A company analysis on maggi

1. Presented by:-
Mukeshkumar S. Prajapati & Sanket R. Kakade
B.Com Final year

2. Contents:-
Introduction
Taglines
Controversy
Strategy after Controversy
Current situation of the Company
Conclusion
Reference

3. Introduction:-
Entered India in
1982 with it’s
instant noodles
formula (2-minute
noodles)
Later it is owned
by Nestle
Company in
1947
Maggi is First
introduced in
1872 in
Switzerland by
JULIUS MAGGI

4. Various types of Tagline:-
 Value Proposed:- self fulfillment for moms in cooking
evening snake for their hungry children.
Tagline:- “Mammy I’m hungry”. -1980
Value Proposed:- A tasty and healthy food.
Tagline:- “Taste bhi, Health bhi”. -2000
 Value Proposed:- Eat Maggi noodles on the go.
Tagline:- “Just add gram pani and carry on jaani”. -2000
Value Proposed:- Rewarding loyal customers by
associating with the product.
Tagline:- “Meri Maggi”. -2010
Value Proposed:- creating curiosity among the
customers about the new variety.
Tagline:- “Guess the taste”. -2011

5. Controversy:-
LEAD Mono Sodium Glutamate
(MSG)

6. Commercial Association With The
Brand :-

7. Strategy After Controversy:-
New packaging
Advertising Strategy
Destroyed the Product
Focused given on wining confidence of buyers

8. Current Situation of The Company:-
Current Market Share
Current rank in India
Position of Nestle Company In BSE & NSE
Perception of People

9. Financial Analysis of the Company
before & After Controversy:-
Market Share Approximately 63%
Selling & Distribution 83%
Net Profit 83%
Stock of Nestle Rs. 7100 per share
Market Share Approximately
53%
Selling & Distribution
Approximately 60% fall
Net Profit 60% fall
Stock of Nestle Rs.6341 per
share
AfterBefore

10. Conclusion:-
Between the controversy Maggi product faced the lots
of problem only for few days between this period Yog
guru Ramdev baba also introduced the Patanjali atta
noodles. The taste was nice but still in the end, people
will continue to eat Maggi, because nothing can beat
the taste of Maggi.

11. Reference:-
• www.theindianexpress.com
• www.wikipedia.com
• www.facebook.com
• Television:-
CNBC new
India tv.
Zee news
• New paper:-
The times of India
The hitavada
Business standard

12. Thank you !
Any ?
Thank you!
Any ?