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Introducere
Țară
insulară
7107 insule
Plaje spectaculoase, lux, confort, relaxare, aventură.
Politic
Economic
Social-Cultural
Tehnologic
Natural
Demografic
MACROMEDIUL
DE CE FILIPINE?
CE POȚI FACE
ÎN FILIPINE ?
cumpărături
distracție în cluburi de noapte
relaxare
şedinţe de tratament
participarea la festivaluri
paraşutism
windsurfing
scuba diving
excursii pe munte ( vulcani)
vizitatea templelor istorice/muzeelor/fortăreţelor/cetăţui
plimbări cu yachtul
croaziere
vizitarea parcurilor şi rezervaţiilor naturale
FACILITĂȚI DE
CAZARE
Resorturi
cotate la
nivel
internațional
Cameră de hotel dotată
cu toate facilitățiile
Restaurante, regim de
servire all-inclusiv
PIAȚA TURISTICĂ
3,823,610 în 2012
Coreea
de sud
Japonia
SUA
2,6 md.$/an
Turism în
natura
Turism
sportiv
Turism
medical
Ecoturism
Turism
sustenabil
Turism de
relaxare şi
odihnă
Turism
cultural
FORME DE
TURISM
...
!!!
IDENTITATEA BRANDULUI
Rebranding
Cercetări
It’s more fun in
the Philipines
CREAREA BRANDULUI
Beneficii FuncționaleBeneficii Emoționale
Hotel
Spa
PERSONALITATEA
BRANDULUI
Distracție
Prietenie
Relaxare
Odihnă
Lux
Socializare
Amintiri
Aventură
Plaja
luxoasă
Resort
Restaurante
Mall
IDENTITATEA
VIZUALĂ
Numele Slogan Logo povestea
brandului
Resorturi de
lux
Plaje
spectaculoase
Distracție
Servicii de
calitate
POZIȚIONARE
Mâncare
bio
Ecoturism
DIFERENȚIERE
Localnici
prietenoși
Sporturi extreme
montane
Notorietatea Asocieri
Calitatea percepută Loialitatea
Capitalul
Brandului
CAMPANIA DE PROMOVARE
ACTUALĂ
TURISMUL VIRTUAL
EVENIMENTE
Turism
negru
Turism
social
O ALTFEL DE PROMOVARE
TURIȘTII
Locul Ţara 2009 2010 2011 2012
1 South Korea 497,936 740,622 925,204 1,031,155
2 United States 582,537 600,165 624,527 652,626
3 Japan 324,980 358,744 375,496 412,474
4 China 155,019 187,446 243,137 250,883
5 Taiwan 102,274 142,455 181,738 216,511
TURIȘTII
Cupluri în
luna de miere
Familii cu
copii
Familii cu o
stare
materială
favorabilă
VĂ MULȚUMIM !!!
Beța Paula-Alexandra
Cocian Cristina Monica
Dumitrescu Iulia Monica

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TURISM