about mini project

1. MINI PROJECT-2 REPORT ON
“E-COMMERCE INDUSTRY”
SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
(2022-2024)
Submitted By- Submitted To-
MONU SINGH Dr. Ajay Kumar Yadav
MBA 2nd Sec-C
Roll No. 21
Student ID- 13220107
UNITED INSTITUTE OF MANAGEMENT NAINI,
USIDC, INDUSTRIAL AREA NAINI, PRAYAGRAJ

2. CONTENT
 INTRODUCTION
 OBJECTIVE OF THE REPORT
 REVIEW OF LITERATURE
 INDUSTRY OVERVIEW
 ISSUES AND CHALLENGES
 IMPACT OF TECHNOLOGY
 SUGGESTIVE STRATEGIES
 LEARNING OUTCOMES
 RECOMMENDATIONS
 BIBLIOGRAPHY

3. INTRODUCTION
• The e-commerce industry, also known as electronic commerce, refers to the buying
and selling of products and services over the internet. It has transformed the way
businesses operate and how consumers shop, providing convenience, accessibility,
and a global marketplace.
• The rise of the e-commerce industry can be attributed to several factors. Firstly, the
widespread adoption of the internet and the increasing connectivity globally have
paved the way for online transactions. With the internet becoming more accessible,
people can now shop from the comfort of their homes or on the go using various
devices such as smartphones, tablets, or computers.
• The e-commerce industry encompasses different types of businesses, including
online marketplaces, retail websites, and online auction platforms. These platforms
provide a wide range of products and services, allowing customers to compare
prices, read reviews, and make informed purchasing decisions

4. OBJECTIVE
• The primary objective of the report is to
understand the E-Commerce Industry and to study
about the issues and challenges faced by E-
C0MMERCE INDUSTRY.
• To Identify the current Problem with E-Commerce
Industry is facing with.
• To Able Prepare Report on the Application of
emerging technology in the Selected Industry.

5. REVIEW OF LITERATURE
TITLE AUTHOR YEAR OUTCOME
Sustainability in
e-commerce packaging
Sílvia Escursell,
Pere Llorach-Massana
20
January
2021
The primary aims were to
identify research gaps in e-
commerce packaging and to
propose new research lines
aimed at reducing its
environmental impact
Cross-Border E-Commerce
Development and
Challenges in China
Aijun Liu,
Maurice Osewe,
Prof. Yangyan Shi
27 Dec
2021
The authors focused on
reviewing the articles about
the current status of cross-
border e-commerce in
China and the factors
affecting its development,
with the aim of highlighting
literature gaps
E-commerce evolution: a
Gulf region review
Khalid W. Alrawi
and Khaled A. Sabry
May 18,
2009
The review shows that
there is great potential for
e-commerce in the Gulf
region that needs attention
from different disciplines
and sectors. The paper
concludes with a discussion
of the possible factors that

6. INDUSTRY OVERVIEW
E-Commerce, it means only commercial activity which is performed or linked to or
supported by Electronic Communication. The effects of e-commerce are already
appearing in all areas of business, from customer service to new product design. It
facilitates new types of information based business processes for reaching and
interacting with customers like online advertising and marketing, online order taking
and online customer service.
The e-commerce industry has experienced significant growth and transformation in
recent years, becoming a major force in the global economy. Here is an overview of the
e-commerce industry-
 Rapid Growth
 Global Reach
 Mobile Commerce
 Diversification of Business Models
 Marketplaces and Aggregators
 Logistics and Fulfillment
 Cross –Border E-commerce

7. ISSUES AND CHALLENGES
• Intense competition
• Trust and security concerns
• Logistics and Fulfillment
• Customer experience
• Rising Customer Acquisition Costs
• Returns and Reverse logistics
• Infrastructure limitation

8. IMPACT OF TECHNOLOGY
• Artificial Intelligence (AI) and Machine Learning
• Data Analytics
• Mobile Optimization
• Supply chain optimization
• Cloud computing
• Social media and influencer marketing

9. SUGGESTIVE STRATEGIES
• Focus on customer experience
• Optimize mobile experience
• Implement data driven decision making
• Enhance logistics and fulfillment
• Explore emerging technologies
• Continuously test and optimize

10. LEARNING OUTCOME
 Analyse the impact of E-commerce on business models and strategy.
 Describe the major types of E-commerce.
 Explain the process that should be followed in building an E-commerce
presence.
 Identify the key security threats in the E-commerce environment.
 Describe how procurement and supply chains relate to B2B E-commerce.
 Various E-commerce trading relationships including B2B, B2C and C2C.

11. RECOMMENDATIONS
• Personalization
• Streamlined Checkout Process
• Social Media Integration
• Customer Reviews and Ratings
• Seamless Customer Support
• Efficient Logistics and Shipping

12. BIBLIOGRAPHY
• https://www.investopedia.com/terms/e/ecommerce.asp
• https://www.bigcommerce.com/articles/ecommerce/
• https://www.techtarget.com/searchcio/definition/e-commerce
• https://teambuilding.com/blog/e-commerce-books
• https://scholar.google.com/
BOOKS-
• Ecommerce Evolved
• DotCom Secrets
• Don’t Make Me Think, Revisited

13. Thank You