1. CREATIVE THINKING IN
DESIGN
Muge Huyluoglu
Emre Ordu

2. Themes
• Users find the application form quite complicated and
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•
•
•
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hard to use.
No visual aid ( video, guide)
Users want to fill out the form more flexible, NOT to
answer the questions in a row.
The order of the application is lack of simplicity and user
friendliness.
Admission is also sick of heavy paperwork before the
registration, wants to ease the process.
Nothing special for disabled students.

3. Themes
• users want to watch a video about registration
• they feel grown after registration
• the facebook group for newcomers is so helpful (get
inspiration, think how and why it is helpful)
• it is hard to find the university
• the letters are not read
• working people are so assisting and smiling

5. What are larger categories?
• Simplicity
• Clarity
• Guidance
• Accessibility
• Usability
• Flexibility
• Speediness

6. Unexpected Learnings
• Misunderstanding of the buttons on the online application
form. SAVE and NEXT button are lack of clarity
• NOT enough guidance and information about the school
and the process
• Nothing has done for disabled students so far.

7. Unexpected Learnings
• Facebook’s benefits
• Newcomers want to watch videos
• Preference to ask questions directly to authorities rather
than reading the informing letter
•

8. We are excited to explore…
• How to design an interface
• Creating an integrated tool prototype
• Creating a tool with informative and enjoyable visuals.

9. Insights
• Ozge finds the application form quite complicated, she
had troubles understanding the context. Because the
buttons are not clear, she could not decide whether she
have to click on SAVE button before she clicks to NEXT.
And if she clicks on SAVE, the application form will be
saved and closed? So, the buttons must be clear and
insightful.
• No visual aid for students about the registration process
therefore the process takes more time that it suppose to.
More guidance is needed to be more informative.
• Ozge wants to fill out the form randomly she doesn’t want
to answer the questions in order, she feels stressed, so
more flexible tool is needed.

10. Insights
• The form is too serious, complex, hard to follow and
boring. Needs more white spaces, more colors, better
visual and typography.

11. Insights
• For Melisa and Betül it was
an important problem to
find the university.
• Still is a problem to find
faculties,classes and
offices
• So, the tool should help
about coming to Koc

12. • Elif
• Merve
• The longest process
• The gladdest
(approximately an
hour)
• Because the letter did
not arrive
• Only one who does not
feel grown after
registration
• Because she felt tired
newcomer
• The shortest
process(10 minutes)
So,the faster process, the happier people

13. Insights
• Gökçen Baruh
• Some people do not read the letters that we sent
• Too much information in these letters
• So, be simple.
• In light of all newcomers interviews, I learned that,
“People do not know what they want until you show it to
them” as Steve Jobs said.

14. Frame Opportunities
• HMW simplify the form so that it becomes more insightful.
• HMW be more informative so that the process would
speed up.
• HMW design a flexible order?
• HMW design the form to speed up the filling time?

15. Frame Opportunities
• HMW create a tool that makes easy to find the
university?
• HMW make to process faster?
• HMW create a tool that informs about documents rather
than letters?

16. Timeline
• Interviews and
• presentations

17. Emre and Müge
+Starting to project
“ We know nothing
about registration
process.”
+ During researches
“What are we going to do
with the information we
learned?”

18. +Now
At this point
“ Let’s start to create our tool”
Thank you.