How To Get The Best Out Of Linked In


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My opinions on how to get the best results from Linked In if you are new to the site.

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How To Get The Best Out Of Linked In

  1. 1. How to get the best out of LinkedIn
  2. 2. LinkedIn <ul><li>LinkedIn is all about networking. </li></ul><ul><li>It is like being at a business conference. </li></ul><ul><li>It is not the people you know, it is about the people they know. </li></ul><ul><li>LinkedIn is a professional site which gets results. </li></ul>
  3. 3. The Numbers <ul><li>43 million members across the globe. </li></ul><ul><li>Nearly 2 million in the UK. </li></ul><ul><li>Members in 200 countries across 7 continents. </li></ul><ul><li>Average user age is 41. </li></ul><ul><li>£0 to join. </li></ul>
  4. 4. Why <ul><li>Increased contacts. </li></ul><ul><li>Increased new business. </li></ul><ul><li>Build an online profile. </li></ul><ul><li>Connect with like minded business people. </li></ul><ul><li>Get referrals. </li></ul><ul><li>Linked in can eliminate ‘cold calling’. </li></ul><ul><li>For free / nominal cost. </li></ul>
  5. 5. A Typical Profile
  6. 6. Starting up <ul><li>Build a profile. </li></ul><ul><li>Add a picture. </li></ul><ul><li>Add your career history. </li></ul><ul><li>Create a summary of your business. </li></ul><ul><li>Join relevant groups. </li></ul><ul><li>Connect with people you know. </li></ul><ul><li>Your profile can be seen by anyone. Make sure it is professional and gets the message across. </li></ul><ul><li>Link to your website / blog etc. </li></ul><ul><li>Keep your profile updated. People are inherently nosey and you will gain trust. </li></ul>
  7. 7. Connecting <ul><li>Upload your contacts from your address book. </li></ul><ul><li>Connect with old colleagues / class mates. </li></ul><ul><li>Who do you want to connect with? </li></ul><ul><li>What role are they in? </li></ul><ul><li>Are they in a specific sector? </li></ul><ul><li>Are you location specific? </li></ul><ul><li>Look at your connections network. </li></ul>
  8. 8. Groups <ul><li>Join relevant groups. </li></ul><ul><li>Be an active member. </li></ul><ul><li>Use the discussion groups. </li></ul><ul><li>Remember, all members can see what you write! </li></ul><ul><li>Use the groups to promote your business without being too pushy. </li></ul><ul><li>Become an expert on your chosen subject. </li></ul><ul><li>Make your own! </li></ul>
  9. 9. Tips / Hints <ul><li>Be proactive. </li></ul><ul><li>Don’t be too pushy. </li></ul><ul><li>Make sure you have a strong proposition statement. </li></ul><ul><li>Use Linked In as a research tool / a way of getting your foot in the door. </li></ul><ul><li>Invest some time every week to show activity. (Friday afternoons?). </li></ul><ul><li>Use the groups to ask for advise. (Like Vistage View). </li></ul><ul><li>Use Linked In to headhunt / reference check / post vacancies. </li></ul><ul><li>Always conduct yourself professionally. This is no different to a phone call or face-face meeting. </li></ul>
  10. 10. My Success <ul><li>Created international business relationships with CEOs from major organisations. </li></ul><ul><li>Generated revenue via the site. </li></ul><ul><li>Received excellent advice on a wide range of topics from web design to sales training. </li></ul><ul><li>Increased my company’s global online profile. </li></ul>
  11. 11. Then.. <ul><li>This is just a taste of LinkedIn. </li></ul><ul><li>There is so much more you can do. </li></ul><ul><li>See my profile for an idea... </li></ul>