seo is the process of increasing the rank of websites

1. SEARCH ENGINE
OPTIMIZATION

2. INTRODUCTION
• SITE DESIGN IMPROVEMENT (SEO) IS THE WAY TOWARD EXPANDING THE
QUALITY AND AMOUNT OF SITE TRAFFIC, EXPANDING PERCEIVABILITY OF A SITE
OR A PAGE TO CLIENTS OF A WEB INDEX.

3. HISTORY
• WEBSITE ADMINS AND CONTENT SUPPLIERS STARTED IMPROVING SITES FOR WEB
CRAWLERS IN THE MID-1990S, AS THE PRINCIPAL WEB INDEXES WERE
INVENTORIING THE EARLY WEB. AT FIRST, ALL WEBSITE ADMINS JUST EXPECTED
TO PRESENT THE LOCATION OF A PAGE, OR URL, TO THE DIFFERENT MOTORS
WHICH WOULD SEND A "BUG" TO "CREEP" THAT PAGE, EXTRICATE CONNECTIONS
TO DIFFERENT PAGES FROM IT, AND PROFIT DATA OBSERVED FOR THE PAGE TO
BE RECORDED.

4. • AS AN INTERNET PROMOTING METHODOLOGY, SEO THINKS ABOUT HOW WEB
INDEXES WORK, THE PC MODIFIED CALCULATIONS WHICH MANAGE WEB
CRAWLER CONDUCT,
• WHAT INDIVIDUALS LOOK FOR, THE GENUINE PURSUIT TERMS OR WATCHWORDS
COMPOSED INTO WEB INDEXES
• AND WHICH WEB CRAWLERS ARE FAVORED BY THEIR FOCUSED ON GROUP OF
SPECTATORS.

5. • WEB OPTIMIZATION IS PERFORMED IN LIGHT OF THE FACT THAT A SITE WILL GET
MORE GUESTS FROM A WEB INDEX THE HIGHER THE SITE POSITIONS IN THE WEB
INDEX RESULTS PAGE (SERP).
• THESE GUESTS WOULD THEN BE ABLE TO BE CHANGED OVER INTO CUSTOMERS.
• WEBSITE OPTIMIZATION CONTRASTS FROM NEARBY SITE DESIGN IMPROVEMENT IN
THAT THE LAST IS CENTERED AROUND ADVANCING A BUSINESS' ONLINE NEARNESS
SO ITS SITE PAGES WILL BE SHOWN VIA WEB INDEXES WHEN A CLIENT ENTERS A
NEIGHBORHOOD SCAN FOR ITS ITEMS OR ADMINISTRATIONS.

7. TYPES OF SEO
• (I) BACKLINKING: BACKLINKS.
• (II) INFUSING KEYWORDS IN ORDER OF PRIORITY.
• (III) META TAGS, META DESCRIPTION, ALT ATTRIBUTE.
• (IV) SEO YOAST FOR WORDPRESS.
• (V) IMAGE SEO.
• (VI) INTERNAL LINKING.
• (VII) H TAGS.
• (VIII) URL STRUCTURE.

8. ADVANTAGES OF SEO
• WEB OPTIMIZATION ENABLES ENTREPRENEURS TO MAKE QUICK, STRONG, AND
EASY TO USE SITES THAT RANK HIGHER IN WEB INDEXES, WHICH THUS CARRIES
INCREASINGLY QUALIFIED POTENTIAL CLIENTS TO THEIR DESTINATIONS AND
INEVITABLY BUILDS CHANGE RATES.

9. DISADVANTAGES OF SEO
• IN THE EVENT THAT NUMBER OF REQUESTS FROM YOUR ONLINE SHOP
INCREMENT TEN TIMES, WOULD YOU BE ABLE TO SATISFY THESE AND KEEP
CONSUMER LOYALTY HIGH?
• IF ON A B2B WEBSITE YOUR NUMBERS OF ENQUIRIES INCREASE TENFOLD, HOW
MUCH TIME IS WASTED IN QUALIFYING THESE LEADS AND DEALING WITH THE
POOR ONES?

10. CONCLUSION
• WEB OPTIMIZATION INSTRUMENTS ARE A SIGNIFICANT THOUGHT TO HELP
ENHANCE A SITE FOR WEB CRAWLERS. NUMEROUS DEVICES CONTRAST IN THE
EXTENT OF THEIR CAPACITY YET ADDITIONALLY INVESTIGATE DIVERSE SEO
FACTORS. PROBABLY THE MOST SIGNIFICANT REGIONS TO BE EXAMINED ARE
WATCHWORDS, CONTENT, BACKLINKS, SPACE AND ONLINE NETWORKING.