Interface design research and app.

1. USER EXPERIENCE DESIGN

2. BACKGROUND
CONTEXT
BANGALORE CITY'S CONTINUAL GROWTH AND EXPANSION
HAS CAUSED AN EVER-INCREASING NUMBER OF HUMAN-WILDLIFE CONFLICTS,
MOST ENDING WITH THE ANIMAL BEING INJURED, ORPHANED, ABANDONED OR KILLED.
OFTEN, CITIZIENS COME ACROSS STRAY OR ABANDONED ANIMALS BUT
CANNOT TAKE CARE OF THEM DUE TO LACK OF TIME, SPACES, MONEY, INFORMATION.
1

3. PRIMARY
RESEARCH
INTERVIEWS AND QUESTIONNAIRES
OBSERVATIONAL RESEARCH
FLY ON THE WALL
PEOPLE TO INTERVIEW:
STUDENTS OF SRISHTI OWNING PETS
FAMILIES LIVING IN APARTMENTS
ANIMAL LOVERS IN GENERAL

4. RESULTS
37% I DON'T HAVE TIME
26% I DON'T KNOW HOW TO TAKE CARE
21% I DON'T HAVE SPACE
16% I DON'T HAVE MONEY
WHY DON'T YOU HAVE A PET?
WOULDN'T LIKE TO HAVE ONE
31%
WOULD LIKE TO HAVE ONE
69%

5. I DON'T HELP THEM
26%
I HELP THEM
74%
RESULTS
IF I FIND SICK STRAYS?
WHAT DO YOU THINK IS LACKING FOR STRAYS?
41% MEDICAL ASSISTANCE AND SAFETY
32% QUANTITY OF PEOPLE WHO CARE ABOUT THEM
27% PROPER SPACES TO TAKE THEM

6. RESULTS
NO
35%
YES
65%
WOULD YOU LIKE
TO ADOPT A STRAY?
WHO/WHAT YOU
TRUST MORE?
PET OWNERS/LOVERS
33%
WEB
5%VET/ORGANIZATIONS
63%

7. SECONDARY
RESEARCH
LOOK AT EXISTING APPS THAT ARE ANIMAL CENTRIC
CURRENT WORK OF ORGANIZATIONS

8. EXISTING
APPS

9. PROFILE, PHOTOS, VIDEOS OF PETS
NOTIFICATIONS FOR VET APPOINTMENTS
DIARY CUSTOMIZED
MAPS OF VETS, HOSPITALS, CLINICS/ANIMAL FRIENDLY PLACES
ADOPT A PET/FIND LOST PETS
MEDICAL INFORMATION/FIRST AID
TRAIN YOUR DOG
HOW TO CHOOSE YOUR PET
INDICATE THE LOCATION OF STRAYS
etc.
ALREADY IN THE MARKET
EXISTING
APPS

10. 8
RESULTS
WHAT IS MISSING?
HOW TO HELP A STRAY
CONTACTS OF AVAILABLE VETS AND ORGANIZATIONS
FIND ANIMAL LOVERS WHO CAN HELP YOU
TRUSTABLE INFORMATIONS
COMMUNITY AROUND STRAYS
CONNECTING TO NGO'S

11. ORGANIZATIONS
INVESTIGATIVE AND LEGISLATIVE
WORK, RESEARCH, ANIMAL RESCUES,
NATIONAL MEDIA COVERAGE
URBAN STRAY DOG CONTROL, RESCUE
AND REHABILITATION, VETERINARY
HOSPITAL AND CLINIC,ADOPTION OF
ABANDONED ANIMALS.
VACCINATION, RESCUE, MEDICAL AND
SURGICAL CARE FOR THE
STRAY DOG POPULATION
INTERVENTION, PRESERVATION,
CONSERVATION AND REHABILITATION.
INFORMATION TO STUDENTS,
PROFESSIONALS AND THE PUBLIC.

12. ANALISYS
INFORMATION
SERVICES
GAPS
PETS
VETS
PET
OWNERS FIRST
AID
CITIZEN
PHONES
BREEDER
STRAYS
NGO'S
GOVRETAIL
STORES
KENNELS
ADOPTION
SOCIALISING
SPACES
UNACCESSIBLE
EXPERIENCE
LACK OF
OPTIONS
RUNAWAY
DELIBERATE
PROCESS
EMPATHETIC
UNINFORMED
SOCIAL
NETWORK
CELL
RANGE
PROF.
UNHEALTHY
UNSAFE
NO
COMM
FUNDING
NO
INTERESTLIMITED
SPACE
POOR
CONDITIONS
LIMITED
UNSAFE
TRENDY
VERIFICATION
NEED
ATTENTION
ERAF

13. ANALISYS
ENTITIES
GROUPED ENTITIES
EXTREME ENTITIES
ENTITIES
POSITION
MAP
HIGH COMMUNICATION
LOW TRUST HIGH TRUST
LOW COMMUNICATION
INTERNET
BREEDERS
VETS
PET OWNERS
PET STORES
NGO'S
GOVERNMENT KENNELS

14. INSIGHTS
MOST PEOPLE CARE ABOUT ANIMALS
PEOPLE ARE OPEN TO COLLABORATION
MEDICAL ASSISTANCE IS REQUIRED
LACK OF KNOWLEDGE AND INFORMATION
LACK OF TRUSTABLE SOURCES
LACK OF COMMUNICATION BETWEEN STAKEHOLDERS
!

15. PERSONAS
NAME - MALVIKA NAVALE
AGE - 22
PET OWNER - NO
LIVING SITUATION - PG/APARTMENTS WITH CLASSMATES
Malvika came across a baby squirrel on Tuesday,
and decided to pick it up and care for it as it seemed abandoned.
She is a student and she can't be at home most of the time, however she loves animals.
So as takes it to her room puts it in a warm place and leaves for college .
She has a vague ideas on animal care but no information that's primarily for squirrels.
The risk here is that she won't know how to nurse it. Perhaps leading to many vet visits ,
abandonment or even in some cases losing the animal to illness.

16. NAME - VIJAY NAIK
AGE - 29
PET OWNER - NO
Vijay works 8 hours a day and comes back home to be greeted by the strays on his street.
He lives alone but finds company in the dogs. He came back one evening to find a new dog
being bullied by the rest of the strays and was hurt.
Vijay checked the damage and managed to keep the strays away for a while
but he could not leave the dog alone or take him home
and really hoped he could find a way for someone to care for it.
PERSONAS

17. NAME - KABINI AMIN
AGE - 40
PET OWNER - NO
Kabini is a stay at home mother who has some time on her hands when everyone is
away during the day. One morning she finds an injured parrot at the vegetable vendors.
Immediately she picked it up but did not know where to take it or how to take care of it.
Never having had a pet she wasn’t sure about a vet she could visit. She began by looking up
the net as to how to take care of the parrot but there seemed to be a large mix
of information. She picked the safest and went by instinct but was still nervous about her
decisions. She was pretty sure she was going to keep the parrot if it wanted to stay but was
really hoping she could find someone to guide her with the process.
PERSONAS

18. IDEAS
FAQMEDICAL INFO SOCIAL NETWORKS
COMMUNITY DIRECTORIES
PARTNERNOTIFICATIONS
ANIMAL LOVERS

19. THE AIM OF OUR APP IS TO PROVIDE A COMPLETE SERVICE
THAT HELP YOU TO TAKE CARE OF ANIMALS.
IT IS NOT ONLY FOR PET OWNERS BUT FOR ANIMAL LOVERS IN GENERAL.
WE DECIDED TO HAVE CUPA AS OUR PARTNER, TO INCREASE OUR TRUSTABILITY.
THE APP INCLUDES 4 MAIN FEATURES:
MAP
ADOPT
ASK
CALL CUPA
IDEAS

20. MAP
BASED ON THE USER LOCALIZATION, THE APP SHOWS
DIFFERENT KIND OF PLACES NEAR TO HIM
(VETS, CLINICS, HOSPITALS, PARK, SHOPS, etc. )
IDEAS

21. ADOPT
IT IS DIVIDED IN 2 AREAS:
1. ADOPT AN ANIMAL - FOR USERS WHO ARE SEARCHING FOR A PET
(THEY CAN SEE INFORMATIONS, PHOTOS, VIDEOS TO CHOOSE THE PET)
IDEAS

22. ASK
1. ALLOWS THE USERS TO ASK QUESTIONS ABOUT ANIMALS
2. BY AN AUTO FILL SYSTEM, THEY CAN FIND QUESTIONS ALREDY ASKED
3. THE ANSWERS FROM CUPA ARE SHOWED ON THE TOP
4. ALL THE USERS CAN ALSO REPLY TO THE QUESTION
IDEAS
?

23. CALL CUPA
IN CASE OF EMERGENCY, IN CASE OF SPECIFIC QUESTIONS OR
INFORMATIONS THAT THE USER CANNOT FIND IN THE "ASK" AREA
IDEAS

24. ITERATIONS
LOGIN
SIGN UP
LOGIN
MAP
ASK CUPA
ADOPT
?
PUSH THE BOTTON TO CALL!

25. ITERATIONS
MAP
FIND
VET-CLINICS
PARKS
PET SHOPS
KENNELS
ANIMAL CARE
TRAINING CENTERS
KENNELS KENNELS
YOU YOU
name
phone number

26. ITERATIONS
ADOPT
ADOPT
PUT UP FOR
ADOPTION
KIND OF ANIMAL
BREED
AGE
LOCATION
PERSON IN CHARGE
CONTACT
PRICE (OPTIONAL)
UPLOAD TAKE A PHOTO
POST
which kind of animal?
ANIMAL
BREED
AGE
LOCATION
PERSON INCHARGE
CONTACT
PRICE
dogs

27. ITERATIONS
ASK
?
WRITE HERE
UPLOAD TAKE A PHOTO
POST
QUESTION ASKED
CUPA
CUPA
CUPA
CUPA
CUPA
CUPA
QUESTION ASKED
CUPA
comments (19)
comment
SIMILAR QUESTIONS TO YOUR QUESTION THE ONE THAT YOU ARE INTERESTED IN

28. customer segmentcustomer relationshipvalue propositionkey activitiespartners
cost revenue
channels
ANIMAL LOVERS
SMARTPHONE USERS
TRUSTABILITY
USER-FRIENDLY
ACCESSIBILITY
PROBLEM SOLVING
PLATFORM/NETWORK
COMMUNITY
PERSONAL ASSISTANCE
CO-CREATION
APP
ADVERTISING
SOCIAL NETWORKS
APP, MAINTENANCE, ADVERTISING
CUPA
ORGANIZATION
key resources
HUMAN
PLATFORM MAKER
PHYSICAL
SPONSORS, DONATIONS,
PERCENTAGE FROM ADOPTIONS, PET STORES
STRATEGY

29. THANKYOU!THANKYOU!
ANCHANA
MADDALENA
MADHAV
MRINALI
SHAURYA
VIDUR