) 32.3% (21) 65 Personal funds 28.8% (19) 31.8% (21) 39.4% (26) 66 Government 48.4% (30) 38.7% (24) 12.9% (8) 62 Indian foundations 75.4% (43) 17.5% (10) 7.0% (4) 57 International foundations 66.7% (36) 14.8% (8) 18.5% (10) 54 answered question 78 skipped question 127 36. If you generate revenues, how profitable are your revenue generating activities? Response Response Percent Count They cover all our operating costs 14.5% 11 Significant impact on our bottom 14.5% 11 line Negligible 22.4% 17 Not profitable 27.6% 21 N/A 21.1% 16 answered question 76 skipped question 129 24 of 34
  • 25. 37. How satisfied are you with your current financial processes & management? Response Response Percent Count Not Satisfied 64.1% 50 Satisfied 33.3% 26 Very satisfied 2.6% 2 answered question 78 skipped question 127 38. Please say how true you feel the following statements are for your organization: Partially Rating Response Not true True N/A true Average Count We have diligent accounting procedures and comprehensive 15.6% (12) 26.0% (20) 51.9% (40) 6.5% (5) 2.23 77 detailed reports Our annual budget is uncertain because it is dependent on many 15.8% (12) 35.5% (27) 38.2% (29) 10.5% (8) 2.01 76 external factors Project costs are carefully controlled and always match our 3.9% (3) 29.9% (23) 58.4% (45) 7.8% (6) 2.39 77 budget answered question 78 skipped question 127 25 of 34
  • 26. 39. please indicate what software, if any, you use to manage your finances Response Response Percent Count Microsoft Excel 46.8% 37 Tally 30.4% 24 Intuit Quick Books 5.1% 4 Other (please specify) 17.7% 14 answered question 79 skipped question 126 40. How many grants do you apply for per year (on average)? Response Response Percent Count 0 22.1% 17 1-2 14.3% 11 3-5 23.4% 18 5-10 23.4% 18 10-15 7.8% 6 15-20 3.9% 3 20-30 1.3% 1 30+ 3.9% 3 answered question 77 skipped question 128 26 of 34
  • 27. 41. How many grants do you receive per year? Response Response Percent Count 0 39.0% 30 1-2 42.9% 33 3-5 15.6% 12 5-10 0.0% 0 10-15 1.3% 1 15+ 1.3% 1 answered question 77 skipped question 128 42. How many reports do you write per grant? Response Response Percent Count 0 22.1% 17 1-2 39.0% 30 3-4 24.7% 19 5+ 14.3% 11 answered question 77 skipped question 128 27 of 34
  • 28. 43. On average, how many total hours does your organization spend preparing one report? Response Response Percent Count 0-5 27.0% 20 5-10 27.0% 20 10-15 17.6% 13 15-20 9.5% 7 20-30 10.8% 8 30-40 6.8% 5 40+ 1.4% 1 answered question 74 skipped question 131 44. Can you / do you re-use parts of your reports for other reports? Response Response Percent Count Yes, we can often submit the very 10.1% 7 same report! Yes, sometimes we re-use large 15.9% 11 portions of a report Occasionally we use small parts 42.0% 29 of previously written reports No, re-using reports is not effective because we have multiple 20.3% 14 projects No, we have such different reporting requirements it is 21.7% 15 impossible please tell us more... 12 answered question 69 skipped question 136 28 of 34
  • 29. 45. Please describe your answer above in greater detail. What are your current activities or plans and some factors that will impact the success of your income generating activities Response Count 79 answered question 79 skipped question 126 46. Thank you for completing the finance and fund-raising portion of our survey. Please take a minute to reflect on the answers you have given here, because they may help you understand opportunities for growth and improvement. Please select the next portion of the survey you would like to complete. Response Response Percent Count Internet and Technology 18.1% 13 Marketing 6.9% 5 Volunteers and Additional 25.0% 18 Resources No thanks I'm done 50.0% 36 answered question 72 skipped question 133 29 of 34
  • 30. 47. Where do you find volunteers? Response Response Percent Count We don't use volunteers 3.6% 2 Word of mouth 36.4% 20 Emailing 25.5% 14 Through an organization (e.g. 20.0% 11 iVolunteer) In partnership with a corporation 14.5% 8 answered question 55 skipped question 150 30 of 34
  • 31. 48. Please tell us in which of the following areas your volunteers work the most Most of this is Rating Response None Rarely Sometimes Frequently handled Average Count by volunteers 1.9% 16.7% Direct program work 25.9% (14) 29.6% (16) 25.9% (14) 3.43 54 (1) (9) 34.7% 30.6% Accounting 18.4% (9) 12.2% (6) 4.1% (2) 1.55 49 (17) (15) 32.7% 18.4% IT, database and web maintenance 28.6% (14) 14.3% (7) 6.1% (3) 1.92 49 (16) (9) 6.0% 14.0% Event planning and execution 36.0% (18) 36.0% (18) 8.0% (4) 3.06 50 (3) (7) 21.2% 17.3% Fund raising 26.9% (14) 21.2% (11) 13.5% (7) 2.50 52 (11) (9) 19.1% 17.0% Publicity and marketing 25.5% (12) 27.7% (13) 10.6% (5) 2.57 47 (9) (8) 37.0% 8.7% Grant writing 26.1% (12) 21.7% (10) 6.5% (3) 2.07 46 (17) (4) 31.3% 20.8% Administrative work 27.1% (13) 12.5% (6) 8.3% (4) 1.94 48 (15) (10) 0.0% 0.0% Other 0.0% (0) 0.0% (0) 0.0% (0) 0.00 0 (0) (0) Other (please specify) 2 answered question 55 skipped question 150 31 of 34
  • 32. 49. How satisfied are you with the role of volunteers in your organization? Not Very Rating Response Satisfied N/A satisfied satisfied Average Count Volunteer availability 25.0% (14) 46.4% (26) 25.0% (14) 3.6% (2) 2.00 56 Volunteer skills 14.8% (8) 50.0% (27) 29.6% (16) 5.6% (3) 2.16 54 Volunteer commitment and 20.0% (11) 56.4% (31) 18.2% (10) 5.5% (3) 1.98 55 consistency answered question 56 skipped question 149 50. How important the following actions would be for your organization We really It would Not relevant This need this, Difficult have Response to our would be please to manage limited Count organization good show us impact how! Increasing the number of volunteers available (by finding 13.0% (7) 3.7% (2) 7.4% (4) 48.1% (26) 27.8% (15) 54 new sources) Increasing the number of skilled 9.1% (5) 7.3% (4) 3.6% (2) 56.4% (31) 25.5% (14) 55 volunteers Increasing the consistency and 11.1% (6) 5.6% (3) 13.0% (7) 48.1% (26) 22.2% (12) 54 passion of your current volunteers Improving task delegation to give 11.5% (6) 5.8% (3) 13.5% (7) 46.2% (24) 26.9% (14) 52 volunteers a larger amount of work Improving your managerial abilities 11.3% (6) 7.5% (4) 7.5% (4) 47.2% (25) 26.4% (14) 53 to track and monitor volunteer work Other (please tell us more) 3 answered question 56 skipped question 149 32 of 34
  • 33. 51. Would your organization consider the following? Response Yes No Need to think Count Paying volunteers a small stipend 50.9% (28) 27.3% (15) 21.8% (12) 55 Providing additional training for 83.0% (44) 7.5% (4) 11.3% (6) 53 your volunteers Paying a small service fee to a 34.0% (18) 45.3% (24) 20.8% (11) 53 volunteer sourcing organization Maintaining a website listing your 56.6% (30) 22.6% (12) 20.8% (11) 53 week to week volunteer needs answered question 56 skipped question 149 52. How interested are you in meeting individuals who are interested in or already working in your field? Response Response Percent Count Not interested 1.8% 1 Somewhat interested 35.7% 20 Very interested 66.1% 37 answered question 56 skipped question 149 33 of 34
  • 34. 53. Thank you for completing the Volunteers and Additional Resources portion of our survey. Please take a minute to reflect on the answers you have given here, because they may help you understand opportunities for growth and improvement. Please select the next portion of the survey you would like to complete. Response Response Percent Count Marketing 8.3% 4 Finance and Fund-raising 29.2% 14 Internet and Technology 12.5% 6 No thanks I'm done 50.0% 24 answered question 48 skipped question 157 34 of 34