Quiksilver presentation

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Quiksilver presentation group 3. (Armando, Txema y Asier)

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  • for a new kind of board shorts at the Rip Curl factory in Torquay (Quiksilver) first exports boardshorts to the Lightning Bolt shop in Hawaii.
  • Quiksilver presentation

    1. 1. Quiksilver
    2. 2. <ul><li>1969: Alan Green starts working on prototypes </li></ul><ul><li>1974: U.S. manufacturing </li></ul><ul><li>1976: Quiksilver license . </li></ul><ul><li>1991: Quiksilver Europe. </li></ul><ul><li>1994: Girls boardshort, with the brand name Roxy . </li></ul><ul><li>2003: Expansion into China . </li></ul><ul><li>2004: Quiksilver acquires DC </li></ul><ul><li>2005: Jim Stroesser is named the first ever GM </li></ul><ul><li>2008: launch of Women’s line . </li></ul>HISTORY
    3. 3. NOWADAYS - 600 stores across Australia, New Zealand and the Pacific, Europe, Ameria, Asia and Africa. - The logo for Quicksilver is called, inspired by a Japanese print, &quot;The Great Wave Off Kanagawa.&quot; - The company's DC and Hawk are also part of Quiksilver, and they have the same style based on surfing, skateboarding and snowboarding.
    4. 5. Strengths <ul><li>Image of high quality goods </li></ul><ul><li>- It's known all around the world </li></ul><ul><li>It's the leader in manufacturing surfing, snowboarding and skateboarding goods </li></ul><ul><li>- Many important sportsmen and sportswomen sign with Quiksilver </li></ul>
    5. 6. Weaknesses <ul><li>- They don't have too many stores </li></ul><ul><li>Expensive clothes </li></ul><ul><li>Until 2008 they didn't launch a woman's line </li></ul><ul><li>- A lot of competitors </li></ul>
    6. 7. <ul><li>Expand in more countries </li></ul><ul><li>Manufature clothes for other sports like football and basket </li></ul><ul><li>Improve the costumer care </li></ul>Oportunities
    7. 8. <ul><li>Their image depends on the image of their sportsmen and sportswomen </li></ul><ul><li>The financial crisis affects their sales </li></ul>Threats - The increase of fake goods
    8. 9. Suggestions <ul><li>- They should manufacture football and basketball clothes so that the can offer goods to other market segment </li></ul><ul><li>They should open more stores so that they can be more competitive </li></ul><ul><li>They should made a course to improve their costumer care </li></ul>
    9. 10. T H A N K Y O U Armando Fernández Heras Txema Carbajo Deán Asier Armendariz Lopez

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