Social Media Marketing


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My Social Media Marketing presentation for the San Diego University for Integrated Studies "Internet Environment Class." The presentation covers Timeline for Facebook Pages, converting Twitter prospects into followers and using Pinterest to inform your content marketing strategy.

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  • Gives website owner control over what information users will share across Facebook from their site. Rather than ‘Liking’ a page and leaving it to Facebook to decide what information to display, the open graph gives you the power to control how your content is shared by your users.
  • If you can pull a user’s data from Facebook and couple it with Referrers from Search the result is demographics at a keyword level!
  • Social Media Marketing

    1. 1. Social Media MarketingPresented by Monique Pouget | June 14, 2012 @MoniqueTheGeek
    2. 2. First Off, Who Am I?Name: Monique Pouget Twitter: @MoniqueTheGeekTitle: Director of Content LinkedIn: Read My Posts: BlogCompany: Thunder SEO @MoniqueTheGeek
    3. 3. Facebook @MoniqueTheGeek
    4. 4. Facebook @MoniqueTheGeek
    5. 5. Facebook @MoniqueTheGeek
    6. 6. Facebook | Cover Photo• Cover Photo Size: 851 x 315 pixels• Can NOT include contact information, calls to action, promotions, or discounts• Showcase: • Your business products • People using your product • The history of your brand • A unique selling point of your product • An image that involves your audience in some way• Invite your Facebook Pages fans to design your Cover Photo @MoniqueTheGeek
    7. 7. Facebook | Insights @MoniqueTheGeek
    8. 8. Facebook | Insights @MoniqueTheGeek
    9. 9. Facebook | Details • 170 characters or less • Make it easy for fans to find your site @MoniqueTheGeek
    10. 10. Facebook | Messages • Take sensitive issues off your public Timeline • Allow fans to have personal and private conversations with Page Admins • Answer customer inquiries • Pages can turn this option off • Respond promptly! @MoniqueTheGeek
    11. 11. Facebook | Apps @MoniqueTheGeek
    12. 12. Facebook | Apps• 4 Apps always displayed at top of Facebook Page• Facebook Page can have up to 12 Apps• First App box always shows photos; other 3 can be rearranged as needed• Customize each App box with a eye-catching thumbnail or call to action (111 x 74 pixels)• Create custom apps for website, blog, Pinterest page, sweepstakes, promotions, etc.• Cool post on customizing Apps: facebook-timeline @MoniqueTheGeek
    13. 13. Facebook | Pin & Highlight • Pin important posts to the top of your page by clicking the pencil in the right corner of the post and “pin to top of page” • This makes the post “sticky” @MoniqueTheGeek
    14. 14. Facebook | Pin & Highlight • Highlight Facebook Page posts by clicking the star in the right corner • This will expand the post across both columns • Unlike “Pins,” you can have as many “Highlighted” posts as necessary @MoniqueTheGeek
    15. 15. Facebook | Milestones • Add company “Milestones” to your Facebook Page to tell a story about your brand • Click the blue line between the columns on your Page (your actual time LINE) and you will be given the option to add a status, a photo or video, or a milestone about your business @MoniqueTheGeek
    16. 16. Facebook | Open Graph @MoniqueTheGeek
    17. 17. Facebook | Open Graph THIS. @MoniqueTheGeek
    18. 18. Facebook Tools | Simply Measured Compare up to 5 Pages and get engagement stats you can’t find in Insights. @MoniqueTheGeek
    19. 19. Twitter @MoniqueTheGeek
    20. 20. Converting Twitter Prospects Into Followers Identify Discover Follow Divide & Up Conquer @MoniqueTheGeek
    21. 21. Twitter Tools | Hoosaid & Follower WonkIDENTIFY Influencers by searching Twitter bios for industry topics, keywords… @MoniqueTheGeek
    22. 22. Twitter Tools | Amplicate, Topsy & Social Mention …and trends. @MoniqueTheGeek
    23. 23. Twitter Tools | Advanced Search OperatorsUse Advanced Search Operators to restrict results to relevant topics & sentiments. @MoniqueTheGeek
    24. 24. Twitter Tools | twtrland & Twitalyzer Analyze Twitter profiles to DISCOVER links shared, Retweets… @MoniqueTheGeek
    25. 25. Twitter Tools | Friend or Follow …and relationships. @MoniqueTheGeek
    26. 26. Twitter Tools | Twitter ListsSeparate your Twitter prospects into lists so you can DIVIDE & CONQUER. Brewery & Bar Homebrewers Craft Beer Employees Drinkers Tweets About: Tweets About: Tweets About: • Questions • New recipe • Extremely rare about large experiments beer with scale brewing • Local complicated systems homebrew name • Visiting other meet-ups, • Latest award- local breweries events & winning IPA • Beers on deck contests • Beer festivals • Collaborations • Hops and pairings @MoniqueTheGeek
    27. 27. Converting Twitter Prospects Into FollowersBefore following a prospect, tweet relevant things that might pique their interest. Hello HOMEBREWERS @MoniqueTheGeek
    28. 28. Converting Twitter Prospects Into Followers FOLLOW UP with Twitter prospects that don’t convert after first touch. Hello HOMEBREWERS @MoniqueTheGeek
    29. 29. Converting Twitter Prospects Into Followers @MoniqueTheGeek
    30. 30. Twitter Monitoring | Hootsuite#Hashtags Website Topic and Location Mentions Brand Names @MoniqueTheGeek
    31. 31. Pinterest @MoniqueTheGeek
    32. 32. PinterestWhat’s being Pinned from my (or a competitor’s) website? @MoniqueTheGeek
    33. 33. Pinterest @MoniqueTheGeek
    34. 34. Pinterest Tools | PinReach @MoniqueTheGeek
    35. 35. Pinterest Tools | Pinpuff Ecom= Pin with landing page to a sales page; e.g. Amazon, etsy Gen= Pin with non-sales landing page; e.g. branding, quote CPC= Referral traffic from pin @MoniqueTheGeek
    36. 36. Pinterest | Sleuthing What types of What’s the What does What are their things will value add ourthis person turn-ons and they respond pitch offerscare about? turn-offs? to? them @MoniqueTheGeek
    37. 37. Pinterest | Sleuthing @MoniqueTheGeek
    38. 38. Pinterest | Sleuthing @MoniqueTheGeek
    39. 39. Pinterest | Sleuthing @MoniqueTheGeek
    40. 40. Pinterest Tools | Wordle & twtrland @MoniqueTheGeek
    41. 41. Pinterest | Create Personas Photos Descriptions Content Examples @MoniqueTheGeek
    42. 42. @MoniqueTheGeek
    43. 43. Thank You! @MoniqueTheGeek