Keynote deck on lean analytics, the 1 metric that matters and a first introduction to lean startup marketing.

2. #helloMark Landman, Managing Partner DotControl Group
Jonathan Flores, Growthhacker Rockboost

4. we create digital ambitions
we enable you to innovate, grow and zag.

5. #nice to meet youName, Organization, Role
Personal Objective

6. LET’S GO
LEAN ANALYTICS ROUNDTABLE
Objective
Setup
Ground Rules

7. ?

8. how do we grow?

10. ADS
they don’t use

11. growth hacking: experiment & data driven marketing for hockeystick growth
#lean startup marketing

12. it’s all about the customer
users are customers and they decide, so focus on their happiness
digital is a pull medium

13. growth requires focus
1 metric that matters

14. 1.000.000.000
users goal

15.
1 metric that matters
gets your departments aligned
gives direction in a holistic approach
centralizes all KPI’s
changes during the company lifecycle
connects all verticals in lean startup marketing
use the Rockefeller Habits

16.
1 metric that matters

17. listen to your market
Who is your Target Customer Group?
What is their “Pain”?
#1

18. the 19 traction channels
How & where can we engage with them?
How can we do this in a sustainable & effective way?
#2

19. create product market fit
Create a product that fits the market & the traction channel(s)
What’s the customer’s journey to his/her AHA! moment?
#3

20. aarrr…pirate metrics
Acquisition - Activation - Retention - Revenue - Referral
Setup your measurement system
#4

21. holistic loops
Build - Measure - Learn
Connect your results to your 1 Metric That Matters

22. roundtable discussion

23. how to find the 1 metric that matters
#1
Introduction
Open Discussion
Wrap-up
15 min.

24. how to apply lean analytics in
fintech
#2
Introduction
Open Discussion
Wrap-up
15 min.

25. how to apply lean analytics in large
enterprises
#3
Introduction
Open Discussion
Wrap-up
15 min.

26. round-up & recap

27. thank you.

28. Van Nelle Fabriek
Van Nelleweg 1104, 3044 BC Rotterdam
010 - 71 44 646
info@dotcontrol.nl
www.dotcontrol.nl
happy to #create