1. FICCI CE
Cultural forces behind corporate productivity and excellence
-commitment makes participation a positive one.
measured in terms of responsibility, self
COMMITTMENT -discipline, and productive work.
ethos: standards, quality, and excellence of
products and services.
-refers to the sense of “being” a member of the
PRODUCTIVE collectivity, ‘reinforcing self esteem’ and work
PARTICIPATION activities; defines loyalty not only to the job but
also to the goals and ends of the company.
-ethos: collective responsibility
-refers to the sense of “becoming” a member of
the group, generating loyalty, trust, and
PRIDE confidence. If one is proud of his company, he
would not do anything to destroy it.
-ethos: group loyalty
-refers to sense of “belongingness” to the group,
IDENTITY involving the structuring of individual status and
definition of individual role in the collectivity.
-ethos: identity with the ideals and goals of the
company.
