Game Freak Inc. is a video game developer known for creating the popular Pokemon franchise for Nintendo handheld systems. Founded by Satoshi Tajiri in 1989, Pokemon became a massive worldwide success following the release of the first games in 1996. In 2013, Pokemon generated $50.13 billion in revenue and $1.5 billion in profit for Nintendo from sales of 13.29 million units. While facing competition from other franchises like Mario and Grand Theft Auto, Pokemon's continued success is attributed to adapting to new platforms while maintaining its core brand identity.

1. GAME FREAK inc.
Company Report
Mohammed Joy

2. Product
Develop video games primarily for Nintendo
CEO Satoshi Tajiri
created Pokemon
Pokemon brand

3. Finances
● Earned $50.13 billion in revenue
● Earned $1.5 billion in 2013
● Sold 13.29 million units sold in 2013, giving
Nintendo peak stock boost

4. History
● Video game magazine in 1980’s
● Tajiri published first game in 1989
● Began working for Nintendo
● Pitched “Capsule Monsters” in 1990
● First Pokemon games were a six year project
● Release in Feb 27, 1996- overnight success

5. What’s Hot?

6. Secret Sauce
Adaptability while
maintaining brand.

7. Story Time

8. Competition- 2nd place (260m)
● Any Nintendo handheld game developer
● Mario is the best-selling video game franchise (497m)
● Grand Theft Auto (185m), The Sims (175m), Need for
Speed (150m)

9. Buy or Sell?!...
Hold .-.
● In the midst of a big release
● Few weeks off
● Wait for a better time to buy