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Four-time Grammy Award Winner20 year High Performance, Highly PersonalMarketing Plan for Feisty Myrtle Myrtle Frantilla June 2011 http://myrtlefrantilla.blogspot.com/
The Makings of  a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label  	- Music Marketing 101  	-Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
The Makings of  a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label  --Music Marketing 101  	-Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
Writing a song  (Vision/Mission) http://myrtlefrantilla.blogspot.com/
The Makings of  a Rock star.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label  --Music Marketing 101 	-Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
To create good music, each has to  pull off a specific role ,[object Object]
Grateful Daughter
Supportive Sibling
Reliable Friend
Outstanding Operations Analyst
Responsible Student
Hard-working & Smart Entrepreneur
Mature social individualhttp://myrtlefrantilla.blogspot.com/
Faithful child of God http://myrtlefrantilla.blogspot.com/
Grateful Daughter http://myrtlefrantilla.blogspot.com/
Supportive Sibling http://myrtlefrantilla.blogspot.com/
Reliable Friend http://myrtlefrantilla.blogspot.com/
Outstanding Operations Analyst http://myrtlefrantilla.blogspot.com/
Responsible Student http://myrtlefrantilla.blogspot.com/
Hard-working & Smart Entrepreneur http://myrtlefrantilla.blogspot.com/
Mature social individual http://myrtlefrantilla.blogspot.com/
The Makings of  a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label  	- Music Marketing 101  	 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
Feisty Myrtle Frantilla_______________________________ My Personal Brand Launch
Forward thinking Especially awesome Independent and  Seriously  Tough  Young lady. FEISTY__________________________
Forward thinking Especially awesome Independent and  Seriously  Tough  Young lady. FEISTY__________________________ This is me,  FEISTY!!!
Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.
Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love. Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love. Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
Frant sounds like FRONT – First in line, always first. Front   tila(Frantilla)_______________________________________
Frant sounds like FRONT – First in line, always first. Front   tila(Frantilla)_______________________________________
. Front   tila(Frantilla)_______________________________________ Tila means Kind
. Front   tila(Frantilla)_______________________________________ Tila means Kind
I am always first in kind/good way. Myrtle Frantilla_______________________________________
I am always first in kind/good way.                                              By being Smart! FEISTY Myrtle Frantilla_______________________________________
I am always first in kind/good way.                                              By being Smart! Myrtle Frantilla_______________________________________
I am always first in kind/good way.                                              By being Smart! Forward thinking, Especially awesome, Independent and Seriously Tough Young lady. ________________________________________________ Feisty Myrtle Frantilla
The Makings of  a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label  	- Music Marketing 101 	 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
The Makings of  a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig -  Brand Launch Signing to a Major Record Label - Music Marketing 101 	 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning  http://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) Prepare a Marketing Plan (Outline) Know your product Branding Know your Target Audience Advertising(Public Relations) Location Timing Budget (Finance Accountability) Competition Tools (Trends, Fresh looks, New slogans etc.) Customer Value and Customer Satisfaction Be Professional/Feedback (Back to the Drawing Board) http://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ Prepare a Marketing Plan (Outline) These are all the steps combined into a promotion package, all your goals you want to  achieve. When attempting to break into the industry, your greatest asset is your image Who am I:I am Feisty Myrtle Frantilla Goals to Achieve: I want to be a four time Grammy winner :  ,[object Object]
Best Wife
Best Entrepreneur
Best Bosshttp://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 2.	Know your product First single should be original. Be realistic and be able to take criticism from your peers  and music listeners.  My brainchild: The Lounge and Stella 1953 (formerly MYCX)  My current company: Smart Communications Inc http://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 3.	Branding Creating a fan base and starting a buzz is very important when branding your name.  Your sound can be part of your brand as well. A unique sound can distinguish you from  other artists. Be yourself because that what takes you the farthest and that’s how  people know you. 3 things uniquely me: ,[object Object]
I can sleep anywhere if I feel like doing it.
I have a tattoo in my left leg.Strengths: ,[object Object]
Good at managing time and financesWeakness: ,[object Object],http://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 4.	Know your Target Audience Start with people you know. Most of the time, promoting to people in your city and  surrounding areas is the best starting point. My target Audience ,[object Object]
Friends
Colleagues
Networkhttp://myrtlefrantilla.blogspot.com/
Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 5.	Advertising (Public Relations) Advertising is the key to branding your band’s name.  Marketing Efforts to reach the Target Market: ,[object Object]
Go out of Town
Party with them

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20 year marketing plan

  • 1. Four-time Grammy Award Winner20 year High Performance, Highly PersonalMarketing Plan for Feisty Myrtle Myrtle Frantilla June 2011 http://myrtlefrantilla.blogspot.com/
  • 2. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 3. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label --Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 4. Writing a song (Vision/Mission) http://myrtlefrantilla.blogspot.com/
  • 5. The Makings of a Rock star.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label --Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 6.
  • 12. Hard-working & Smart Entrepreneur
  • 14. Faithful child of God http://myrtlefrantilla.blogspot.com/
  • 18. Outstanding Operations Analyst http://myrtlefrantilla.blogspot.com/
  • 20. Hard-working & Smart Entrepreneur http://myrtlefrantilla.blogspot.com/
  • 21. Mature social individual http://myrtlefrantilla.blogspot.com/
  • 22. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 24. Forward thinking Especially awesome Independent and Seriously Tough Young lady. FEISTY__________________________
  • 25. Forward thinking Especially awesome Independent and Seriously Tough Young lady. FEISTY__________________________ This is me, FEISTY!!!
  • 26. Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love.
  • 27. Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love. Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
  • 28. Myrtle __________________________ The myrtle is an ever green shrub and was considered sacred to the Greek goddess Aphrodite, who was the goddess of love. Because of this association, the meaning of myrtle is love. It is also the Hebrew symbol of marriage.
  • 29. Frant sounds like FRONT – First in line, always first. Front tila(Frantilla)_______________________________________
  • 30. Frant sounds like FRONT – First in line, always first. Front tila(Frantilla)_______________________________________
  • 31. . Front tila(Frantilla)_______________________________________ Tila means Kind
  • 32. . Front tila(Frantilla)_______________________________________ Tila means Kind
  • 33. I am always first in kind/good way. Myrtle Frantilla_______________________________________
  • 34. I am always first in kind/good way. By being Smart! FEISTY Myrtle Frantilla_______________________________________
  • 35. I am always first in kind/good way. By being Smart! Myrtle Frantilla_______________________________________
  • 36. I am always first in kind/good way. By being Smart! Forward thinking, Especially awesome, Independent and Seriously Tough Young lady. ________________________________________________ Feisty Myrtle Frantilla
  • 37. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 38. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 39. Music Marketing 101 (12 Step Marketing Plan) Prepare a Marketing Plan (Outline) Know your product Branding Know your Target Audience Advertising(Public Relations) Location Timing Budget (Finance Accountability) Competition Tools (Trends, Fresh looks, New slogans etc.) Customer Value and Customer Satisfaction Be Professional/Feedback (Back to the Drawing Board) http://myrtlefrantilla.blogspot.com/
  • 40.
  • 44. Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 2. Know your product First single should be original. Be realistic and be able to take criticism from your peers and music listeners. My brainchild: The Lounge and Stella 1953 (formerly MYCX) My current company: Smart Communications Inc http://myrtlefrantilla.blogspot.com/
  • 45.
  • 46. I can sleep anywhere if I feel like doing it.
  • 47.
  • 48.
  • 49.
  • 53.
  • 54. Go out of Town
  • 58. Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 6. Location Knowing your target audience and traveling to get near them is advised. It’s great for experience, promoting, and networking. Places like this have people anticipating new music and ready to endorse the next superstar. http://myrtlefrantilla.blogspot.com/
  • 59.
  • 60. Assume Higher responsibility in my job in the same company or wherever
  • 61. Marry in the next 4 years
  • 62. Have a kid the year afterhttp://myrtlefrantilla.blogspot.com/
  • 63.
  • 64. Pay all my debts this year.
  • 65. Buy my own property in three years
  • 67. Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 9. Competition Need to stand out from the Rest of Them. MBA Degree is a competitive advantage. http://myrtlefrantilla.blogspot.com/
  • 68.
  • 69.
  • 70. Music Marketing 101 (12 Step Marketing Plan) http://www.music-marketing101.com/ 12. Be Professional/Feedback (Back to the Drawing Board) Going back to the drawing board is one of the most important steps. Your band does not need to duplicate the entire process again but you will implement what you learned. Everything will be on a larger scale but continue to remember what got you there. http://myrtlefrantilla.blogspot.com/
  • 71. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 72. Quotes from a song (songs of the moment) If I ever Feel Better by Phoenix “There are things in my life I can't controlI feel the chaos around meA thing I don't try to denyI'd better learn to accept thatThere's a part of my life that will go away” Something Good can work by Two Door Club Cinema Let's make this happen, girl you gonna show the world that something good can work and it can work for you. Embers by Just Jack The facts and the figuresThey Overwhelm a stifleeverything that you thought you knew.and the petty decisions that you think make a difference.So tiny that they blow away like dust http://myrtlefrantilla.blogspot.com/
  • 73. Quotes from a song (songs of the moment) Beautiful by Lucy SchwartzYou start looking and it falls into placeSlow down we keep moving too fastLive now before the moment has past you by I am the Walrus by The Beatles I am he as you are he as you are me and we are all together In my Life by The Beatles There are places I'll rememberAll my life though some have changedSome forever not for betterSome have gone and some remainAll these places had their moments  http://myrtlefrantilla.blogspot.com/
  • 74. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 75. Life Before and After Fame I am struggling 25 year old young lady I am an accomplished 45 year old woman I am single and searching I am married and settled A grateful daughter and a family member Supportive wife and loving cool mother Student, employee and has started her own Part time House wife, Part time mom and Business owner of several established businesses in the country Happy Go lucky, gawky and Experienced, knowledgeable and full of Curious Wisdom http://myrtlefrantilla.blogspot.com/
  • 76. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 77. Getting the very First Grammy award (Work-Life balance) http://myrtlefrantilla.blogspot.com/
  • 78. The Makings of a Music Superstar.__________________________ Preparing for the Auditions Writing a song - Vision/Mission Jamming with the band – Roles Getting a First Gig - Brand Launch Signing to a Major Record Label - Music Marketing 101 -Quotes from a song Life before and after Fame Getting the very First Grammy award Learn and Reinvent to keep on winning http://myrtlefrantilla.blogspot.com/
  • 79. Learn and Reinvent to keep on winning Where would I want to be five years from now? That’s one hell of a difficult question I always refuse to answer so you can just imagine how hard it is to make this 20-year marketing life plan. You see, all my life I have always been a “think ahead” kind of person. I have always known what I wanted to become as early as eight and at ten I knew that I am going to get myself an MBA. When I turned 21, I was already paying for my life insurance. That’s how futuristic I was. But I realized my life was just so boring and premeditated. I think too much about future that I tend to compromise the present. I was just so uptight that I sometimes take the things I currently have for granted. Two years ago I decided I’m not gonna be like that anymore. I don’t want to over think and over analyze things because while that outlook might bring me somewhere, it definitely won’t give me contentment. If I was asked the same question five years ago, I would have easily answered. But now, the longest I have is six months. It is only now that I thought I have to start making plans again as I am getting old. To sum up, I guess I just wanna be in a place where I can say I am content. Nothing too measly or extravagant. I still want to see myself struggle sometimes if that’s what I need. http://myrtlefrantilla.blogspot.com/
  • 80. Learn and Reinvent to keep on winning I believe everything I do and every decision I make contribute to how I envision my life in the next 20 years and so I’m trying to live each day as if it is as important as the next days. There are probably moments when feel I want to bum around and not go to work but there are also times when I don’t even take lunch just to deliver what is expected of me and more. There will be instances when I just want to go out of town and spend some cash even if my marginal propensity to consume is almost negative but there are also times when I won’t go shopping even if I just got my bonus because I’m saving up for something. And I don’t mind because for what it’s worth I know these things are what I need to be able to learn and eventually get to the place I’ve imagined for myself. And Like Music Legends, I will keep on learning and I will work so hard and never stop reinventing myself so that I will always have something fresh and new to offer. http://myrtlefrantilla.blogspot.com/
  • 81. Four-time Grammy Award Winner20 year High Performance, Highly PersonalMarketing Plan for Feisty Myrtle Myrtle Frantilla June 2011 http://myrtlefrantilla.blogspot.com/