CASE STUDY: Beat the Street

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Beat the Street is a global walking competition for schools developed by Intelligent Health and funded by a major brand.
We were tasked with further developing the brand we created for the project in its first year.

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CASE STUDY: Beat the Street

  1. 1. CREATIVE NATION® | CASE STUDY : BEAT THE STREET www.creative-nation.co.uk
  2. 2. THE BRIEF:Beat the Street is a global walking competition forschools developed by Intelligent Health and funded bya major brand.We were tasked with further developing the brandwe created for the project in its first year. www.creative-nation.co.uk
  3. 3. THE WORK: DISCOVERY WORKSHOPWe facilitated a 2-day workshop with client, to exploredefinition, articulation and visualisation of the brand. Thisincluded exploring the variety of audiences and how bestto engage them. www.creative-nation.co.uk
  4. 4. THE WORK: THE ASSETSOut of the workshops, we created a Brand Manual forstakeholders, to guide the communication of the brand. Thisincludes guidance regarding mission, purpose & core values,tone of voice, brand language & use of the brand identity. www.creative-nation.co.uk
  5. 5. THE WORK: THE ASSETSWe developed a visual language for Beat the Street, to beused across print and online assets. www.creative-nation.co.uk
  6. 6. THE WORK: REAL WORLD ASSETSAnd assets for use on the street. www.creative-nation.co.uk
  7. 7. THE WORK: THE WEBSITEWe provided art direction and design for the online portal(website). www.creative-nation.co.uk
  8. 8. THE WORK: THE FILMWe created an animated explanatory film for use inpresentations and online. www.creative-nation.co.uk
  9. 9. www.creative-nation.co.uk www.creative-nation.co.uk

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