2. What is Email Marketing?
Reaching a large group of consumers
through email
Segmentation techniques
Updates:
Promotions
New Products
Customer Appreciation Programs
3.
4. Ethical Practices
PIPEDA
“In order to build consumer trust and confidence in conducting e-
business in Canada the Government of Canada is committed to
establishing clear rules to protect the privacy of personal information in
the new 'virtual' marketplace. This is being done through the
implementation of Federal privacy legislation, and implementation of
the new anti-spam legislation implementation” (Industry Canada)
Can-Spam Act
“A law that sets the rules for commercial email, establishes
requirements for commercial messages, gives recipients the right to
have you stop emailing them, and spells out tough penalties for
violations.” (Bureau of Consumer Protection)
5. The Use of Email Marketing in
Businesses
B2B B2C
Must be a subtle Communicates
approach that promotions and/or
allows your company sales
to build relationships
Encourages
Can be harder to sell
to other businesses feedback from
because they know consumers to build
when they are being relationships ,making
‘played’ interaction personal
6. Cont.
For-Profit Not-for-Profit
Low cost
Segmentation
Keep those who have
techniques participated in the past
Ability to override spam with your organization
filters up to date on additional
activities being held
Can inform a large
number at once, saving
time and money
Great way to build
consumer awareness
8. Tools
MailChimp
Free sign up (0-2,000 subscribers)
Monthly plans, pay as you go, high-volume plans
Offer a 15% discount to non profits
Mobile app
How to Guides
Campaign Monitor
Clients include: Apple, Facebook, Twitter, McDonalds
No phone support
Monthly costs ranging from $15/month-$500/month
based on # of subscribers
9. Tools cont.
Aweber
Start up fee is $1
Avg. pricing of $19/month
Offers an online chat service
Boats a 99% deliverability rate
Offers an intuitive setup wizard
Benchmark Email
Free trial
Email tracking options
Email editor (easy way to take out consumers that don’t read your e-mails)
iContact
Helpful for all skill types
Ties into social media
Provides a ‘sign up’ form to turn visitors to your site into subscribers
Segmentation techniques
Optimizes viewership
10. Tools cont.
Mad Mimi
Easy to use
Site lacks professionalism
Customer service: responsive to emails, live chat
and phone calls
94%-97% delivery rate
GraphicMail
Easy to use
Includes newsletter templates
Low personalization of templates
Need applicable system requirements
11. Tools cont.
Campaigner
Offers customer support (reviews gave 5/5)
Easy to use templates
Does not have a spam checking tool, unlike the other tools
Vertical Response
Free trial
Great email tracking options
Free image hosting
Customer support (ex. step by step videos)
Spam checker
Mailigen
Little template variety
Delivery rates are low
Low cost
Customization
Can send text messages
13. How to get started?
Free trials
Blogs
Subject line research and analysis
Review competitors marketing techniques
Build an email list
Build a company website
Know your customer!
