This document summarizes agricultural marketing practices in India. Traditionally, subsistence farmers were at a disadvantage when selling to traders due to illiteracy and lack of organization. In the 20th century, farmers began selling crops locally or in nearby towns on a weekly or monthly basis, sometimes to lenders or directly to factories for perishable goods. To protect farmers, regulated markets were established with committees consisting of government, traders, and farmers to set prices, licenses, and resolve disputes to prevent fraud and ensure fair prices for farmers.

1. Agricultural MarketingPresented by: Rajeev Ranjan(B.K)

2. Introductory BackgroundSubsistence farming.Farmers were not thinking or worry about the per acre output. Traders used to take advantage of illiterate, ignorant and poor farmers In all aspect of business deals, the farmer was on the losing side.Major problem of farmers were weighments, quality assessment, pricing and storage

3. Agricultural marketing in 20th century.Lenders of village who had financed them.Sale in the local market on weekly or on monthly basis.Sale to nearby town on weekly and monthly basisIn case of perishable material the goods were sold directly to factory

4. Regulated marketObjectivesTo reduce fraud in weight, rate and brokerageEnsure fair price Avoid unhealthy marketing practicesTo facilitate farmers to know whom to contact

5. Regulated market contd……MethodologyA marketing committee administrate the regulated marketIt consist of state government, the traders, the agents and farmersThe committee is set up for define period and take decision of market rates, commission and redressed disputes. It also deals with license to broker, weighmen and punishment to defaulters.