Chris Brogan Presentation

1. Thursday, January 31, 13

3. STORY OVER DATA Thursday, January 31, 13

4. IT’S NOT ABOUT THE MIC Thursday, January 31, 13

5. WHAT DOES A RENTER WANT Thursday, January 31, 13 ?

6. MOBILE FIRST EASY COMPARE PHOTOS/VIDEOS REVIEWS Thursday, January 31, 13

7. WHAT DOES A MARKETER WANT Thursday, January 31, 13 ?

8. MORE LEADS MORE REACH LESS TIME & $ SIMPLER METRICS Thursday, January 31, 13

9. WHAT DOES A SALESPERSON WANT Thursday, January 31, 13 ?

10. MORE PROSPECTS MORE TRUST LESS COMPLEX MORE REFERRALS Thursday, January 31, 13

11. SOCIAL STUFF ONE SOLUTION CONTENT MARKETING Thursday, January 31, 13

12. ? WHAT MAKES THIS SO DIFFICULT Thursday, January 31, 13

13. THE OVERSATURATED WORLD Thursday, January 31, 13

14. CONSUMPTION NATION Thursday, January 31, 13

15. THE WEB AFTER PANDA & PENGUIN Thursday, January 31, 13

16. HOURS IN A DAY SUBJECT MATTER A PLAN Thursday, January 31, 13

17. YOU WERE TOLD Thursday, January 31, 13

18. CHRIS BROGAN : OUR FRAMES WE HELP YOU CRAFT A VISION, A PLAN, AND BUILD A COMMUNITY OF SUPPORT TO HELP YOU MEET YOUR GOALS. @CHRISBROGAN CHRIS@CHRISBROGAN.COM HTTP://HUMANBUSINESSWORKS.COM #IMPACTEQ Thursday, January 31, 13

19. IF YOU REMEMBER ONLY FIVE TAKEAWAYS (THEN WE BOTH WIN!) Thursday, January 31, 13

20. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUEL Thursday, January 31, 13

22. C R E A T E Thursday, January 31, 13

23. HOW DO PEOPLE BUY? Thursday, January 31, 13

24. MOBILE! MORE EDUCATED VELOCITY OF SALE SHARABILITY CUSTOM EXPERIENCES REFERRALS/REVIEWS MOBILE! Thursday, January 31, 13

25. CHALLENGE: BILLBOARD BLIGHT Thursday, January 31, 13

26. ANY IDEAS HOW YOU WOULD HELP Thursday, January 31, 13 ?

27. SOMETHING TO TALK ABOUT Thursday, January 31, 13

28. SOMETHING TO SHOOT Thursday, January 31, 13

30. THE PEOPLE THAT YOU MEET Thursday, January 31, 13

31. CHALLENGE: NEWCOMER Thursday, January 31, 13

32. DOLLAR SHAVE CLUB Thursday, January 31, 13

33. IMPACT= CONTRAST * (REACH + EXPOSURE + ARTICULATION + TRUST + ECHO) CREATE Thursday, January 31, 13

35. HOW DO YOU HELP DOLLAR SHAVE CLUB Thursday, January 31, 13 ?

36. CHALLENGE: MY CUSTOMERS AREN’T HERE Thursday, January 31, 13

37. EVENT TRIGGERED OPPORTUNITIES (LISTENING TOOLS!) Thursday, January 31, 13

39. EDUCATION YOUTUBE! YOUTUBE! YOUTUBE! Thursday, January 31, 13

41. AN OPPORTUNITY MIX THOSE STORIES WITH THEM STORIES Thursday, January 31, 13

42. ASK 3 QUESTIONS WHAT IS THE STORY? HOW CAN I INCLUDE MY GUEST? HOW WILL I MAKE THIS SHAREWORTHY? Thursday, January 31, 13

43. HELP THEM SUCCESS ONRAMPING TO SOCIAL ON Thursday, January 31, 13

44. GOALS IDEAS PLATFORM NETWORK Thursday, January 31, 13

45. INTERNAL CLARITY MENTAL EXTERNAL OWNERSHIP (WHEN I SAY CELL PHONE, YOU SAY...) Thursday, January 31, 13

46. CONTRAST Thursday, January 31, 13

47. REACH EXPOSURE WE ARE FLEDGLING TV STATIONS Thursday, January 31, 13

48. REACH/EXPOSURE AMEX OPEN VS BUSINESSWEEK COMEDIANS IN CARS GETTING COFFEE TRADE MAG 2.0 AUTO PARTS CATALOG VS IPAD Thursday, January 31, 13

49. THE JUNKWEB AND THE PHONETERNET Thursday, January 31, 13

50. THE JUNKWEB Thursday, January 31, 13

51. THE PHONETERNET Thursday, January 31, 13

52. CHALLENGE: NOT ENOUGH REACH/EXPOSURE Thursday, January 31, 13

53. JOE IN MADISON Thursday, January 31, 13

55. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSET Thursday, January 31, 13 SPECTRUM

56. TRUST & ECHO DOLLAR SHAVE CLUB AJ BOMBERS ME Thursday, January 31, 13

57. GOALS IDEAS PLATFORM NETWORK Thursday, January 31, 13

58. SERVING SUGGESTIONS Thursday, January 31, 13

59. GOALS WE HELP ____ BY BEING THE BEST AT ____ & WE EXCEED EXPECTATIONS BY ___. IF WE DO IT RIGHT, WE HOPE YOU’D TELL YOUR FRIENDS THAT WE _____. Thursday, January 31, 13

60. GOALS & IDEAS TIE BIG STORIES TO SIMPLE METRICS 1-2 METRICS TOPS PER GROUP (EX) MARKETING: $ OR # (EX) SALES: $ PER GUEST (EX) SERVICE: REFERRAL GRADE SVC Thursday, January 31, 13

61. IDEAS BRAVE! HIGH CONTRAST EASY TO ARTICULATE COMMUNITY’S LANGUAGE GIVE IDEAS HANDLES Thursday, January 31, 13

62. PLATFORM 40% SMALL BUS NOT ON WEB 68% OF WEB TRAFFIC IS MOBILE OFFLINE-TO-ONLINE OPPS Thursday, January 31, 13

63. NETWORK RICKY GERVAIS Thursday, January 31, 13

64. EXTRACTION OF VALUE AMANDA HOCKING Thursday, January 31, 13

65. THIS IN T ISN’ ATTENTION HE T STORY BOO SHARING K! EMOTION TRUST ASSET Thursday, January 31, 13 SPECTRUM

66. RECIPES Thursday, January 31, 13

67. START SOMEWHERE HOMEBASE+OUTPOSTS+EMAIL OUR PRESENCE GOALS ARE CONTENT FOR THE MOBILE WORLD EDITORIAL CALENDAR (TOPICS) CRM METRICS Thursday, January 31, 13

68. START SOMEWHERE PRESENCE MANAGEMENT NETWORKING ON AND OFFLINE PRE-DURING-POST EVENT NTWKG IN-NETWORK SHARING THE UP AND COMERS OUT OF NETWORK GROWTH THE CLEAN ASK SERVICE CRAFTSMANSHIP Thursday, January 31, 13

69. CONTENT MKTG FLEDGLING TV STATIONS MAKE YOUR BUYER THE HERO (HARLEY, MOLESKINE, STOP&SHOP) EQUIP YOUR BUYER FOR SUCCESS TAPAS WORLD: MOBILE/FAST/EASY VIDEO/AUDIO EMAIL: THE GOLDEN TICKET Thursday, January 31, 13

70. HI! Thursday, January 31, 13

71. SPOTLIGHT MY NEWSLETTER HBWAY.COM/NL Thursday, January 31, 13

72. COMMUNITY NEVER YOUR COMMUNITY COMMUNITY IS NEVER ONLY BUYERS TELL THEIR STORIES INCESSANTLY PARTICIPATE ANY WAY YOU CAN OFFLINE (DIGITAL AMPLIFICATION) MAKE SHARING EASY EMAIL IS GOLD REFERRALS ARE A COMMUNITY SPORT Thursday, January 31, 13

73. FIVE WINS MOBILE RESPONSIVE “WARM LANDING” PAGE FUNNEL MINDED CONTENT STORES BUYER HERO MATERIAL SHARABILITY IS FUEL Thursday, January 31, 13

74. TELL BIGGER STORIES Thursday, January 31, 13

75. BE BRAVE NOW Thursday, January 31, 13

76. LOVE THE GRIND Thursday, January 31, 13

77. SERVICE CRAFTSMANSHIP Thursday, January 31, 13

78. MASTER THE IMPACT EQUATION! Thursday, January 31, 13

79. MORE? HBWAY.COM/NL @CH RISBR OGAN THANK YOU SO VERY MUCH! Thursday, January 31, 13

Chris Brogan Presentation

You are reading a preview.

Check these out next

Chris Brogan Presentation

More Related Content

Similar to Chris Brogan Presentation (6)

More from multifamily-social-media (20)