Adidas AG is a German multinational corporation that designs and manufactures sports equipment and accessories. It owns several other brands and has a major focus on soccer through sponsoring teams and players. Adidas is one of the largest sportswear manufacturers in the world and has been a long-time innovator in soccer equipment and a key sponsor of the FIFA World Cup.

3. Adidas AG is a German multinational corporation that
designs and manufactures sports shoes, clothing and
accessories based in Herzogenaurach, Bavaria, Germany. It
is the holding company for the Adidas Group, which
consists of the Reebok sportswear company, Taylor Made-
Adidas golf company (including Ashworth), Rockport, and
9.1% of FC Bayern Munich. Besides sports footwear,
Adidas also produces other products such as bags, shirts,
watches, eyewear, and other sports- and clothing-related
goods. Adidas is the largest sportswear manufacturer in
Europe and the second biggest in the world, after Nike.

4. Adidas Associated With Football
Adidas sponsors Mats Hummels and many other players in
association football
One of the main focuses of Adidas is football kit. Adidas remain a
major company in the supply of team kits for international
association football teams and clubs, including Bayern
Munich, Real Madrid, Chelsea, A.C. Milan.
Adidas makes referee kits that are used in international competition
and by many countries and leagues in the world. The company has
been an innovator in the area of footwear for the sport, with notable
examples including the 1979 release of the Copa Mundial molded.

5. FACTS
In April 2013, Adidas and Opta Sports announced the
introduction of a new football player type - the Engine. The
Engine’ is the archetypical box-to-box footballer who
covers every blade of grass, seeks goal scoring chances,
and displays relentless energy from the first minute to the
final whistle.
In July 2014, Adidas and Manchester United agreed a
world record $1.29 billion kit deal over 10 years starting
from the 2015/2016 Premier League season.

6. About the FIFA
World Cup 2014
• 20TH FIFAWORLD CUP
• 2ND TIME THAT BRAZIL WILL HOST THE FIFAWORLD
CUP
• FIRST WORLD CUP TO USE GOAL-LINE
TECHNOLOGY
• 12 CITIESWILL HOSTATOTAL OF 64 MATCHES
• SPAIN ARE THE DEFENDING CHAMPIONS
• OFFICIAL SLOGAN “ALL IN ONE RHYTHM”
• WILL BE PLAYED FROM 12 JUNE TO 13 JULY 2014
• TOTAL COST – 14000 US$

7. Official Logo
• NAMED “INSPIRATION”
• DESIGNED BY BRAZILIAN AGENCY AFRICA
• DESIGN SHOWS THREE VICTORIOUS HANDS TOGETHER
RAISING THE WORLD'S MOST FAMOUS TROPHY
• PORTRAYAL OF THE HANDS IS ALSO SYMBOLIC OF THE
YELLOW AND GREEN OF BRAZIL WARMLY WELCOMING
THE WORLD TO THEIR COUNTRY
• THE LOGO WAS UNVEILED IN JOHANNESBURG ON 8 JULY
2010.
• SOME PEOPLE HAVE HOWEVER CRITICISED THE DESIGN
• A BRAZILIAN DESIGNER ALEXANDRE WOLLNER SAYS
THAT IT RESEMBLES A HAND COVERING A FACE IN
SHAME

8. Official Ball
• NAMED ‘ADIDAS BRAZUCA’
• NAME WAS SELECTED BY A PUBLIC VOTE
THAT RECEIVED RESPONSES FROM MORE
THAN 1 MILLION BRAZILIAN FOOTBALL
FANS
• BRAZUCA RECEIVED OVER 70 PER CENT OF
THE VOTE
• THE OTHER NAMES IN COMPETITION WERE
BOSSA NOVA AND CARNAVALESCA
• ADIDAS IS THE OFFICIAL FIFA WORLD CUP
MATCH BALL SUPPLIER SINCE 1970

9. The 32 teams to qualify for the World Cup are:
EUROPE
• Netherlands, Italy, Belgium, Germany, Switzerland, Spain, England, Russia,
Bosnia-Herzegovina, Croatia, Greece, Portugal, France
ASIA
• Japan, Australia, Iran, South Korea
SOUTH AMERICA
• Brazil (hosts), Argentina, Colombia, Chile, Uruguay and Ecuador
CONCACAF
United States, Costa Rica, Honduras, Mexico
AFRICA
• Nigeria, Ivory Coast, Cameroon, Ghana, Algeria

10. GROUPS

11. South Africa
2010
Brazil
2014
Russia
2018
Qatar
2022
Host Countries

12. Merchandise
MEN WOMEN

13. Window Display